0
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Advanced LGBT Marketing
Part 1 – The Concepts
8/2/2014 LGBT Online & Social Media Marketing
#MakeYourHashtagsCount
LGBT Online Marketing
Social Media numbers in 2014
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Social Media numbers in 2014
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Social Media numbers in 2014
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Social Media numbers in 2014
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Evolution of Online Activity
8/2/2014 LGBT Online & Social Media Marketing
Interpersonal Marketing
Merging PR, Advertising & Social Media
with...
The Power of Individuals, their Interactions
and th...
Social Media & Web 2.0
Interpersonal Marketing – Merging PR, Advertising & Social Media
8/2/2014 LGBT Online & Social Medi...
LGBT Online Marketing
Interpersonal Marketing – Merging PR, Advertising & Social Media
8/2/2014 LGBT Online & Social Media...
LGBT Online Marketing
Interpersonal Marketing – Merging PR, Advertising & Social Media
8/2/2014 LGBT Online & Social Media...
LGBT Online Marketing
Interpersonal Marketing – Merging PR, Advertising & Social Media
8/2/2014 LGBT Online & Social Media...
LGBT Online Marketing
The Strategy
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Hyper-Targeted Programmatic Online Ad Buying
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Hyper-Targeted Programmatic Online Ad Buying
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Hyper-Targeted Programmatic Online Ad Buying
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Hyper-Targeted Programmatic Online Ad Buying
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Hyper-Targeted Programmatic Online Ad Buying - MOBILE
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Hyper-Targeted Programmatic Online Ad Buying - MOBILE
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Hyper-Targeted Programmatic Online Ad Buying
8/2/2014 LGBT Online & Social Media Marketing
LGBT Online Marketing
Social Media and the Amplifying Effect
Reach Friends of Friends
8/2/2014 LGBT Online & Social Media ...
LGBT Online Marketing
Facebook.com – The Social Media Amplifying Effect
“Friends of Friends”
Goal is to get folks to
Comme...
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Facebook.com – Photos Connected with Business + Tagging
8/2/2014 LGBT Social Media & Web 2.0 Marketi...
LGBT Online Marketing
Instagram – Photos Connected with Business + Hashtags
(both business and user-generated content)
8/2...
LGBT Online Marketing
Instagram – Photos Connected with Business + Hashtags
(both business and user-generated content)
8/2...
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
LGBT Online Marketing
Photos – be creative with photo tagging and event promotions
8/2/2014 LGBT Social Media & Web 2.0 Ma...
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
Ph...
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media
Yo...
LGBT Online Marketing
Photos – #hashtag photo contests
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Post a meal using In...
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Photos & Video – #hashtag contests on Instagram, YouT...
LGBT Online Marketing
Vine – 6-Second Videos Connected with Business + Hashtags
(both business and user-generated content)...
LGBT Online Marketing
Advanced Facebook Strategies: Postings by Others
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Advanced Facebook Strategies: Postings by Others
Tip – link using @
8/2/2014 LGBT Social Media & Web...
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
@ Symbol now on LinkedIn, Twitter, Facebook and Googl...
LGBT Online Marketing
Post Once – Spread the Word
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Post Once – Spread the Word
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Boost Post: pay to advertise a post to increase it’s reach
8/2/2014 LGBT Social Media & Web 2.0 Mark...
LGBT Online Marketing
The Power of Search
Results are custom for each individual &
use social media more and more to
deter...
LGBT Online Marketing
Google Search – “Personal Results”
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Google Search – Integrates with Twitter and Google Pl...
LGBT Online Marketing
Bing’s Integration with Facebook
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
The Power of LinkedIn
It’s no longer just about finding a job!
8/2/2014 LGBT Social Media & Web 2.0 ...
LGBT Online Marketing
LinkedIn Strength
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
LinkedIn Groups
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
LinkedIn Groups
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
LinkedIn Groups
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Manually promote blog with LinkedIn Group
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
LinkedIn Business Profile
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
LinkedIn Business Profile with Link Post Statistics
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
LinkedIn Sponsored Post Advertising
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Twitter Paid Advertising
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Twitter Main Ad Dashboard
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Twitter Main Ad Dashboard – Promoting Selected Tweets
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Twitter Main Ad Dashboard – Key Word and #hashtag Targeting
8/2/2014 LGBT Social Media & Web 2.0 Mar...
