The Art of the Pitch
Matt Scobel
My Background
Hand Shake Pitch
Stage Pitch
Coffee Pitch
Elevator Pitch
• What’s the problem?
• What does your solution look like?
• How big is the opportunity?
• What’s your revenue model?
• Wh...
PROBLEM
SOLUTION
OPPORTUNITY
MODEL
COMPETITION
STRATEGY
TEAM
TRACTION
NEED
RESULTS
SOMETHING IS
ALWAYS MISSING
What’s the problem?
What does your solution look like?
How big is the opportunity?
What’s your revenue model?
Who else is ...
S T A R T W I T H
WHY
WHY
HOW
WHAT
“PEOPLE DON’T CARE WHAT
YOU DO, THEY CARE WHY
YOU DO IT.”
SIMON SINEK
PROBLEM
SOLUTION
OPPORTUNITY
MODEL
COMPETITION
STRATEGY
TEAM
TRACTION
NEED
RESULTS
Why does any of this...
...even matter.
TWO VERSIONS OF MY
OWN STORY
VERSION #1
VERSION #2
WHY
PROBLEM
SOLUTION
OPPORTUNITY
MODEL
COMPETITION
STRATEGY
TEAM
TRACTION
NEED
RESULTS
Why
Founder personally saw the
effect of contaminated
drinking water on disease.
ProblemLack of access to clean
drinking water, and the
diseases it costs.
SolutionBuild sustainable,
community owned water
projects in places that
need them.
Opportunity
over 800 million people
on the planet who don't
have clean water.
Model
Cover operations with private
funding, allowing 100% of
donations to go direct to water
projects. Show the results w...
CompetitionLots of organizations trying to
help, but fall short three areas.
100% MODEL. PROVING IT. LOCAL
PARTNERS.
Strategy
Birthday Pledges
MyCharity Water
Show the World
TeamExperience in Africa.
Design.
Charity.
Technology.
A+ Advisory Team
Traction
9,015 water projects
20 countries
3 million people
NeedPrivate Funders for Operations.
Donations for Water Projects.
MyCharity Pledges.
Results
$20,000 = Clean Water Project
$1=$4-12 boost to local economy
Quick Tips
“Simple can be harder
than complex. Simplicity
is the ultimate
sophistication.”
Steve Jobs
“Pull the string, and it
will follow wherever you
wish. Push it, and it will
go nowhere at all.”
Dwight D. Eisenhower
“It is the loose ends with
which men hang
themselves.”
 Zelda Fitzgerald 
“Curiosity killed the cat,
but for a while I was a
suspect.”
Steven Wright
“My play was a complete
success. The audience
was a failure.”
Ashleigh Brilliant
“The key to success is
self-confidence. The key
to self-confidence is
preparation.”
Author Ashe
“Consultants have
credibility, because
they’re not stupid
enough to work at your
company.”
Scott Adams
The Art of the Pitch
Matt Scobel
@MattScobel or matt@dndy.co
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"The Art of the Pitch" by Matt Scobel

  1. 1. The Art of the Pitch Matt Scobel
  2. 2. My Background
  3. 3. Hand Shake Pitch Stage Pitch Coffee Pitch Elevator Pitch
  4. 4. • What’s the problem? • What does your solution look like? • How big is the opportunity? • What’s your revenue model? • Who else is trying to do this? • How will you bring this to market? • Who’s going to make this happen? • What have you done so far? • What do you need from us? • What will happen if we help?
  5. 5. PROBLEM SOLUTION OPPORTUNITY MODEL COMPETITION STRATEGY TEAM TRACTION NEED RESULTS
  6. 6. SOMETHING IS ALWAYS MISSING
  7. 7. What’s the problem? What does your solution look like? How big is the opportunity? What’s your revenue model? Who else is trying to do this? How will you bring this to market? Who’s going to make this happen? What have you done so far? What do you need from us? What will happen if we help?
  8. 8. S T A R T W I T H WHY
  9. 9. WHY HOW WHAT
  10. 10. “PEOPLE DON’T CARE WHAT YOU DO, THEY CARE WHY YOU DO IT.” SIMON SINEK
  11. 11. PROBLEM SOLUTION OPPORTUNITY MODEL COMPETITION STRATEGY TEAM TRACTION NEED RESULTS Why does any of this... ...even matter.
  12. 12. TWO VERSIONS OF MY OWN STORY
  13. 13. VERSION #1
  14. 14. VERSION #2
  15. 15. WHY PROBLEM SOLUTION OPPORTUNITY MODEL COMPETITION STRATEGY TEAM TRACTION NEED RESULTS
  16. 16. Why Founder personally saw the effect of contaminated drinking water on disease.
  17. 17. ProblemLack of access to clean drinking water, and the diseases it costs.
  18. 18. SolutionBuild sustainable, community owned water projects in places that need them.
  19. 19. Opportunity over 800 million people on the planet who don't have clean water.
  20. 20. Model Cover operations with private funding, allowing 100% of donations to go direct to water projects. Show the results with photos and GPS coordinates.
  21. 21. CompetitionLots of organizations trying to help, but fall short three areas. 100% MODEL. PROVING IT. LOCAL PARTNERS.
  22. 22. Strategy Birthday Pledges MyCharity Water Show the World
  23. 23. TeamExperience in Africa. Design. Charity. Technology. A+ Advisory Team
  24. 24. Traction 9,015 water projects 20 countries 3 million people
  25. 25. NeedPrivate Funders for Operations. Donations for Water Projects. MyCharity Pledges.
  26. 26. Results $20,000 = Clean Water Project $1=$4-12 boost to local economy
  27. 27. Quick Tips
  28. 28. “Simple can be harder than complex. Simplicity is the ultimate sophistication.” Steve Jobs
  29. 29. “Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all.” Dwight D. Eisenhower
  30. 30. “It is the loose ends with which men hang themselves.”  Zelda Fitzgerald 
  31. 31. “Curiosity killed the cat, but for a while I was a suspect.” Steven Wright
  32. 32. “My play was a complete success. The audience was a failure.” Ashleigh Brilliant
  33. 33. “The key to success is self-confidence. The key to self-confidence is preparation.” Author Ashe
  34. 34. “Consultants have credibility, because they’re not stupid enough to work at your company.” Scott Adams
  35. 35. The Art of the Pitch Matt Scobel @MattScobel or matt@dndy.co
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