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LGBT Social Media &Web 2.0 Marketing5/21/2013LGBT Social Media & Web 2.0Marketing
Interpersonal MarketingMerging PR, Advertising & Social Mediawith...The Power of Individuals, their Interactionsand their ...
Social Media & Web 2.0A person’s “Touch Points” – Where is your Audience?BlogsPhotosVideosOther NetworksSearchYour Website...
Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0...
Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0...
Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0...
Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0...
Social Media & Web 2.0Evolution of Online Activity5/21/2013LGBT Social Media & Web 2.0Marketing
Content: Blog with Photos, or….Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
Content: … or your website contentSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
Content: Posted as Link on FacebookSocial Media & Web 2.0Tip – Goal is to get folks toComment, Like or Share5/21/2013LGBT ...
Social Media & Web 2.0Content: Photos on Flickr or Picasa5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook.com – Photos Connected with Business + Tagging5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Instagram – Photos Connected with Business + Hashtags5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Content: Video on YouTube5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Content: Video on Facebook5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook.com – The Social Media Amplifying Effect“Friends of Friends”Goal is to get folks toComment,...
Social Media & Web 2.0Social Media and the Amplifying EffectReach Friends of Friends5/21/2013LGBT Social Media & Web 2.0Ma...
Social Media & Web 2.0Facebook.com – Photos Shared, Liked and with Comments5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Photos Shared, Liked and with Comments
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Unique Idea for promotion on social media
Social Media & Web 2.0GayTravelocity.com – Tag Yourself!We took their photos andhanded them a businesscard-sized promotion...
Social Media & Web 2.0How Do I Reach Them?Facebook isinherently moremanual, yet worth itas its reach is sopowerful5/21/201...
Social Media & Web 2.0Strategy Point #1: It’s Facebook and then everything else5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Advanced Facebook Strategies: Postings by Others5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Advanced Facebook Strategies: Postings by OthersTip – link using @5/21/2013LGBT Social Media & Web 2...
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Posting using @ symbol featured onTimeLine
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing@ Symbol on Twitter, Facebook and Google+
Social Media & Web 2.0Tagging fan pages and events in photos5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Tagging brands in photos5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Post Once – Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Post Once – Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Share on Facebook Pages with strong following and good match5/21/2013LGBT Social Media & Web 2.0Mark...
Social Media & Web 2.0Sponsor a post to increase it’s reach5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Return on Engagement
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Quality vs Quantity
Social Media & Web 2.0How Do I Reach Them?Automate thisprocess as much aspossible5/21/2013LGBT Social Media & Web 2.0Marke...
Social Media & Web 2.0TwitterThe power of the ReTweet is similar to theFacebook Like/Share/Comment featureTwitter affects ...
Social Media & Web 2.0Twitter’s Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Twitter’s Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Integrate blogs, photos and video with TwitterTwitterFeed.comandHootSuite.comdo this quite well5/21/...
Social Media & Web 2.0Integrate blog with Twitter5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0www.Facebook.com/Twitter - integrate Facebook posts to Twitter5/21/2013LGBT Social Media & Web 2.0Ma...
Social Media & Web 2.0HootSuite.com – manages multiple Twitter accounts5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0HootSuite.com – manages search term monitoring5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Google Search – “Personal Results”5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingGoogle Search – Integrates with Twitter and Google Plus
Social Media & Web 2.0Bing’s Integration with Facebook5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0The Business Goal – Very Similar to Traditional Marketing FlowChart5/21/2013LGBT Social Media & Web ...
Social Media & Web 2.0How Do I Reach Them?The Power of SocialMedia Influencers5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web ...
Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web ...
Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web ...
Social Media & Web 2.0Klout.com – Quickly identify “thought leaders” and “influencers”across a wide range of categories an...
Social Media & Web 2.0Klout.com maps out your friends and their Klout5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0LinkedIn.com – Endorsements feature5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Powerful new tools on LinkedIn5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Power of Influencers: Engaging and Interacting with Conversations5/21/2013LGBT Social Media & Web 2....
Social Media & Web 2.0Measuring the Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0How Do I Reach Them?Smartphones andMobile Devices5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Photo Uploads to Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0LinkedInVery strong in thebusiness-to-business community5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0LinkedIn Strength5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Manually promote blog with LinkedIn Group5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0How Do I Reach Them?Measuring theResults5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Insights built into wall now5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Measuring Reach and Impressions with TweetReach.com5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Basic Monitoring with BottleNose.com5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0How Do I Reach Them?FacebookAdvertising5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0How Do I Reach Them?Other Tips & Tricks5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Facebook Questions/Poll5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Glyder – marketing from your smart phone5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Tips: Welcome New Member ProgramTip – Canalso link toprofile using@5/21/2013LGBT Social Media & Web ...
Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Tips: Announce Speakers To Your Upcoming Event5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Integration with other websitesSocial News Feed,highlighting photouploads, blogpostings, shoutouts, ...
Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Events5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Places & FourSquare5/21/2013LGBT Social Media & Web ...
Social Media & Web 2.0Gay Site Integrations: GayCities.com – CMI Conference Check-Ins5/21/2013LGBT Social Media & Web 2.0M...
Social Media & Web 2.0Gay Site Integrations: GayCities.com – Travel Gay Canada Check-Ins5/21/2013LGBT Social Media & Web 2...
Social Media & Web 2.0How Do I Reach Them?Some FinalStatistics5/21/2013LGBT Social Media & Web 2.0Marketing
Social Media & Web 2.0Social Media Stats5/21/2013LGBT Social Media & Web 2.0Marketing
Questions?Matthew Skallerudwww.PinkBananaMedia.comMatt@PinkBananaMedia.com(323) 908-36535/21/2013LGBT Social Media & Web 2...
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PBM Gay Market Presentation

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Social network marketing, focused on the LGBT gay & lesbian community

Published in: Business, Technology

Transcript of "PBM Gay Market Presentation"

  1. 1. LGBT Social Media &Web 2.0 Marketing5/21/2013LGBT Social Media & Web 2.0Marketing
  2. 2. Interpersonal MarketingMerging PR, Advertising & Social Mediawith...The Power of Individuals, their Interactionsand their Relationships!in·ter·per·son·al [ ìnt?r púrss?nl ]1.of relationships between people: concerning orinvolving relationships between peopleSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  3. 3. Social Media & Web 2.0A person’s “Touch Points” – Where is your Audience?BlogsPhotosVideosOther NetworksSearchYour WebsiteOther Websites5/21/2013LGBT Social Media & Web 2.0Marketing
  4. 4. Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  5. 5. Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  6. 6. Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  7. 7. Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  8. 8. Social Media & Web 2.0Evolution of Online Activity5/21/2013LGBT Social Media & Web 2.0Marketing
  9. 9. Content: Blog with Photos, or….Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  10. 10. Content: … or your website contentSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  11. 11. Content: Posted as Link on FacebookSocial Media & Web 2.0Tip – Goal is to get folks toComment, Like or Share5/21/2013LGBT Social Media & Web 2.0Marketing
  12. 12. Social Media & Web 2.0Content: Photos on Flickr or Picasa5/21/2013LGBT Social Media & Web 2.0Marketing
  13. 13. Social Media & Web 2.0Facebook.com – Photos Connected with Business + Tagging5/21/2013LGBT Social Media & Web 2.0Marketing
  14. 14. Social Media & Web 2.0Instagram – Photos Connected with Business + Hashtags5/21/2013LGBT Social Media & Web 2.0Marketing
  15. 15. Social Media & Web 2.0Content: Video on YouTube5/21/2013LGBT Social Media & Web 2.0Marketing
  16. 16. Social Media & Web 2.0Content: Video on Facebook5/21/2013LGBT Social Media & Web 2.0Marketing
  17. 17. Social Media & Web 2.0Facebook.com – The Social Media Amplifying Effect“Friends of Friends”Goal is to get folks toComment, Like orShare5/21/2013LGBT Social Media & Web 2.0Marketing
  18. 18. Social Media & Web 2.0Social Media and the Amplifying EffectReach Friends of Friends5/21/2013LGBT Social Media & Web 2.0Marketing
  19. 19. Social Media & Web 2.0Facebook.com – Photos Shared, Liked and with Comments5/21/2013LGBT Social Media & Web 2.0Marketing
  20. 20. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Photos Shared, Liked and with Comments
  21. 21. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Unique Idea for promotion on social media
  22. 22. Social Media & Web 2.0GayTravelocity.com – Tag Yourself!We took their photos andhanded them a businesscard-sized promotionalpiece, pointing them to theFacebook fan page to tagthemselves in the photo5/21/2013LGBT Social Media & Web 2.0Marketing
  23. 23. Social Media & Web 2.0How Do I Reach Them?Facebook isinherently moremanual, yet worth itas its reach is sopowerful5/21/2013LGBT Social Media & Web 2.0Marketing
  24. 24. Social Media & Web 2.0Strategy Point #1: It’s Facebook and then everything else5/21/2013LGBT Social Media & Web 2.0Marketing
  25. 25. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  26. 26. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  27. 27. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  28. 28. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  29. 29. Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
