Big Apple Vtm Social Media Optimization And Strategy

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July 28, 2009 presentation to Big Apple chapter of Ingram Micro VTN at the Tropicana in Atlantic City, NJ

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  • http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter/
  • Big stats: http://www.readwriteweb.com/archives/who_uses_social_networks_and_what_are_they_like_part_2.phpFacebook growthhttp://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/
  • Study:http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
  • http://namechk.com/
  • Alerts: http://www.google.com/alertsTechnorati: http://technorati.com/Google Blog Search: http://technorati.com/Craigslist: http://newyork.craigslist.org/cpg/
  • Big Apple Vtm Social Media Optimization And Strategy

    1. 1. Social Media Optimization and Strategy<br />Presented to the<br />Big Apple Chapter of Ingram Micro VTN<br />By <br />Matt Singley<br />http://mattsingley.com<br />
    2. 2. Who Am I?<br />Serial Entrepreneur<br />Former Ingram Micro VAR<br />Los Angeles based Social Media Strategist<br />Beach Bum<br />Currently working with Geodelic, Mashable, Life Without Limbs, FixMyLoveand Resume Bucket<br />2<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    3. 3. What Is Social Media?<br />n. Social Media [soh-shuhlmee-dee-uh]<br />Social media is online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity. <br />3<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    4. 4. Why Should I Care?<br />I’m too busy<br />I can’t make any money off of social networks<br />I wouldn’t even know where to start<br />That stuff is for kids<br />4<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    5. 5. The Money Issue<br />Twitter is not a silver bullet<br />Big businesses are reporting big revenue as a result of Social Networks<br />You probably won’t make money directly from Social Networks, but will make money because of Social Networks<br />5<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    6. 6. Who Is Online?<br />Facebook user: Married (40%) average income of $61k (Biggest growth in 35-54 year olds) <br />Twitter: Entrepreneurial , average income of $58k<br />LinkedIn: Professional, average income of $89k<br />6<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    7. 7. About Being Too Busy…<br />You can “work” your social networks in 10-30 minutes per day<br />Use tools to do the job for you<br />Likely a first touch point with potential customers<br />Can you afford not to find the time?<br />7<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    8. 8. Those That Engage, Earn<br />In a recent study of 100 top companies, those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.<br />8<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    9. 9. Social Media On A Dime<br />If you have limited time and resources (and who doesn’t?) focus on the “big three”<br />Blog<br />Facebook<br />Twitter<br />9<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    10. 10. So Where Do I Start?<br />Secure<br />Monitor<br />Create<br />Engage<br />10<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    11. 11. So Where Do I Start?<br />SECURE<br />Find what is available http://namechk.com/<br />Grab the big names! Twitter, Facebook, LinkedIn<br />Use an email alias to register (e.g. socialnetworks@mattsingley.com)<br />11<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    12. 12. So Where Do I Start?<br />MONITOR<br />Google Alerts<br />Technorati/Google Blog Search<br />Craigslist Feeds (e.g. “IT Help”)<br />Paid Services (Radian6)<br />12<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    13. 13. So Where Do I Start?<br />CREATE<br />Blog: 1-2 times per week<br />Facebook: 3-5 times per week<br />Twitter: 2-3 times per day (you can do it!)<br />13<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    14. 14. So Where Do I Start?<br />ENGAGE<br />Social Media is a two way conversation, not a podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty.<br />14<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    15. 15. Tools of the Trade<br />Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter<br />CoTweet(http://cotweet.com) Multi-author, schedule posts<br />Bit.ly (http://bit.ly) A URL shortener and tracker<br />Google Reader (http://google.com/reader) Aggregate your keyword searches<br />WordPress (http://wordpress.org) If you don’t have a blog, make one right away and keep it within your domain (YourCompany.com/blog)<br />15<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    16. 16. Tools of the Trade<br />CoTweet allows strategic responses and assigned tasks. Don’t let customers go unanswered! <br />16<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    17. 17. Mobile Tools of the Trade<br />iPhone: Twitterfon (easy to use, lightweight client) or Tweetdeck<br />Blackberry: Twitterberry (everything you need)<br />Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust<br />17<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    18. 18. Ethics<br />Disclosure, Disclosure, Disclosure!<br />Disclose who you are, who you work for and any other relevant affiliations from the first encounter.<br />Disclose any business/client relationship if communicating on behalf of a third party.<br />Comply with all laws and regulations …remember, the FTC is watching!<br />18<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    19. 19. The Bottom Line<br />Social Media is more than fun and games, it is relationship marketing.<br />Go to where your customers are, do not wait for them to come to you.<br />Don’t give up! Relationships take time, but they are worth it in the end.<br />TIME + TRANSPARENCY = TRUST<br />19<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    20. 20. The REAL Bottom Line<br />TIME + TRANSPARENCY = TRU$T<br />20<br />Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    21. 21. Contact Matt Singley<br />Twitter: http://twitter.com/mattsingley<br />Facebook: http://facebook.com/mattsingley<br />Blog: http://mattsingley.com/blog<br />Office: 323-774-1269<br />Email: matt@mattsingley.com<br />21<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />

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