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Brands: Get Over Yourself
 

Brands: Get Over Yourself

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Matt Singley speaking at WOMMA is San Francisco February 16, 2011

Matt Singley speaking at WOMMA is San Francisco February 16, 2011

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  • http://www.flickr.com/photos/twenty_questions/2233417054/sizes/o/Just because you aren’t paying attention doesn’t mean they aren’t talking about you.As proof that the social media conversations and “nudges” were working, many users didn’t just thank us but actually checked in to our hotels socially by using services like Foursquare to prove that they were there. The conversation below is between The Rio and “LinkedIn Queen”, a Twitter user with over 34,000 followers (very influential)
  • http://www.flickr.com/photos/spodzone/1094094755/sizes/o/Get over yourself. Customers are not clamoring to get to you, so you need to pay attention, response when they do, and reach out to them when they don’t.
  • http://www.flickr.com/photos/mrhayata/4992995555/sizes/o/People like to go with the crowd. Make the crowd a part of your story.Example of directing people to the mashable party at CES
  • Mashable: http://mashable.com/2011/02/15/lil-wayne-oreo/Quote:  Mazy Kazerooni, Lil Wayne’s digital manager, says that the idea was to show the star’s social media prowess. “I want people to think ‘Bieber, Gaga and Lil Wayne.’ The traffic we do is ridiculous and no one really knows,” Kazerooni says.Oreo:http://www.facebook.com/photo.php?fbid=10150104058844653&set=a.124804629652.101377.114998944652&theaterLil Wayne: http://www.facebook.com/LilWayne/posts/135207573211169Get over yourself. Customers are not clamoring to get to you, so you need to pay attention, response when they do, and reach out to them when they don’t.
  • http://www.flickr.com/photos/zomerstorm/3614713534/sizes/o/Grabbing the consumer’s attention is difficult. Every brand wants them. What can you do differently to get them?
  • http://www.flickr.com/photos/mindmob/3437816798/sizes/o/You need to stand out from your competition. What can you do that is different?
  • http://www.flickr.com/photos/itsaboyd/2515104306/sizes/o/
  • http://www.flickr.com/photos/carowallis1/4442137934/sizes/o/The ROI of social media will reveal itself when you choose to seek out your customers, then engage and delight them.

Brands: Get Over Yourself Brands: Get Over Yourself Presentation Transcript

  • Entertainment Social Media
    Turning Online Consumers Into Real-Life Customers
    Matt Singley | Corporate Director of Social Media
    @mattsingley
    WOMMA | Feb 2011
  • Brands: Get Over Yourselves
    If You Want To See Returns In Social Media You’re Going To Have To Work For It
    Matt Singley | Corporate Director of Social Media
    @mattsingley
    WOMMA | Feb 2011
  • Just because you aren’t paying attention doesn’t mean they aren’t talking about you.
  • Get over yourself.
    Customers are not clamoring to get to you, so you need to pay attention; respond when they do, and reach out tothemwhen they don’t.
  • People like to go with the crowd. Make the crowd a part of your story.
  • People will give their currency to celebrities, not brands, whether that is time, evangelism or just “liking” them.
  • Grabbing the consumer’s attention is difficult.
    Every brand wants them. Why should they listen to you?
  • You need to standoutfrom your competition. What can you do that is different?
  • Delight
    your
    customers
  • The ROI of social media will reveal itself when you put your customers’ needs ahead of your need to push out yet another marketingmessage
  • Thank You
    Matt Singley
    Corporate Director of Social Media
    @mattsingley
    msingley@caesars.com
    (Do you have a question or comment that you want answered quickly? Twitter please.)