When first discussing the Social Enterprise there is a great deal of confusion of exactly what I mean. This slide is taken from one of my decks that attempts to clarify that. This particular one was meant to demonstrate how large and inclusive an impact social has on the truly integrated Social Enterprise and to explain how it is differentiated from SCRM. Most efforts to date in organizations tend to center around just one or two of the various silos (Marketing and Customer Service for example) and the activities take place in isolation from one another. Social CRM then attempts to integrate the various customer touch points into a single dataset of leverageable information. The Social Enterprise collects *all* of the “social impact zones” under a single strategic framework and toolset, which extends far beyond SCRM and the multitude of silos.*This slide does not, and is not intended to represent all possible variants in each container, additionally there are extensive workflows and groupings interconnecting the social impact zones that at times merge silo functions into new arrangements that did not exist before (a simple common example might be the merging of various social Customer Service functions under the auspices of Marketing).
Social Enterprise Context
Social Enterprise Context<br />@techguerilla<br />