Matts Ipa Excellence Diploma Final Assignment Advice 100310

IPA Excellence Diploma Some personal advice on final assignments from someone whose been there

Lesson One: Structure
Where you are now
Getting good grades
A few practical pointers
Any other questions

Where you are now

You’re on the home straight

A unique chance to take the spotlight awaits

This is a sprint finish

Getting good grades

Remember where the marks come from ORIGINALITY CLARITY REFERENCES APPLICATION

It’s less about what you’ve read than what you haven’t read An opportunity to suggest something new An invitation to disagree Tell the judges something they don’t already know

My starters for ten
Look outside the advertising bubble. What could we learn from..?
Research science (chaos theory, complexity theory, dynamic network analysis, evolutionary biology, particle physics, rigour, experimentation etc…)
Theatre (the masters of emotion and atmosphere, creativity, audiences etc…)
Stand up comedy/Jay Z/Jon la Joie/Banksy etc. etc. etc.
The future is complicated, how can we make it practical? Are the next breakthroughs in production and resources?
Dare to dream: What emergent technologies are out there that we could put to use and evolve? What game changing move would you make if you were China/Google/Duncan Bannatyne/Simon Cowell?
Pick a fight: What’s hope and what’s hype? Could taking a contrary view unlock some fresh ground?
Originality isn’t limited to topic - it’s a mindset for approaching the whole thing

The course reading should be your springboard to uncharted waters

Don’t worry if you don’t know exactly where you’re heading when you set off

Do pick a topic you’ll enjoy discovering

Make sure it’s big enough for 7,000 words

Application Ensure your originality stays grounded One big case study or lots of little ones – it’s up to you Ask yourself: What’s the point?

Look far & wide Original references are the best references Find the experts

Content is half the battle, structure the other Remember you’re telling a story A journey of 7,000 words needs signposts

Imagine how you’d feel if you had to read twenty 7,000 word essays

Then make it entertaining Make it clear

Re-edit Re-edit Re-edit Re-edit Re-edit Re-edit Re-edit Re-edit Re-edit Re-edit Re-edit

A few practical pointers

Book yourself some thinking space

Get help

Find a bastard

You get out what you put in

Matt Sadler Download my (President’s Prize winning:) paper at www.infomagination.co.uk

http://infomagination.typepad.com	393
http://feeds.feedburner.com	13
http://www.slideshare.net	2
http://translate.googleusercontent.com	1

Matts Ipa Excellence Diploma Final Assignment Advice 100310

by mattsadler on Mar 10, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 409

Statistics

Matts Ipa Excellence Diploma Final Assignment Advice 100310 — Presentation Transcript