LGBT Online Marketing
LGBT Influencers
Now it’s time to start really
thinking about Influencers
8/2/2014 LGBT Social Media...
LGBT Online Marketing
Power of Influencers: Engaging and Interacting with Conversations
8/2/2014 LGBT Social Media & Web 2...
LGBT Online Marketing
Measuring the Power of an Influencer’s Individual Reach
8/2/2014 LGBT Social Media & Web 2.0 Marketi...
LGBT Online Marketing
Measuring Reach and Impressions with TweetReach.com
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Facebook Insights and Reporting
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Advanced Analytics – SimplyMeasured.com
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Advanced Analytics – SimplyMeasured.com
8/2/2014 LGBT Social Media & Web 2.0 Marketing
LGBT Online Marketing
Advanced Analytics – SimplyMeasured.com
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0
Case Studies
Including demonstrating the
power of the #hashtag
8/2/2014 LGBT Social Media & Web 2.0...
Social Media & Web 2.0
Case Study 1: IGLTA Convention
Hashtag was #IGLTA2013
Above display was present in registration are...
Social Media & Web 2.0
#IGLTA2013 as seen on Twitter
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0
#IGLTA2013 as seen on TagBoard
8/2/2014 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLT...
Social Media & Web 2.0
#IGLTA2013 as seen on TagBoard
8/2/2014 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLT...
Social Media & Web 2.0
#IGLTA2013 as seen on TagBoard
8/2/2014 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLT...
Social Media & Web 2.0
#IGLTA2013 as seen on TagBoard
8/2/2014 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLT...
Social Media & Web 2.0
#IGLTA2013 as seen on TagBoard
8/2/2014 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLT...
Social Media & Web 2.0
#IGLTA2013 as seen on TagBoard
8/2/2014 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLT...
Social Media & Web 2.0
#IGLTA2013 as seen on TagBoard
8/2/2014 LGBT Social Media & Web 2.0 Marketing
www.TagBoard.com/IGLT...
Social Media & Web 2.0
#IGLTA2013 as measured by TweetReach.com
(both business and user-generated content)
8/2/2014 LGBT S...
Social Media & Web 2.0
#IGLTA2013 as measured by TweetReach.com
(both business and user-generated content)
8/2/2014 LGBT S...
Social Media & Web 2.0
Postings as measured on Facebook
(both business and user-generated content)
8/2/2014 LGBT Social Me...
Social Media & Web 2.0
Postings as measured on Facebook
(both business and user-generated content)
8/2/2014 LGBT Social Me...
Social Media & Web 2.0
Note on #hashtag
Now supported by Twitter,
Instagram, Vine, and Google
Plus… as of June 2013,
worki...
Social Media & Web 2.0
How to Choose #hashtags to use
Look at it as Search Engine
Optimization (SEO), but for
social media...
Social Media & Web 2.0
Case Study 2: Dunes Resort
Gay Resort & Entertainment Complex – Saugatuck, MI
8/2/2014 LGBT Social ...
Social Media & Web 2.0
Consolidation of Social Media Activity
Introducing RebelMouse.com
Consolidates Google Plus, Instagr...
Social Media & Web 2.0
Consolidation of Social Media Activity
Introducing RebelMouse.com
Consolidates Google Plus, Instagr...
Social Media & Web 2.0
Posting of Social Media accounts
Makes it easy for resort and bar
patrons to include Dunes
Resort w...
Social Media & Web 2.0
Posting of Social Media accounts
Another example we’ve found
recently promoting social media
direct...
Social Media & Web 2.0
Posting of Social Media accounts
How a hotel uses their own
check-ins, with photos, to
promote thei...
Social Media & Web 2.0
8/2/2014 LGBT Social Media & Web 2.0 Marketing
#hashtags in action on Facebook
(both business and
u...
Social Media & Web 2.0
Consolidated Summary of Social Media Activity
Measuring and viewing impact of #DunesResort
(both Du...
