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PBM Gay Market Presentation
 

PBM Gay Market Presentation

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Social network marketing, focused on the LGBT gay & lesbian community

Social network marketing, focused on the LGBT gay & lesbian community

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    PBM Gay Market Presentation PBM Gay Market Presentation Presentation Transcript

    • LGBT Social Media &Web 2.0 Marketing5/21/2013LGBT Social Media & Web 2.0Marketing
    • Interpersonal MarketingMerging PR, Advertising & Social Mediawith...The Power of Individuals, their Interactionsand their Relationships!in·ter·per·son·al [ ìnt?r púrss?nl ]1.of relationships between people: concerning orinvolving relationships between peopleSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0A person’s “Touch Points” – Where is your Audience?BlogsPhotosVideosOther NetworksSearchYour WebsiteOther Websites5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Interpersonal Marketing – Merging PR, Advertising & Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Evolution of Online Activity5/21/2013LGBT Social Media & Web 2.0Marketing
    • Content: Blog with Photos, or….Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
    • Content: … or your website contentSocial Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
    • Content: Posted as Link on FacebookSocial Media & Web 2.0Tip – Goal is to get folks toComment, Like or Share5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Content: Photos on Flickr or Picasa5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook.com – Photos Connected with Business + Tagging5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Instagram – Photos Connected with Business + Hashtags5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Content: Video on YouTube5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Content: Video on Facebook5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook.com – The Social Media Amplifying Effect“Friends of Friends”Goal is to get folks toComment, Like orShare5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Social Media and the Amplifying EffectReach Friends of Friends5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook.com – Photos Shared, Liked and with Comments5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Photos Shared, Liked and with Comments
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Unique Idea for promotion on social media
    • Social Media & Web 2.0GayTravelocity.com – Tag Yourself!We took their photos andhanded them a businesscard-sized promotionalpiece, pointing them to theFacebook fan page to tagthemselves in the photo5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0How Do I Reach Them?Facebook isinherently moremanual, yet worth itas its reach is sopowerful5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Strategy Point #1: It’s Facebook and then everything else5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Social Media numbers in 20135/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Advanced Facebook Strategies: Postings by Others5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Advanced Facebook Strategies: Postings by OthersTip – link using @5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingFacebook.com – Posting using @ symbol featured onTimeLine
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0Marketing@ Symbol on Twitter, Facebook and Google+
    • Social Media & Web 2.0Tagging fan pages and events in photos5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Tagging brands in photos5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Post Once – Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Post Once – Spread the Word5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Share on Facebook Pages with strong following and good match5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Sponsor a post to increase it’s reach5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Return on Engagement
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingAdvanced Facebook Strategies: Quality vs Quantity
    • Social Media & Web 2.0How Do I Reach Them?Automate thisprocess as much aspossible5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0TwitterThe power of the ReTweet is similar to theFacebook Like/Share/Comment featureTwitter affects Google Search andFacebook affects Bing Search – both part ofyour Search Engine Optimization (SEO)strategy5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Twitter’s Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Twitter’s Strength and Reach5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Integrate blogs, photos and video with TwitterTwitterFeed.comandHootSuite.comdo this quite well5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Integrate blog with Twitter5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0www.Facebook.com/Twitter - integrate Facebook posts to Twitter5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0HootSuite.com – manages multiple Twitter accounts5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0HootSuite.com – manages search term monitoring5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Google Search – “Personal Results”5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.05/21/2013LGBT Social Media & Web 2.0MarketingGoogle Search – Integrates with Twitter and Google Plus
    • Social Media & Web 2.0Bing’s Integration with Facebook5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0The Business Goal – Very Similar to Traditional Marketing FlowChart5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0How Do I Reach Them?The Power of SocialMedia Influencers5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Klout.com – 1st real site able to quantify social media influencers5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Klout.com – Quickly identify “thought leaders” and “influencers”across a wide range of categories and topics5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Klout.com maps out your friends and their Klout5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0LinkedIn.com – Endorsements feature5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Powerful new tools on LinkedIn5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Power of Influencers: Engaging and Interacting with Conversations5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Measuring the Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Power of Twitter and Individual Reach5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0How Do I Reach Them?Smartphones andMobile Devices5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Smartphone usage in social media5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Photo Uploads to Social Media5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Mobile version of website5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0LinkedInVery strong in thebusiness-to-business community5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0LinkedIn Strength5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0LinkedIn Groups5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Manually promote blog with LinkedIn Group5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0How Do I Reach Them?Measuring theResults5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Insights built into wall now5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Insights and Reporting5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Measuring Reach and Impressions with TweetReach.com5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Basic Monitoring with BottleNose.com5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0How Do I Reach Them?FacebookAdvertising5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Advertising5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0How Do I Reach Them?Other Tips & Tricks5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Facebook Questions/Poll5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Glyder – marketing from your smart phone5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Tips: Welcome New Member ProgramTip – Canalso link toprofile using@5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Tips: Welcome New Member Program5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Tips: Announce Speakers To Your Upcoming Event5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Integration with other websitesSocial News Feed,highlighting photouploads, blogpostings, shoutouts, videos fromYouTube and somuch more.5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Integration with other websites5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Jupiter Hotel Photo Promotion5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Events5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Gay Site Integrations: GayCities.com w/Facebook Places & FourSquare5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Gay Site Integrations: GayCities.com – CMI Conference Check-Ins5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Gay Site Integrations: GayCities.com – Travel Gay Canada Check-Ins5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0How Do I Reach Them?Some FinalStatistics5/21/2013LGBT Social Media & Web 2.0Marketing
    • Social Media & Web 2.0Social Media Stats5/21/2013LGBT Social Media & Web 2.0Marketing
    • Questions?Matthew Skallerudwww.PinkBananaMedia.comMatt@PinkBananaMedia.com(323) 908-36535/21/2013LGBT Social Media & Web 2.0Marketing