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Millennial Que?

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A guide on reaching Hispanic millennials in post-ethnic America

A guide on reaching Hispanic millennials in post-ethnic America

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Millennial Que? Presentation Transcript

  • 1. MILLENNIAL que ? a GUIDE on REACHING HISPANIC MILLENNIALS ONLINE in POST-ETHNIC AMERICA
  • 2. WHAT’S a MINORITY?
    • 44
    • PERCENTAGE who BELONG to SOME ETHNIC GROUP other than NON-HISPANIC WHITE
  • 3.  
  • 4.  
  • 5. ENGLISH or SPANISH?
    • the SPRINKLE THEORY
  • 6. the ENGAGEMENT FACTOR advertising memory experiential engagement
  • 7. the HACKER GENERATION
  • 8. COCA-COLA
  • 9. TOM’S SHOES
  • 10. SOUTHWEST AIRLINES
  • 11. GRACIAS
    • [email_address]
    • @mattreyes
    • Sources:
    • http://www.newgeography.com/content/00135-hispanics-drive-increasing-diversity-among-millennials
    • http://rushkoff.com/