Steps to do Effective SEO

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It is very necessary to have effective SEO for e-commerce or online marketing. It helps to keep profitable and well-organized businesses. This presentation gives you some simple steps that must be followed while optimizing your website.For more details call us at 1-800-353-8867 or Email us at info@mattsdavidson.com and Visit us at http://www.mattsdavidson.com/ .

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Steps to do Effective SEO

  1. 1. Tel. 1-800-353-8867, 1-914-220-6576 www.mattsdavidson.com Steps to do effective SEO
  2. 2. It is very necessary to have effective SEO for e-commerce or online marketing. It helps to keep profitable and well- organized businesses. This presentation gives you some simple steps that must be followed while optimizing your website.
  3. 3. Keyword Research • Identify keywords • Find the primary keyword and secondary keywords • Correct keywords will bring your website to the top • It will also bring the correct customer group to your business • Most popular Keyword tool is Google Keyword Tool
  4. 4. Competitor Knowledge • Should have knowledge of their competitors and their rank. • Understand your market niche • Understand your major competitors and their strong and weak points • Learn about their strategy and tactics. • Use backlink checking tools
  5. 5. Search Engine Friendly Website • Website should be design as SEO friendly. • Help to increase the site rank and the web traffic. • Conduct a search engine compatibility review before start your website development.
  6. 6. Content • Writing a high quality, engaging and unique piece of content • Can improve websites ranking in SERP • Update your contents of website’s activities or blog at regular interval
  7. 7. Link Building • Help search engines to index your web pages. • Help to distribute page ranks among sub pages • It displays many web pages on search results. • Help you to increase the page rank.
  8. 8. Search engine submission • Manually submit web pages to search engines or web directories • Some search engines may charge extra fees for manual submissions.
  9. 9. Sitemaps and robots.txt • Useful for both search engines as well as users • A sitemap helps visitors to keep eyes on all the website pages & links. • Robots.txt file should be used to protect privacy by blocking urls which should not be indexed in search engines
  10. 10. Web Analytics • Essential both in terms of auditing a website and assessing your SEO activity • Help you measure your results and prompt you in which direction to move. • Use tools like Google Analytics and Yahoo reporting tool.
  11. 11. Monitor the process continuously • Continuous monitoring and campaign management are necessary for a successful SEO strategy
  12. 12. Contact Us: Matts and Davidson Tel. 1-800-353-8867, 1-914-220-6576 www.mattsdavidson.com

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