PBM Gay Market Presentation

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Social network marketing, focused on the LGBT gay & lesbian community

Social network marketing, focused on the LGBT gay & lesbian community

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  • 1. LGBT Social Media &Web 2.0 Marketing5/21/2013LGBT Social Media & Web 2.0Marketing
  • 2. Interpersonal MarketingMerging PR, Advertising & Social Mediawith...The Power of Individuals, their Interactionsand their Relationships!in·ter·per·son·al [ ìnt?r púrss?nl ]1.of relationships between people: concerning orinvolving relationships between peopleSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  • 3. Social Media & Web 2.0A person’s “Touch Points” – Where is your Audience?BlogsPhotosVideosOther NetworksSearchYour WebsiteOther Websites5/21/2013LGBT Social Media & Web 2.0Marketing
  • 4. Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  • 5. Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  • 6. Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  • 7. Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  • 8. Social Media & Web 2.0Evolution of Online Activity5/21/2013LGBT Social Media & Web 2.0Marketing
  • 9. Content: Blog with Photos, or….Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  • 10. Content: … or your website contentSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  • 11. Content: Posted as Link on FacebookSocial Media & Web 2.0Tip – Goal is to get folks toComment, Like or Share5/21/2013LGBT Social Media & Web 2.0Marketing
  • 12. Social Media & Web 2.0Content: Photos on Flickr or Picasa5/21/2013LGBT Social Media & Web 2.0Marketing
  • 13. Social Media & Web 2.0Facebook.com – Photos Connected with Business + Tagging5/21/2013LGBT Social Media & Web 2.0Marketing
  • 14. Social Media & Web 2.0Instagram – Photos Connected with Business + Hashtags5/21/2013LGBT Social Media & Web 2.0Marketing
  • 15. Social Media & Web 2.0Content: Video on YouTube5/21/2013LGBT Social Media & Web 2.0Marketing
  • 16. Social Media & Web 2.0Content: Video on Facebook5/21/2013LGBT Social Media & Web 2.0Marketing
  • 17. Social Media & Web 2.0Facebook.com – The Social Media Amplifying Effect“Friends of Friends”Goal is to get folks toComment, Like orShare5/21/2013LGBT Social Media & Web 2.0Marketing
  • 18. Social Media & Web 2.0Social Media and the Amplifying EffectReach Friends of Friends5/21/2013LGBT Social Media & Web 2.0Marketing
  • 19. Social Media & Web 2.0Facebook.com – Photos Shared, Liked and with Comments5/21/2013LGBT Social Media & Web 2.0Marketing
  • 20. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Photos Shared, Liked and with Comments
  • 21. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Unique Idea for promotion on social media
  • 22. Social Media & Web 2.0GayTravelocity.com – Tag Yourself!We took their photos andhanded them a businesscard-sized promotionalpiece, pointing them to theFacebook fan page to tagthemselves in the photo5/21/2013LGBT Social Media & Web 2.0Marketing
  • 23. Social Media & Web 2.0How Do I Reach Them?Facebook isinherently moremanual, yet worth itas its reach is sopowerful5/21/2013LGBT Social Media & Web 2.0Marketing
  • 24. Social Media & Web 2.0Strategy Point #1: It’s Facebook and then everything else5/21/2013LGBT Social Media & Web 2.0Marketing
  • 25. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  • 26. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  • 27. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  • 28. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  • 29. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  • 30. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  • 31. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  • 32. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  • 33. Social Media & Web 2.0Advanced Facebook Strategies: Postings by Others5/21/2013LGBT Social Media & Web 2.0Marketing
  • 34. Social Media & Web 2.0Advanced Facebook Strategies: Postings by OthersTip – link using @5/21/2013LGBT Social Media & Web 2.0Marketing
  • 35. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Posting using @ symbol featured onTimeLine