Social Media & Web 2.0
Consolidated Summary of Social Media Activity
Measuring and viewing impact of #DunesResort
(both Du...
Social Media & Web 2.0
Consolidated Summary of Social Media Activity
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Measur...
Social Media & Web 2.0
#DunesResort as measured by TweetReach.com
(both business and user-generated content)
8/2/2014 LGBT...
Social Media & Web 2.0
#DunesResort as measured by TweetReach.com
(both business and user-generated content)
8/2/2014 LGBT...
Social Media & Web 2.0
Postings as measured on Facebook
(both business and user-generated content)
8/2/2014 LGBT Social Me...
Social Media & Web 2.0
Postings as measured on Facebook
(both business and user-generated content)
8/2/2014 LGBT Social Me...
Social Media & Web 2.0
Case Study 4: Destination Halifax
Social Media Promotion for RainbowHalifax.com
#RainbowHalifax
8/2...
Social Media & Web 2.0
Goal: To promote this LGBT destination microsite via social media
8/2/2014 LGBT Social Media & Web ...
Social Media & Web 2.0
Step 1: Scoop.it’s LGBT Canada and LGBT Destinations
8/2/2014 LGBT Social Media & Web 2.0 Marketing...
Social Media & Web 2.0
Step 1: Scoop.it’s LGBT Canada and LGBT Destinations
8/2/2014 LGBT Social Media & Web 2.0 Marketing...
Social Media & Web 2.0
Step 2: Posted this on the Travel Gay Canada website
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Social Media & Web 2.0
Step 3: Posted this on the GayMonde.com LGBT Travel website
8/2/2014 LGBT Social Media & Web 2.0 Ma...
Social Media & Web 2.0
Step 4: Converted this editorial into an e-mail campaign
8/2/2014 LGBT Social Media & Web 2.0 Marke...
Social Media & Web 2.0
Step 5: Posted on Travel Gay Canada’s Facebook page
8/2/2014 LGBT Social Media & Web 2.0 Marketing
...
Social Media & Web 2.0
Snapshot of Gay Travel Facebook group share
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Shared w...
Social Media & Web 2.0
Step 6: Posted on Travel Gay Canada’s LinkedIn Group
8/2/2014 LGBT Social Media & Web 2.0 Marketing...
Social Media & Web 2.0
Snapshot of Gay & Lesbian Travel Forum share
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Shared ...
Social Media & Web 2.0
Step 7: Posted on Google Plus
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Shared with Pink Banan...
Social Media & Web 2.0
Step 8: Posted on Twitter
8/2/2014 LGBT Social Media & Web 2.0 Marketing
Posted on @TravelGayCanada...
Social Media & Web 2.0
So what can we do for you?
Reach the Gay & Lesbian Community
Leverage the Power of Social
Relations...
Social Media & Web 2.0
So what can we do for you?
We can work with you on strategy and
implementation to reach your target...
Questions?
Matthew Skallerud
www.PinkBananaMedia.com
Matt@PinkBananaMedia.com
(323) 963-3653
Los Angeles | New York
8/2/20...