  30. 30. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  31. 31. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  32. 32. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
  33. 33. Social Media & Web 2.0Advanced Facebook Strategies: Postings by Others5/21/2013LGBT Social Media & Web 2.0Marketing
  34. 34. Social Media & Web 2.0Advanced Facebook Strategies: Postings by OthersTip – link using @5/21/2013LGBT Social Media & Web 2.0Marketing
  35. 35. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Posting using @ symbol featured onTimeLine
  36. 36. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing@ Symbol on Twitter, Facebook and Google+
  37. 37. Social Media & Web 2.0Tagging fan pages and events in photos5/21/2013LGBT Social Media & Web 2.0Marketing
  38. 38. Social Media & Web 2.0Tagging brands in photos5/21/2013LGBT Social Media & Web 2.0Marketing
  39. 39. Social Media & Web 2.0Post Once – Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing
  40. 40. Social Media & Web 2.0Post Once – Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing
  41. 41. Social Media & Web 2.0Share on Facebook Pages with strong following and good match5/21/2013LGBT Social Media & Web 2.0Marketing
  42. 42. Social Media & Web 2.0Sponsor a post to increase it’s reach5/21/2013LGBT Social Media & Web 2.0Marketing
  43. 43. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Return on Engagement
  44. 44. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Quality vs Quantity
  45. 45. Social Media & Web 2.0How Do I Reach Them?Automate thisprocess as much aspossible5/21/2013LGBT Social Media & Web 2.0Marketing
  46. 46. Social Media & Web 2.0TwitterThe power of the ReTweet is similar to theFacebook Like/Share/Comment featureTwitter affects Google Search andFacebook affects Bing Search – both part ofyour Search Engine Optimization (SEO)strategy5/21/2013LGBT Social Media & Web 2.0Marketing
  47. 47. Social Media & Web 2.0Twitter’s Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing
  48. 48. Social Media & Web 2.0Twitter’s Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing
  49. 49. Social Media & Web 2.0Integrate blogs, photos and video with TwitterTwitterFeed.comandHootSuite.comdo this quite well5/21/2013LGBT Social Media & Web 2.0Marketing
  50. 50. Social Media & Web 2.0Integrate blog with Twitter5/21/2013LGBT Social Media & Web 2.0Marketing
  51. 51. Social Media & Web 2.0www.Facebook.com/Twitter - integrate Facebook posts to Twitter5/21/2013LGBT Social Media & Web 2.0Marketing
  52. 52. Social Media & Web 2.0HootSuite.com – manages multiple Twitter accounts5/21/2013LGBT Social Media & Web 2.0Marketing
  53. 53. Social Media & Web 2.0HootSuite.com – manages search term monitoring5/21/2013LGBT Social Media & Web 2.0Marketing
  54. 54. Social Media & Web 2.0Google Search – “Personal Results”5/21/2013LGBT Social Media & Web 2.0Marketing
  55. 55. Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingGoogle Search – Integrates with Twitter and Google Plus
  56. 56. Social Media & Web 2.0Bing’s Integration with Facebook5/21/2013LGBT Social Media & Web 2.0Marketing
  57. 57. Social Media & Web 2.0The Business Goal – Very Similar to Traditional Marketing FlowChart5/21/2013LGBT Social Media & Web 2.0Marketing
  58. 58. Social Media & Web 2.0How Do I Reach Them?The Power of SocialMedia Influencers5/21/2013LGBT Social Media & Web 2.0Marketing
  59. 59. Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
  60. 60. Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
  61. 61. Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
  62. 62. Social Media & Web 2.0Klout.com – Quickly identify “thought leaders” and “influencers”across a wide range of categories and topics5/21/2013LGBT Social Media & Web 2.0Marketing
  63. 63. Social Media & Web 2.0Klout.com maps out your friends and their Klout5/21/2013LGBT Social Media & Web 2.0Marketing
  64. 64. Social Media & Web 2.0LinkedIn.com – Endorsements feature5/21/2013LGBT Social Media & Web 2.0Marketing
  65. 65. Social Media & Web 2.0Powerful new tools on LinkedIn5/21/2013LGBT Social Media & Web 2.0Marketing
  66. 66. Social Media & Web 2.0Power of Influencers: Engaging and Interacting with Conversations5/21/2013LGBT Social Media & Web 2.0Marketing
  67. 67. Social Media & Web 2.0Measuring the Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing
  68. 68. Social Media & Web 2.0Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing
