Social Media Basics
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Social Media Basics

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An introduction for beginners. Jan 2011.

An introduction for beginners. Jan 2011.

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Social Media Basics Social Media Basics Presentation Transcript

  • Social Media Basics An introduction to new media
  • The Social Media Revolution Video: Social Media Revolution 2 (Refresh) by Socialnomics (Video plays after this slide) A video by YouTube user Socialnomics
  • What is Social Media?
    • Human interaction over computer networks
    • The technology that enables this interaction (computers, cell phones, gadgets)
    • Information for people, information by people, information about people
    • Services that facilitate the above (Facebook, Twitter, YouTube, MySpace, etc.)
    View slide
  • Why is social media important?
    • Eliminates restrictions of distance and time
    • Filters existing relationships, quickly establishes new ones
    • Empowers individuals – people “ get things from each other ” ¹ instead of traditional organizations
    • New levels of institutional accountability
    ¹- Charlene Li, Josh Bernoff, Groundswell , 2008 View slide
  • What can we do with social media?
    • Bridge building – Quickly, efficiently find the information we need about people; establish meaningful, mutually beneficial connections
    • Social production – Supply information to groups, “crowdsource”, organize, take collective action ¹
    • Information Economy – Pinpoint needs (listen), find solutions (engage), improve messaging (storytelling-conversation)
    ¹- See Here Comes Everybody by Clay Shirky, 2008
  • Summary
    • Social media is human interaction through tech
    • Social media eliminates restrictions of distance and time; filters human-to-human information
    • Social media helps us build bridges between groups and individuals
    • Social media is democratic - Empowers individuals, creates new accountability, makes world smaller