  • 36. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing@ Symbol on Twitter, Facebook and Google+
  • 37. Social Media & Web 2.0Tagging fan pages and events in photos5/21/2013LGBT Social Media & Web 2.0Marketing
  • 38. Social Media & Web 2.0Tagging brands in photos5/21/2013LGBT Social Media & Web 2.0Marketing
  • 39. Social Media & Web 2.0Post Once – Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing
  • 40. Social Media & Web 2.0Post Once – Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing
  • 41. Social Media & Web 2.0Share on Facebook Pages with strong following and good match5/21/2013LGBT Social Media & Web 2.0Marketing
  • 42. Social Media & Web 2.0Sponsor a post to increase it’s reach5/21/2013LGBT Social Media & Web 2.0Marketing
  • 43. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Return on Engagement
  • 44. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Quality vs Quantity
  • 45. Social Media & Web 2.0How Do I Reach Them?Automate thisprocess as much aspossible5/21/2013LGBT Social Media & Web 2.0Marketing
  • 46. Social Media & Web 2.0TwitterThe power of the ReTweet is similar to theFacebook Like/Share/Comment featureTwitter affects Google Search andFacebook affects Bing Search – both part ofyour Search Engine Optimization (SEO)strategy5/21/2013LGBT Social Media & Web 2.0Marketing
  • 47. Social Media & Web 2.0Twitter’s Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing
  • 48. Social Media & Web 2.0Twitter’s Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing
  • 49. Social Media & Web 2.0Integrate blogs, photos and video with TwitterTwitterFeed.comandHootSuite.comdo this quite well5/21/2013LGBT Social Media & Web 2.0Marketing
  • 50. Social Media & Web 2.0Integrate blog with Twitter5/21/2013LGBT Social Media & Web 2.0Marketing
  • 51. Social Media & Web 2.0www.Facebook.com/Twitter - integrate Facebook posts to Twitter5/21/2013LGBT Social Media & Web 2.0Marketing
  • 52. Social Media & Web 2.0HootSuite.com – manages multiple Twitter accounts5/21/2013LGBT Social Media & Web 2.0Marketing
  • 53. Social Media & Web 2.0HootSuite.com – manages search term monitoring5/21/2013LGBT Social Media & Web 2.0Marketing
  • 54. Social Media & Web 2.0Google Search – “Personal Results”5/21/2013LGBT Social Media & Web 2.0Marketing
  • 55. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingGoogle Search – Integrates with Twitter and Google Plus
  • 56. Social Media & Web 2.0Bing’s Integration with Facebook5/21/2013LGBT Social Media & Web 2.0Marketing
  • 57. Social Media & Web 2.0The Business Goal – Very Similar to Traditional Marketing FlowChart5/21/2013LGBT Social Media & Web 2.0Marketing
  • 58. Social Media & Web 2.0How Do I Reach Them?The Power of SocialMedia Influencers5/21/2013LGBT Social Media & Web 2.0Marketing
  • 59. Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
  • 60. Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
  • 61. Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
  • 62. Social Media & Web 2.0Klout.com – Quickly identify “thought leaders” and “influencers”across a wide range of categories and topics5/21/2013LGBT Social Media & Web 2.0Marketing
  • 63. Social Media & Web 2.0Klout.com maps out your friends and their Klout5/21/2013LGBT Social Media & Web 2.0Marketing
  • 64. Social Media & Web 2.0LinkedIn.com – Endorsements feature5/21/2013LGBT Social Media & Web 2.0Marketing
  • 65. Social Media & Web 2.0Powerful new tools on LinkedIn5/21/2013LGBT Social Media & Web 2.0Marketing
  • 66. Social Media & Web 2.0Power of Influencers: Engaging and Interacting with Conversations5/21/2013LGBT Social Media & Web 2.0Marketing
  • 67. Social Media & Web 2.0Measuring the Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing
  • 68. Social Media & Web 2.0Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing
  • 69. Social Media & Web 2.0How Do I Reach Them?Smartphones andMobile Devices5/21/2013LGBT Social Media & Web 2.0Marketing
  • 70. Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing
  • 71. Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing
