Welcome to the Age of Infomagination 06.10.09
The future Information Imagination SUCCESS
What I’m going to talk about <ul><li>Data, data everywhere </li></ul><ul><li>New understanding </li></ul><ul><li>New conve...
Data, data, everywhere… 3254 Gray, R. (2008).  How Big Brother watches your every move.  The Sunday Telegraph.
Digital information created, captured, replicated worldwide Tenfold growth in five years
DATA IS CHANGING THE WORLD
Analysis breeds advantage
Most marketers aren’t waving but drowning <ul><li>75% suffer from information overload </li></ul><ul><li>Only 50% of their...
Clients need partners to surf the data wave
Comms networks must develop their technical skills
How are agencies feeling about the data revolution? Agree that reliance on data is increasing Agree that my employer is co...
What do you dislike about data? It’s boring It’s cold It limits creativity Sadler, M. (2008).  A two minute survey about d...
Old enemies? Vs
The future X
New understanding
“ There are only two sources of competitive advantage:  the ability to learn more about our customers faster than the comp...
Qual: insights & blind alleys  People don’t say what they mean or mean what they say
Digital eavesdropping Chairman steps down Publishes loss of £4bn
Beyond what people say, to what they do
New conversations
Quarterly mailings:  4m No. with identical vouchers:  2 Pieces of information/week:  5bn+ Taylor, J. (2005).  Space race. ...
MASS MARKETING
More personal, relevant & context sensitive
New tools
Personal information provision: quid pro quo IIPS, 2008 Base: 1, 011 UK adults
iTunes genius makes smart recommendations
Nike+ lets joggers challenge themselves & others
A host of mobile, location-based apps RIGHT MOVE ATM UK BIONIC EYE
New combinations: new uses
The opportunity: help people benefit from their data
Summary
DATA IS CHANGING THE WORLD
New partnerships & new capabilities needed
New understanding
New conversations
New tools
The future Information Imagination SUCCESS
Welcome to the Age of Infomagination www.infomagination.co.uk
Upcoming SlideShare
Loading in …5
×

Matt Sadler Infomagination Fs Forum 061009

940 views

Published on

A presentation by Matt Sadler, Senior Planner at Euro RSCG London, to the Financial Services Forum on the 6th of October 2009, as part of their Age of Infomagination workshop event.
Visit www.infomagination.co.uk for more info.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
940
On SlideShare
0
From Embeds
0
Number of Embeds
154
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Matt Sadler Infomagination Fs Forum 061009

  1. 1. Welcome to the Age of Infomagination 06.10.09
  2. 2. The future Information Imagination SUCCESS
  3. 3. What I’m going to talk about <ul><li>Data, data everywhere </li></ul><ul><li>New understanding </li></ul><ul><li>New conversations </li></ul><ul><li>New tools </li></ul>
  4. 4. Data, data, everywhere… 3254 Gray, R. (2008). How Big Brother watches your every move. The Sunday Telegraph.
  5. 5. Digital information created, captured, replicated worldwide Tenfold growth in five years
  6. 6. DATA IS CHANGING THE WORLD
  7. 7. Analysis breeds advantage
  8. 8. Most marketers aren’t waving but drowning <ul><li>75% suffer from information overload </li></ul><ul><li>Only 50% of their information is useful </li></ul><ul><li>Analysis paralysis </li></ul>IDC, Taming Information Chaos, 2007
  9. 9. Clients need partners to surf the data wave
  10. 10. Comms networks must develop their technical skills
  11. 11. How are agencies feeling about the data revolution? Agree that reliance on data is increasing Agree that my employer is committed to training staff to use it Sadler, M. (2008). A two minute survey about data, August 2008. Based on employees at communications agencies in London [n = 122]. Conducted via www.surveymonkey.com.
  12. 12. What do you dislike about data? It’s boring It’s cold It limits creativity Sadler, M. (2008). A two minute survey about data, August 2008. Based on employees at communications agencies in London [n = 122]. Conducted via www.surveymonkey.com.
  13. 13. Old enemies? Vs
  14. 14. The future X
  15. 15. New understanding
  16. 16. “ There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”
  17. 17. Qual: insights & blind alleys People don’t say what they mean or mean what they say
  18. 18. Digital eavesdropping Chairman steps down Publishes loss of £4bn
  19. 19. Beyond what people say, to what they do
  20. 20. New conversations
  21. 21. Quarterly mailings: 4m No. with identical vouchers: 2 Pieces of information/week: 5bn+ Taylor, J. (2005). Space race. John Wiley & Sons Ltd, Chichester Hayward, M. (2006). How to be a customer champion: turning insight into action. Market leader, issue 34. .
  22. 22. MASS MARKETING
  23. 23. More personal, relevant & context sensitive
  24. 24. New tools
  25. 25. Personal information provision: quid pro quo IIPS, 2008 Base: 1, 011 UK adults
  26. 26. iTunes genius makes smart recommendations
  27. 27. Nike+ lets joggers challenge themselves & others
  28. 28. A host of mobile, location-based apps RIGHT MOVE ATM UK BIONIC EYE
  29. 29. New combinations: new uses
  30. 30. The opportunity: help people benefit from their data
  31. 31. Summary
  32. 32. DATA IS CHANGING THE WORLD
  33. 33. New partnerships & new capabilities needed
  34. 34. New understanding
  35. 35. New conversations
  36. 36. New tools
  37. 37. The future Information Imagination SUCCESS
  38. 38. Welcome to the Age of Infomagination www.infomagination.co.uk

×