DECIDING BETWEEN TABLET FORMATS:PUBLISHING TO EPUB OR APPS
Agenda•   Brief outline of roundpeg ( < 1 minute )•   My background/contact info•   Decision tree for ePub v. app•   Optio...
roundpeg company focusCompany Focus*                            eBook production• Web and Mobile Web                      ...
My focus• Tech Comm  – FM, RH, Captivate  – Single Sourcing  – Multi Channel Publishing• Social Media• Print• eLearning
Contact info(QR codes on next slide)•   matt@roundpeg.com•   www.slideshare.net/mattrsullivan•   http://mattrsullivan.com•...
Mobile contact info  Matt’s meCard       714 585-2335
eBook format -things to consider•   “Novel” vs. traditional glossy magazine•   Cost vs. Time•   Content vs. Style•   Free ...
Cost vs. TimeePub                           apps• Available and inexpensive    • Less software options  through many chann...
Content vs. StyleePub                         app• Solid display of content   • Glossy, interactive• Formatting mainly    ...
Free vs. Paid• Each allow monetization or free delivery• Cost and format are project goal dependent• Need to analyze poten...
Static Content vs.Updated and Serialized ContentePub                           app• Generally static, though     • Good fo...
“Novel” vs.traditional glossy magazineePub                           app• Suited for focused, linear   • Suited for online...
Example 1: Substance over style…Documentation for a laser printer•   Text is more important that style points•   Static co...
Example 2: Style sells contentData sheets for RE investment fund• Presentation differentiates product, captures  attention...
Sampler of Options foreBook ProductionePub                            appsJust about any authoring tool   • Adobe DPSsuch ...
Today’s examples created withInDesign• ePub, Kindle, iPad, Android tablet content  can be created with almost anything• In...
Getting started with folios• Update Adobe AIR• Download Folio Producer tools  – http://www.adobe.com/support/downloads/det...
Create custom emailper folio (project)• fmauth.dps@mattrsullivan.com• fmtemplates.dps@mattrsullivan.com
Tips on deciding between ePub and mobile app delivery of content
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Tips on deciding between ePub and mobile app delivery of content

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Deciding between ePub and mobile app delivery? This presentation discusses options, and gives you a decision tree to get you going in the right direction.

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  • mattrsullivan is my social media id
  • Do demo of qr code creation for 7145852335
  • Tips on deciding between ePub and mobile app delivery of content

    1. 1. DECIDING BETWEEN TABLET FORMATS:PUBLISHING TO EPUB OR APPS
    2. 2. Agenda• Brief outline of roundpeg ( < 1 minute )• My background/contact info• Decision tree for ePub v. app• Options for eBook production – ePub – app• My motivations, decisions for eBooks• Example using InDesign
    3. 3. roundpeg company focusCompany Focus* eBook production• Web and Mobile Web • Training, Dev and Services sites and applications using• eLearning dev and – Adobe InDesign implementation – Adobe Digital Publishing Suite – Adobe FrameMaker• Technical communication – Adobe RoboHelp including eBook – Calibre production – Amazon Marketplace – Apple Bookstore and App Store*Supporting these 3 requires all the “usual” Adobe products
    4. 4. My focus• Tech Comm – FM, RH, Captivate – Single Sourcing – Multi Channel Publishing• Social Media• Print• eLearning
    5. 5. Contact info(QR codes on next slide)• matt@roundpeg.com• www.slideshare.net/mattrsullivan• http://mattrsullivan.com• twitter.com/mattrsullivan• www.linkedin.com/mattrsullivan• Search on “mattrsullivan”
    6. 6. Mobile contact info Matt’s meCard 714 585-2335
    7. 7. eBook format -things to consider• “Novel” vs. traditional glossy magazine• Cost vs. Time• Content vs. Style• Free vs. Paid• Updated and Serialized vs. Static
    8. 8. Cost vs. TimeePub apps• Available and inexpensive • Less software options through many channels • More intense training and• Rapid dev time and update setup time • Exponentially more hoops• Monetary barriers to entry to jump through for dev are low. More like a co-op and delivery or consignment in terms of • Best handled as an sales and revenue independent profit center
    9. 9. Content vs. StyleePub app• Solid display of content • Glossy, interactive• Formatting mainly • Allows rich media controlled by end user experience • Allows for ads, in-app purchases
    10. 10. Free vs. Paid• Each allow monetization or free delivery• Cost and format are project goal dependent• Need to analyze potential market and benefit of saturation vs. direct revenue
    11. 11. Static Content vs.Updated and Serialized ContentePub app• Generally static, though • Good for Newsstand updates are possible, even – Subscriptions and ongoing for existing sales revenue are a typical goal
    12. 12. “Novel” vs.traditional glossy magazineePub app• Suited for focused, linear • Suited for online text longer than magazine magazines with ads, many or newspaper areticles independent articles or topics
    13. 13. Example 1: Substance over style…Documentation for a laser printer• Text is more important that style points• Static content, rarely updated• Provided free of charge• Advertising and multimedia not appropriate
    14. 14. Example 2: Style sells contentData sheets for RE investment fund• Presentation differentiates product, captures attention, promotes sale• Sophistication underscores effort and quality of information• Multimedia allows rich interactive experience
    15. 15. Sampler of Options foreBook ProductionePub appsJust about any authoring tool • Adobe DPSsuch as: – Subscription ($450/month• Word – Single Edition (~$450/item)• FrameMaker • Apple Developer Toolkit – ~$100/year• RoboHelp – Requires dev experience and dev software
    16. 16. Today’s examples created withInDesign• ePub, Kindle, iPad, Android tablet content can be created with almost anything• InDesign allows easy differentiation of content with the same authoring tool
    17. 17. Getting started with folios• Update Adobe AIR• Download Folio Producer tools – http://www.adobe.com/support/downloads/det ail.jsp?ftpID=5134• Download Folio Builder Panel
    18. 18. Create custom emailper folio (project)• fmauth.dps@mattrsullivan.com• fmtemplates.dps@mattrsullivan.com
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