Getting the Word Out<br />How to Implement Your Online Branding Strategy<br />Matt Sullivan<br />director of training<br /...
Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accoun...
Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accoun...
Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accoun...
Facebook<br />Age of US Facebook Users as of 9/23/2010<br />25-34	22.6%<br />35-44	15.6<br />45-54	11.3<br />55-64	  6.5<b...
Twitter/FacebookAwareness<br />
Twitter/Facebook Usage<br />
Easy way to drive traffic to more robust content<br />RT’s are an easy way to pass along links and short info<br />RT’s fr...
Audience determines appropriate level of personal sharing<br />Twitter: Strategy<br />
@mattrsullivantwitter.com/mattrsullivan<br />@roundpeginctwitter.com/roundpeginc<br />Twitter<br />
Personal vs. Brand<br />
Tweet, RT, schedule RT’s<br />Hootsuite.com<br />Tweetdeck.com<br />socialoomph.com<br />Read & post to multiple SM accoun...
Follow those that follow peers<br />Use services to find peers/clients<br />http://www.blastfollow.com/<br />ID spammers/u...
Perception of professionalism<br />Groups!<br />Why LinkedIn?<br />
Be selective about your personal network<br />Create good landing page for company and personal space<br />Update via Aggr...
Personal Profile<br />www.linkedin.com/in/mattrsullivan<br />roundpeginc. Profile<br />www.linkedin.com/companies/36582<br...
Promote blog entries, events, newsworthy bits to LinkedIn Groups<br />Comment within Group conversations<br />Participate ...
Because 138,660,280 Americans might be wrong, but I’m not going to be the one to tell them!<br />Why Facebook?<br />
It is ranked the number 2 site in the US<br />The largest group by size and percentage is Females 18-25<br />The largest a...
www.facebook.com/mattrsullivan<br />www.facebook.com/roundpeginc<br />Facebook<br />
Create Fan Pages for business<br />Show twitter feed<br />Show blog entries<br />Consider FBML to add interactivity<br />C...
blogs.roundpeg.com<br />Serves as the collection point for varied content<br />Webinar registration/viewing<br />Small-sca...
TwitterTools<br />Shows twitter feed<br />Allows autotweet of new content<br />Tweetmeme<br />Allows RT from blog post<br ...
Be relevant<br />Use social media to establish cred<br />Share tips<br />Announce successes<br />Discuss/solve problems<br...
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Getting the word out: How to implement your online branding strategy

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  • Good afternoon everyone!(brief intro overview of contact info)How to implement your online branding strategy…Obviously the title we’ve used here is more content than we can cover in 75 minutes. My intent is to cover some of the techniques I’ve adopted and developed that have helped me and roundpeg get on the MindTouch list of Top 25 MIB.I’d like to thank Jack Molisani for including me in the program along with so many of the other MIB’s in this list,At 21 or so I’m not quite as high as most of the others, but we do have most of the top folks on that list here, including #1, RJ Jacquez from Adobe giving the closing keynote address prior to my presentation on adding power to social media using Adobe software(shameless plugs, check!)
  • At roundpeg we focus on 4 social platforms. They’re all household names, and we’ve found ways to manage each from central aggregators, as well as distribute content responsibilities across the organization.We’ve also linked them so that at some level each feed into the othersBy doing that we hope to reduce the effort needed in each individual platform, as well as increasing our reach and # of eyeballs on each piece of contentI always laugh when I see graphics like this… thinking if I had a dollar from every sm account out there, when all I’d need is just a dollar for everytime we look at a graphic like this…(actually I’m willing to settle for just a dollar for every similar graphic in a preso at this conference!)Here’s the problem with these graphics: every time I come across them, what I really see: (next slide)
  • Is This…With so many options, everyone seems merely to be talking over each other (pause)Unfortunately, even this graphic is “kind”Decision-makers, whether it’s you or your boss, generally see this: ( Next slide)
  • An intersectionof ADHD/Narcissism/Stalking , with Twitter in the center of the frayFortunately, that perception is changing
  • Checkfacebook.comHere’s why we need to be pushing our message into these platformsWhile it’s true that31.3% are aged 18-24, the perception is that college kids are driving the facebook market. what’s interesting here is that 65% of FB users are in the 25-64 age range/ therefore, they’re basically part of the working force.
  • As far as awareness goes, twitter is coming on strong. They’ve recently pulled even with facebook in terms of brand recognition
  • Though they clearly have a ways to go as far as usage.