  • 72. Social Media & Web 2.0Photo Uploads to Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  • 73. Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing
  • 74. Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing
  • 75. Social Media & Web 2.0LinkedInVery strong in thebusiness-to-business community5/21/2013LGBT Social Media & Web 2.0Marketing
  • 76. Social Media & Web 2.0LinkedIn Strength5/21/2013LGBT Social Media & Web 2.0Marketing
  • 77. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
  • 78. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
  • 79. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
  • 80. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
  • 81. Social Media & Web 2.0Manually promote blog with LinkedIn Group5/21/2013LGBT Social Media & Web 2.0Marketing
  • 82. Social Media & Web 2.0How Do I Reach Them?Measuring theResults5/21/2013LGBT Social Media & Web 2.0Marketing
  • 83. Social Media & Web 2.0Facebook Insights built into wall now5/21/2013LGBT Social Media & Web 2.0Marketing
  • 84. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  • 85. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  • 86. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  • 87. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  • 88. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  • 89. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  • 90. Social Media & Web 2.0Measuring Reach and Impressions with TweetReach.com5/21/2013LGBT Social Media & Web 2.0Marketing
  • 91. Social Media & Web 2.0Basic Monitoring with BottleNose.com5/21/2013LGBT Social Media & Web 2.0Marketing
  • 92. Social Media & Web 2.0How Do I Reach Them?FacebookAdvertising5/21/2013LGBT Social Media & Web 2.0Marketing
  • 93. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
  • 94. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
  • 95. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
  • 96. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
  • 97. Social Media & Web 2.0How Do I Reach Them?Other Tips & Tricks5/21/2013LGBT Social Media & Web 2.0Marketing
  • 98. Social Media & Web 2.0Facebook Questions/Poll5/21/2013LGBT Social Media & Web 2.0Marketing
  • 99. Social Media & Web 2.0Glyder – marketing from your smart phone5/21/2013LGBT Social Media & Web 2.0Marketing
  • 100. Social Media & Web 2.0Tips: Welcome New Member ProgramTip – Canalso link toprofile using@5/21/2013LGBT Social Media & Web 2.0Marketing
  • 101. Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing
  • 102. Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing
  • 103. Social Media & Web 2.0Tips: Announce Speakers To Your Upcoming Event5/21/2013LGBT Social Media & Web 2.0Marketing
  • 104. Social Media & Web 2.0Integration with other websitesSocial News Feed,highlighting photouploads, blogpostings, shoutouts, videos fromYouTube and somuch more.5/21/2013LGBT Social Media & Web 2.0Marketing
  • 105. Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing
  • 106. Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing
  • 107. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  • 108. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  • 109. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  • 110. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  • 111. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  • 112. Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Events5/21/2013LGBT Social Media & Web 2.0Marketing
  • 113. Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Places & FourSquare5/21/2013LGBT Social Media & Web 2.0Marketing
  • 114. Social Media & Web 2.0Gay Site Integrations: GayCities.com – CMI Conference Check-Ins5/21/2013LGBT Social Media & Web 2.0Marketing
  • 115. Social Media & Web 2.0Gay Site Integrations: GayCities.com – Travel Gay Canada Check-Ins5/21/2013LGBT Social Media & Web 2.0Marketing
  • 116. Social Media & Web 2.0How Do I Reach Them?Some FinalStatistics5/21/2013LGBT Social Media & Web 2.0Marketing
  • 117. Social Media & Web 2.0Social Media Stats5/21/2013LGBT Social Media & Web 2.0Marketing
  • 118. Questions?Matthew Skallerudwww.PinkBananaMedia.comMatt@PinkBananaMedia.com(323) 908-36535/21/2013LGBT Social Media & Web 2.0Marketing