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LGBT Social Media Marketing for 2014

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Including programmatic ad buying, mobile marketing, updates on #hashtag marketing, Twitter and LinkedIn sponsored posts and advertising, integrations with RebelMouse.com and TagBoard.com, as well as strategies with Instagram and Vine

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Transcript of "LGBT Social Media Marketing for 2014"

  1. 1. 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  2. 2. Advanced LGBT Marketing Part 1 – The Concepts 8/2/2014 LGBT Online & Social Media Marketing #MakeYourHashtagsCount
  3. 3. LGBT Online Marketing Social Media numbers in 2014 8/2/2014 LGBT Online & Social Media Marketing
  4. 4. LGBT Online Marketing Social Media numbers in 2014 8/2/2014 LGBT Online & Social Media Marketing
  5. 5. LGBT Online Marketing Social Media numbers in 2014 8/2/2014 LGBT Online & Social Media Marketing
  6. 6. LGBT Online Marketing Social Media numbers in 2014 8/2/2014 LGBT Online & Social Media Marketing
  7. 7. LGBT Online Marketing Evolution of Online Activity 8/2/2014 LGBT Online & Social Media Marketing
  8. 8. Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in·ter·per·son·al [ ìnt?r púrss?n'l ] 1.of relationships between people: concerning or involving relationships between people LGBT Online Marketing 8/2/2014 LGBT Online & Social Media Marketing
  9. 9. Social Media & Web 2.0 Interpersonal Marketing – Merging PR, Advertising & Social Media 8/2/2014 LGBT Online & Social Media Marketing
  10. 10. LGBT Online Marketing Interpersonal Marketing – Merging PR, Advertising & Social Media 8/2/2014 LGBT Online & Social Media Marketing
  11. 11. LGBT Online Marketing Interpersonal Marketing – Merging PR, Advertising & Social Media 8/2/2014 LGBT Online & Social Media Marketing
  12. 12. LGBT Online Marketing Interpersonal Marketing – Merging PR, Advertising & Social Media 8/2/2014 LGBT Online & Social Media Marketing
  13. 13. LGBT Online Marketing The Strategy 8/2/2014 LGBT Online & Social Media Marketing
  14. 14. LGBT Online Marketing Hyper-Targeted Programmatic Online Ad Buying 8/2/2014 LGBT Online & Social Media Marketing
  15. 15. LGBT Online Marketing Hyper-Targeted Programmatic Online Ad Buying 8/2/2014 LGBT Online & Social Media Marketing
  16. 16. LGBT Online Marketing Hyper-Targeted Programmatic Online Ad Buying 8/2/2014 LGBT Online & Social Media Marketing
  17. 17. LGBT Online Marketing Hyper-Targeted Programmatic Online Ad Buying 8/2/2014 LGBT Online & Social Media Marketing
  18. 18. LGBT Online Marketing Hyper-Targeted Programmatic Online Ad Buying - MOBILE 8/2/2014 LGBT Online & Social Media Marketing
  19. 19. LGBT Online Marketing Hyper-Targeted Programmatic Online Ad Buying - MOBILE 8/2/2014 LGBT Online & Social Media Marketing
  20. 20. LGBT Online Marketing Hyper-Targeted Programmatic Online Ad Buying 8/2/2014 LGBT Online & Social Media Marketing
  21. 21. LGBT Online Marketing Social Media and the Amplifying Effect Reach Friends of Friends 8/2/2014 LGBT Online & Social Media Marketing
  22. 22. LGBT Online Marketing Facebook.com – The Social Media Amplifying Effect “Friends of Friends” Goal is to get folks to Comment, Like or Share 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  23. 23. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  24. 24. LGBT Online Marketing Facebook.com – Photos Connected with Business + Tagging 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  25. 25. LGBT Online Marketing Instagram – Photos Connected with Business + Hashtags (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  26. 26. LGBT Online Marketing Instagram – Photos Connected with Business + Hashtags (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  27. 27. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media
  28. 28. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media
  29. 29. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media
  30. 30. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media
  31. 31. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media
  32. 32. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media
  33. 33. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media
  34. 34. LGBT Online Marketing Photos – be creative with photo tagging and event promotions 8/2/2014 LGBT Social Media & Web 2.0 Marketing We took their photos and handed them a business card-sized promotional piece, pointing them to the Facebook fan page to tag themselves in the photo
  35. 35. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media Photo is taken and a printout is handed to them with identifying number for photo. Program is fully optimized for smartphones and social media sharing, with corporate sponsor branding prominent throughout the campaign.
  36. 36. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media
  37. 37. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media You can see how photos were spread via social media
  38. 38. LGBT Online Marketing Photos – #hashtag photo contests 8/2/2014 LGBT Social Media & Web 2.0 Marketing Post a meal using Instagram, hashtag it #dinela, and you could win a stay at the Thomson Beverly Hills and dinner at Caulfield's Bar and Dining Room and a weekend use of a 2013 Cadillac ATS. For those of you who have been working out SO HARD.... wouldn't you like to show off your results at White Party!? Take a pic of your bod during your #WhitePartyWorkOut and share it with us on Instagram and Twitter! Our favorite guys win FREE TICKETS! So you've just bought your ticket to White Party... now it's time to get the party essentials! Get in on our Instagram contest by hashtagging #ImGoingToWhiteParty and win a weekend worth of treats sponsored by Stoli Vodka and Monster Energy. If that's not enough, we'll also give you Andrew Christian undies and a mega bottle of wet lube! Who's in?? How are YOU getting fit for WHITE PARTY PALM SPRINGS? Show us your #WhitePartyWorkOut on Instagram and Twitter! We might just give you FREE tickets!
