Millennial Que?

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A guide on reaching Hispanic millennials in post-ethnic America

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Millennial Que?

  1. 1. MILLENNIAL que ? a GUIDE on REACHING HISPANIC MILLENNIALS ONLINE in POST-ETHNIC AMERICA
  2. 2. WHAT’S a MINORITY? <ul><li>44 </li></ul><ul><li>PERCENTAGE who BELONG to SOME ETHNIC GROUP other than NON-HISPANIC WHITE </li></ul>
  3. 5. ENGLISH or SPANISH? <ul><li>the SPRINKLE THEORY </li></ul>
  4. 6. the ENGAGEMENT FACTOR advertising memory experiential engagement
  5. 7. the HACKER GENERATION
  6. 8. COCA-COLA
  7. 9. TOM’S SHOES
  8. 10. SOUTHWEST AIRLINES
  9. 11. GRACIAS <ul><li>[email_address] </li></ul><ul><li>@mattreyes </li></ul><ul><li>Sources: </li></ul><ul><li>http://www.newgeography.com/content/00135-hispanics-drive-increasing-diversity-among-millennials </li></ul><ul><li>http://rushkoff.com/ </li></ul>

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