Qr codes and workplace learning astd oct 2011
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Qr codes and workplace learning astd oct 2011

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QR codes show up everywhere! See how you can incorporate them into your workplace to easily

QR codes show up everywhere! See how you can incorporate them into your workplace to easily

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  • Need to open:Hardlink wikipedia page http://en.wikipedia.org/wiki/Hardlink_(homonymy)Barcode reader on phonePlease use #qrcodes if tweetingFollow @mattrsullivan or search #qrcodes for scheduled tweets during presoThanks for being here..A few details..#qrcodes for tweets
  • Scan for google search of phone barcode readers. Because it’s a search, you’ll get up-to-date info.Stall to allow users to install programs
  • Promote interaction with companyGive benefit for using QR CodeAvoid QR Codes that allow
  • Don’t waste their time and effort

Qr codes and workplace learning astd oct 2011 Qr codes and workplace learning astd oct 2011 Presentation Transcript

  • Using QR codes to deliverinformation in the workplaceMatt SullivanDirector of Trainingmatt@roundpeg.comSlides will contain QR Codes to linked content
  • Agenda• Define/Explain QR Codes• Examples of QR reader apps• Set guidelines on presentation, relevance, and destination• Show examples of usage at roundpeg
  • QR Reader applications• Android • iOS
  • Contact info • matt@roundpeg.com • mattrsullivan is social media id – Twitter, LinkedIn, Facebook, Slideshare, Adobe forums, Google+, etc. • http://www.slideshare.net/mattrsullivantwitter.com/mattrsullivan Matts me Card Matts vCard
  • QR Codes Defined• Quick Response Codes• Allows hardlinking or object hyperlinking.• http://en.wikipedia.org/wiki/Hardlink_(homonymy)• Developed in 1994 by Denso Wave for tracking vehicles in manufacturing
  • Guiding principle• How can I reward my customer/prospect for scanning my code?• http://www.burnsmarketing.com/top-10- usage-guidelines-for-qr-codes/ – October 12, 2011, by Tracy Earles
  • QR codes should support your business goals• Define success for the barcode
  • Appropriate use of technology• Don’t promote scanning while driving• Link to mobile content
  • Does your target audience have asmartphone?• Age-appropriate• Can they use their phone in the environment where they find the code
  • Reward them for scanning• Customer should not regret taking out their cell phone and retrieving content
  • Make the reward unique• Coupons
  • Provide auxilliary methods of reachinginformation• Give benefit for scanning• QR code should promote interaction, not replace it
  • QR codes make print more valuable
  • Fewer characters are easier to scan• Shorten url’s (using bit.ly or other services) to reduce characters needed for scan• Include only most important details
  • Print the short URL next to the QR code• This gives the user the choice of – Typing the URL into a browser – photographing the URL for later reference – scanning the code directly
  • roundpeg Examples
  • Front door• Codes for contacting key staff – Receiving: Phone number and QR code for Melissa Phillips – Training: Phone number and QR code for Matt Sullivan
  • Training room• Instructor vCard• Twitter – @roundpeginc – @mattrsullivan• Facebook• Link to Instructor guidelines• Link to network login info
  • Break room/supply room• Quick reference for coffee machine• Ordering info for t-disks• Ordering info for toner, paper, common supplies