  • Show aggregators to audienceTwitter, FB, LIHashtags , filters/searches, listsHashtags allow people to search for my content, even if they don’t follow me or even know who I amBlastfollow.com
  • LinkedIn = Online Resume and professional profileThe social aspect of Groups is hugeContent Wrangler (Scott Abel)
  • Show blog and tweets on company page
  • Blogs give a nimble method of organizing content (content management system)
  • Getting the word out: How to implement your online branding strategy

    1. 1. Getting the Word Out<br />How to Implement Your Online Branding Strategy<br />Matt Sullivan<br />director of training<br />roundpeg inc.<br />matt@roundpeg.com<br />mattrsullivan<br />714 960-6840<br />
    2. 2. Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accounts<br />
    3. 3. Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accounts<br />
    4. 4. Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accounts<br />
    5. 5. Facebook<br />Age of US Facebook Users as of 9/23/2010<br />25-34 22.6%<br />35-44 15.6<br />45-54 11.3<br />55-64 6.5<br />Total: 65%<br />
    6. 6. Twitter/FacebookAwareness<br />
    7. 7. Twitter/Facebook Usage<br />
    8. 8. Easy way to drive traffic to more robust content<br />RT’s are an easy way to pass along links and short info<br />RT’s from others tend to result in more followers for you<br />Why Twitter?<br />
    9. 9. Audience determines appropriate level of personal sharing<br />Twitter: Strategy<br />
    10. 10. @mattrsullivantwitter.com/mattrsullivan<br />@roundpeginctwitter.com/roundpeginc<br />Twitter<br />
    11. 11. Personal vs. Brand<br />
    12. 12. Tweet, RT, schedule RT’s<br />Hootsuite.com<br />Tweetdeck.com<br />socialoomph.com<br />Read & post to multiple SM accounts<br />Twitter<br />Facebook<br />LinkedIn<br />Use an Aggregator<br />
    13. 13. Follow those that follow peers<br />Use services to find peers/clients<br />http://www.blastfollow.com/<br />ID spammers/unfollowers<br />friendorfollow.com<br />tweepi.com<br />tweetchat.com<br />New contacts/clean house<br />
    14. 14. Perception of professionalism<br />Groups!<br />Why LinkedIn?<br />
    15. 15. Be selective about your personal network<br />Create good landing page for company and personal space<br />Update via Aggregator<br />Display tweets and blog content on LinkedIn pages<br />LinkedIn: Strategy<br />
    16. 16. Personal Profile<br />www.linkedin.com/in/mattrsullivan<br />roundpeginc. Profile<br />www.linkedin.com/companies/36582<br />LinkedIn Accounts<br />
    17. 17. Promote blog entries, events, newsworthy bits to LinkedIn Groups<br />Comment within Group conversations<br />Participate in Groups<br />
    18. 18. Because 138,660,280 Americans might be wrong, but I’m not going to be the one to tell them!<br />Why Facebook?<br />
    19. 19. It is ranked the number 2 site in the US<br />The largest group by size and percentage is Females 18-25<br />The largest age group including males and females is the 18-34 year olds at 42%<br />Smallest is 55-65 year olds (but the latest research shows that it is the fastest growing group)<br />The 13-17 year olds are the second smallest group  but keep in mind that still represents nearly 6 million females in its mix and 4.6 million males<br />Facebook is the number 3 site visited by the those 65+ (Source: Nielsen Blog, 2010 Media Industry Fact Sheet)<br />Average Age on Facebook is 38<br />61% of  Facebooks users are aged 35 or older<br />30% earn $60 – 100k and 32% earn over $100,000<br />Facebook Stats<br />
    20. 20. www.facebook.com/mattrsullivan<br />www.facebook.com/roundpeginc<br />Facebook<br />
    21. 21. Create Fan Pages for business<br />Show twitter feed<br />Show blog entries<br />Consider FBML to add interactivity<br />Create Like button on blog<br />Simple Facebook Like (Wordpress.org)<br />FBSS 2010<br />www.socialmediaexaminer.com/fbsummit10<br />Facebook: Strategy<br />
    22. 22. blogs.roundpeg.com<br />Serves as the collection point for varied content<br />Webinar registration/viewing<br />Small-scale consulting <br />Tech tips<br />Newsletter articles<br />Blog<br />
    23. 23. TwitterTools<br />Shows twitter feed<br />Allows autotweet of new content<br />Tweetmeme<br />Allows RT from blog post<br />Google sitemaps<br />SexyBookmarks<br />Creates slick SM sharing links on each page<br />Yet Another Related Posts<br />Generates lists based on category and keywords<br />Blog: Strategy<br />
    24. 24. Be relevant<br />Use social media to establish cred<br />Share tips<br />Announce successes<br />Discuss/solve problems<br />Be generous<br />Share success of others<br />Recirculate/”Like” good content<br />Comment on others’ blogs<br />Link share when appropriate<br />Universal Tips<br />
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