  39. 39. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Photos & Video – #hashtag contests on Instagram, YouTube and Vine
  40. 40. LGBT Online Marketing Vine – 6-Second Videos Connected with Business + Hashtags (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  41. 41. LGBT Online Marketing Advanced Facebook Strategies: Postings by Others 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  42. 42. LGBT Online Marketing Advanced Facebook Strategies: Postings by Others Tip – link using @ 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  43. 43. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing @ Symbol now on LinkedIn, Twitter, Facebook and Google+
  44. 44. LGBT Online Marketing Post Once – Spread the Word 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  45. 45. LGBT Online Marketing Post Once – Spread the Word 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  46. 46. LGBT Online Marketing Boost Post: pay to advertise a post to increase it’s reach 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  47. 47. LGBT Online Marketing The Power of Search Results are custom for each individual & use social media more and more to determine search results 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  48. 48. LGBT Online Marketing Google Search – “Personal Results” 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  49. 49. LGBT Online Marketing 8/2/2014 LGBT Social Media & Web 2.0 Marketing Google Search – Integrates with Twitter and Google Plus
  50. 50. LGBT Online Marketing Bing’s Integration with Facebook 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  51. 51. LGBT Online Marketing The Power of LinkedIn It’s no longer just about finding a job! 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  52. 52. LGBT Online Marketing LinkedIn Strength 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  53. 53. LGBT Online Marketing LinkedIn Groups 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  54. 54. LGBT Online Marketing LinkedIn Groups 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  55. 55. LGBT Online Marketing LinkedIn Groups 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  56. 56. LGBT Online Marketing Manually promote blog with LinkedIn Group 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  57. 57. LGBT Online Marketing LinkedIn Business Profile 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  58. 58. LGBT Online Marketing LinkedIn Business Profile with Link Post Statistics 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  59. 59. LGBT Online Marketing LinkedIn Sponsored Post Advertising 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  60. 60. LGBT Online Marketing Twitter Paid Advertising 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  61. 61. LGBT Online Marketing Twitter Main Ad Dashboard 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  62. 62. LGBT Online Marketing Twitter Main Ad Dashboard – Promoting Selected Tweets 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  63. 63. LGBT Online Marketing Twitter Main Ad Dashboard – Key Word and #hashtag Targeting 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  64. 64. LGBT Online Marketing LGBT Influencers Now it’s time to start really thinking about Influencers 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  65. 65. LGBT Online Marketing Power of Influencers: Engaging and Interacting with Conversations 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  66. 66. LGBT Online Marketing Measuring the Power of an Influencer’s Individual Reach 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  67. 67. LGBT Online Marketing Measuring Reach and Impressions with TweetReach.com 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  68. 68. LGBT Online Marketing Facebook Insights and Reporting 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  69. 69. LGBT Online Marketing Advanced Analytics – SimplyMeasured.com 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  70. 70. LGBT Online Marketing Advanced Analytics – SimplyMeasured.com 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  71. 71. LGBT Online Marketing Advanced Analytics – SimplyMeasured.com 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  72. 72. Social Media & Web 2.0 Case Studies Including demonstrating the power of the #hashtag 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  73. 73. Social Media & Web 2.0 Case Study 1: IGLTA Convention Hashtag was #IGLTA2013 Above display was present in registration area, lobby and presentation rooms, receptions and meals of convention 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  74. 74. Social Media & Web 2.0 #IGLTA2013 as seen on Twitter 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  75. 75. Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard 8/2/2014 LGBT Social Media & Web 2.0 Marketing www.TagBoard.com/IGLTA2013 The convention story comes to life
  76. 76. Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard 8/2/2014 LGBT Social Media & Web 2.0 Marketing www.TagBoard.com/IGLTA2013 The convention story comes to life
  77. 77. Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard 8/2/2014 LGBT Social Media & Web 2.0 Marketing www.TagBoard.com/IGLTA2013 The convention story comes to life
