Social Media Basics

Social Media Basics An introduction to new media

The Social Media Revolution Video: Social Media Revolution 2 (Refresh) by Socialnomics (Video plays after this slide) A video by YouTube user Socialnomics

What is Social Media?
Human interaction over computer networks
The technology that enables this interaction (computers, cell phones, gadgets)
Information for people, information by people, information about people
Services that facilitate the above (Facebook, Twitter, YouTube, MySpace, etc.)

Why is social media important?
Eliminates restrictions of distance and time
Filters existing relationships, quickly establishes new ones
Empowers individuals – people “ get things from each other ” ¹ instead of traditional organizations
New levels of institutional accountability
¹- Charlene Li, Josh Bernoff, Groundswell , 2008

What can we do with social media?
Bridge building – Quickly, efficiently find the information we need about people; establish meaningful, mutually beneficial connections
Social production – Supply information to groups, “crowdsource”, organize, take collective action ¹
Information Economy – Pinpoint needs (listen), find solutions (engage), improve messaging (storytelling-conversation)
¹- See Here Comes Everybody by Clay Shirky, 2008

Summary
Social media is human interaction through tech
Social media eliminates restrictions of distance and time; filters human-to-human information
Social media helps us build bridges between groups and individuals
Social media is democratic - Empowers individuals, creates new accountability, makes world smaller

Social Media Basics

by Matthew Stringer on Jan 16, 2011

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Social Media Basics — Presentation Transcript