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Millennial Que?
 

Millennial Que?

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A guide on reaching Hispanic millennials in post-ethnic America

A guide on reaching Hispanic millennials in post-ethnic America

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    Millennial Que? Millennial Que? Presentation Transcript

    • MILLENNIAL que ? a GUIDE on REACHING HISPANIC MILLENNIALS ONLINE in POST-ETHNIC AMERICA
    • WHAT’S a MINORITY?
      • 44
      • PERCENTAGE who BELONG to SOME ETHNIC GROUP other than NON-HISPANIC WHITE
    •  
    •  
    • ENGLISH or SPANISH?
      • the SPRINKLE THEORY
    • the ENGAGEMENT FACTOR advertising memory experiential engagement
    • the HACKER GENERATION
    • COCA-COLA
    • TOM’S SHOES
    • SOUTHWEST AIRLINES
    • GRACIAS
      • [email_address]
      • @mattreyes
      • Sources:
      • http://www.newgeography.com/content/00135-hispanics-drive-increasing-diversity-among-millennials
      • http://rushkoff.com/