  78. 78. Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard 8/2/2014 LGBT Social Media & Web 2.0 Marketing www.TagBoard.com/IGLTA2013 The convention story comes to life
  79. 79. Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard 8/2/2014 LGBT Social Media & Web 2.0 Marketing www.TagBoard.com/IGLTA2013 The convention story comes to life
  80. 80. Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard 8/2/2014 LGBT Social Media & Web 2.0 Marketing www.TagBoard.com/IGLTA2013 The convention story comes to life
  81. 81. Social Media & Web 2.0 #IGLTA2013 as seen on TagBoard 8/2/2014 LGBT Social Media & Web 2.0 Marketing www.TagBoard.com/IGLTA2013 The convention story comes to life
  82. 82. Social Media & Web 2.0 #IGLTA2013 as measured by TweetReach.com (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  83. 83. Social Media & Web 2.0 #IGLTA2013 as measured by TweetReach.com (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  84. 84. Social Media & Web 2.0 Postings as measured on Facebook (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  85. 85. Social Media & Web 2.0 Postings as measured on Facebook (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  86. 86. Social Media & Web 2.0 Note on #hashtag Now supported by Twitter, Instagram, Vine, and Google Plus… as of June 2013, working in Facebook as well. # and @ symbols becoming universal in social media 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  87. 87. Social Media & Web 2.0 How to Choose #hashtags to use Look at it as Search Engine Optimization (SEO), but for social media. Options include: - Region: #GayMiami - Theme: #GaySports - Unique: #CMI2014 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  88. 88. Social Media & Web 2.0 Case Study 2: Dunes Resort Gay Resort & Entertainment Complex – Saugatuck, MI 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  89. 89. Social Media & Web 2.0 Consolidation of Social Media Activity Introducing RebelMouse.com Consolidates Google Plus, Instagram, Twitter, Facebook, Tumblr and more into one summary presentation for you and your viewers 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  90. 90. Social Media & Web 2.0 Consolidation of Social Media Activity Introducing RebelMouse.com Consolidates Google Plus, Instagram, Twitter, Facebook, Tumblr and more into one summary presentation for you and your viewers 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  91. 91. Social Media & Web 2.0 Posting of Social Media accounts Makes it easy for resort and bar patrons to include Dunes Resort when they are: • Checking in on FourSquare • Checking in on Facebook • Uploading and tagging photos on Instagram • Uploading and tagging videos on YouTube and Vine 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  92. 92. Social Media & Web 2.0 Posting of Social Media accounts Another example we’ve found recently promoting social media direct to consumers 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  93. 93. Social Media & Web 2.0 Posting of Social Media accounts How a hotel uses their own check-ins, with photos, to promote their business on FourSquare as well. 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  94. 94. Social Media & Web 2.0 8/2/2014 LGBT Social Media & Web 2.0 Marketing #hashtags in action on Facebook (both business and user-generated content)
  95. 95. Social Media & Web 2.0 Consolidated Summary of Social Media Activity Measuring and viewing impact of #DunesResort (both Dunes Resort and user-generated content summary) www.TagBoard.com/DunesResort 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  96. 96. Social Media & Web 2.0 Consolidated Summary of Social Media Activity Measuring and viewing impact of #DunesResort (both Dunes Resort and user-generated content summary) www.TagBoard.com/DunesResort 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  97. 97. Social Media & Web 2.0 Consolidated Summary of Social Media Activity 8/2/2014 LGBT Social Media & Web 2.0 Marketing Measuring and viewing impact of #DunesResort (both Dunes Resort and user-generated content summary) www.TagBoard.com/DunesResort
  98. 98. Social Media & Web 2.0 #DunesResort as measured by TweetReach.com (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  99. 99. Social Media & Web 2.0 #DunesResort as measured by TweetReach.com (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  100. 100. Social Media & Web 2.0 Postings as measured on Facebook (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  101. 101. Social Media & Web 2.0 Postings as measured on Facebook (both business and user-generated content) 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  102. 102. Social Media & Web 2.0 Case Study 4: Destination Halifax Social Media Promotion for RainbowHalifax.com #RainbowHalifax 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  103. 103. Social Media & Web 2.0 Goal: To promote this LGBT destination microsite via social media 8/2/2014 LGBT Social Media & Web 2.0 Marketing Tagline: “Open arms welcome you to Halifax, Nova Scotia, a breath of fresh air on Canada's East Coast where vibrant LGBT culture is woven into every aspect of the city.”