  69. 69. Social Media & Web 2.0How Do I Reach Them?Smartphones andMobile Devices5/21/2013LGBT Social Media & Web 2.0Marketing
  70. 70. Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing
  71. 71. Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing
  72. 72. Social Media & Web 2.0Photo Uploads to Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
  73. 73. Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing
  74. 74. Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing
  75. 75. Social Media & Web 2.0LinkedInVery strong in thebusiness-to-business community5/21/2013LGBT Social Media & Web 2.0Marketing
  76. 76. Social Media & Web 2.0LinkedIn Strength5/21/2013LGBT Social Media & Web 2.0Marketing
  77. 77. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
  78. 78. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
  79. 79. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
  80. 80. Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
  81. 81. Social Media & Web 2.0Manually promote blog with LinkedIn Group5/21/2013LGBT Social Media & Web 2.0Marketing
  82. 82. Social Media & Web 2.0How Do I Reach Them?Measuring theResults5/21/2013LGBT Social Media & Web 2.0Marketing
  83. 83. Social Media & Web 2.0Facebook Insights built into wall now5/21/2013LGBT Social Media & Web 2.0Marketing
  84. 84. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  85. 85. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  86. 86. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  87. 87. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  88. 88. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  89. 89. Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
  90. 90. Social Media & Web 2.0Measuring Reach and Impressions with TweetReach.com5/21/2013LGBT Social Media & Web 2.0Marketing
  91. 91. Social Media & Web 2.0Basic Monitoring with BottleNose.com5/21/2013LGBT Social Media & Web 2.0Marketing
  92. 92. Social Media & Web 2.0How Do I Reach Them?FacebookAdvertising5/21/2013LGBT Social Media & Web 2.0Marketing
  93. 93. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
  94. 94. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
  95. 95. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
  96. 96. Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
  97. 97. Social Media & Web 2.0How Do I Reach Them?Other Tips & Tricks5/21/2013LGBT Social Media & Web 2.0Marketing
  98. 98. Social Media & Web 2.0Facebook Questions/Poll5/21/2013LGBT Social Media & Web 2.0Marketing
  99. 99. Social Media & Web 2.0Glyder – marketing from your smart phone5/21/2013LGBT Social Media & Web 2.0Marketing
  100. 100. Social Media & Web 2.0Tips: Welcome New Member ProgramTip – Canalso link toprofile using@5/21/2013LGBT Social Media & Web 2.0Marketing
  101. 101. Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing
  102. 102. Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing
  103. 103. Social Media & Web 2.0Tips: Announce Speakers To Your Upcoming Event5/21/2013LGBT Social Media & Web 2.0Marketing
  104. 104. Social Media & Web 2.0Integration with other websitesSocial News Feed,highlighting photouploads, blogpostings, shoutouts, videos fromYouTube and somuch more.5/21/2013LGBT Social Media & Web 2.0Marketing
  105. 105. Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing
  106. 106. Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing
  107. 107. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  108. 108. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  109. 109. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  110. 110. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  111. 111. Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
  112. 112. Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Events5/21/2013LGBT Social Media & Web 2.0Marketing
  113. 113. Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Places & FourSquare5/21/2013LGBT Social Media & Web 2.0Marketing
  114. 114. Social Media & Web 2.0Gay Site Integrations: GayCities.com – CMI Conference Check-Ins5/21/2013LGBT Social Media & Web 2.0Marketing
  115. 115. Social Media & Web 2.0Gay Site Integrations: GayCities.com – Travel Gay Canada Check-Ins5/21/2013LGBT Social Media & Web 2.0Marketing
  116. 116. Social Media & Web 2.0How Do I Reach Them?Some FinalStatistics5/21/2013LGBT Social Media & Web 2.0Marketing
  117. 117. Social Media & Web 2.0Social Media Stats5/21/2013LGBT Social Media & Web 2.0Marketing
  118. 118. Questions?Matthew Skallerudwww.PinkBananaMedia.comMatt@PinkBananaMedia.com(323) 908-36535/21/2013LGBT Social Media & Web 2.0Marketing
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