  104. 104. Social Media & Web 2.0 Step 1: Scoop.it’s LGBT Canada and LGBT Destinations 8/2/2014 LGBT Social Media & Web 2.0 Marketing We started with Scoop.it, using this site’s social media curating and distribution tools to automatically post this in Facebook, Twitter, LinkedIn and Tumblr.
  105. 105. Social Media & Web 2.0 Step 1: Scoop.it’s LGBT Canada and LGBT Destinations 8/2/2014 LGBT Social Media & Web 2.0 Marketing Scoop.it’s incredible social media sharing capabilities.
  106. 106. Social Media & Web 2.0 Step 2: Posted this on the Travel Gay Canada website 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  107. 107. Social Media & Web 2.0 Step 3: Posted this on the GayMonde.com LGBT Travel website 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  108. 108. Social Media & Web 2.0 Step 4: Converted this editorial into an e-mail campaign 8/2/2014 LGBT Social Media & Web 2.0 Marketing Distributed to several thousand LGBT travel consumers in Canada
  109. 109. Social Media & Web 2.0 Step 5: Posted on Travel Gay Canada’s Facebook page 8/2/2014 LGBT Social Media & Web 2.0 Marketing Shared with several LGBT travel groups using “share” feature, reaching several thousand members; Advertised using “Boost Post” feature
  110. 110. Social Media & Web 2.0 Snapshot of Gay Travel Facebook group share 8/2/2014 LGBT Social Media & Web 2.0 Marketing Shared with several LGBT travel groups using “share” feature, reaching several thousand members; Advertised using “Boost Post” feature
  111. 111. Social Media & Web 2.0 Step 6: Posted on Travel Gay Canada’s LinkedIn Group 8/2/2014 LGBT Social Media & Web 2.0 Marketing Shared with several LGBT travel groups on LinkedIn, including Gay & Lesbian Travel Forum and Gay & Lesbian Tour Operators Group… reaching approx. 2,500 members
  112. 112. Social Media & Web 2.0 Snapshot of Gay & Lesbian Travel Forum share 8/2/2014 LGBT Social Media & Web 2.0 Marketing Shared with several LGBT travel groups on LinkedIn, including Gay & Lesbian Travel Forum and Gay & Lesbian Tour Operators Group… reaching approx. 2,500 members
  113. 113. Social Media & Web 2.0 Step 7: Posted on Google Plus 8/2/2014 LGBT Social Media & Web 2.0 Marketing Shared with Pink Banana Media’s LGBT Travel circle
  114. 114. Social Media & Web 2.0 Step 8: Posted on Twitter 8/2/2014 LGBT Social Media & Web 2.0 Marketing Posted on @TravelGayCanada and @GayMondeTravel monitoring reach of #RainbowHalifax
  115. 115. Social Media & Web 2.0 So what can we do for you? Reach the Gay & Lesbian Community Leverage the Power of Social Relationships 8/2/2014 LGBT Social Media & Web 2.0 Marketing
  116. 116. Social Media & Web 2.0 So what can we do for you? We can work with you on strategy and implementation to reach your target market in the LGBT community online, via: • Social Media Distribution • E-Mail & Banner Ad campaigns • Online editorial, photos and video Typical client price range is from $1,000 per month to $10,000 per month 8/2/2014 LGBT Social Media & Web 2.0 Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships!
  117. 117. Questions? Matthew Skallerud www.PinkBananaMedia.com Matt@PinkBananaMedia.com (323) 963-3653 Los Angeles | New York 8/2/2014 LGBT Social Media & Web 2.0 Marketing
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