Nmdl wendy's campaign
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New Media Driver's License Wendy's Digital Marketing Campaign

New Media Driver's License Wendy's Digital Marketing Campaign

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Nmdl wendy's campaign Presentation Transcript

  • 1. Target Audience • Busy Middle Class Families • Blue-collar workforce • Healthy Lifestyle Individuals
  • 2. Campaign • “EAT LUNCH WITH WENDY CAMPAIGN” • TWITTER AND FACEBOOK ADVERTISING FOR HEALTHY LUNCHES • SEARCH ENGINE OPTIMIZATION GOALS
  • 3. BIG IDEA The BIG idea is to start a digital campaign about having lunch with actress who plays “Wendy” in the commercials. -Wendy decides to eat healthy and you should too -There is already a popular following for Morgan Smith Goodwin (the Wendy’s girl) -The advertisement will be centered around the idea that eating lunch with Wendy is not only healthy, but it’s fun too
  • 4. Digital Marketing and Advertising Twitter And Facebook Blog Advertising about the “Eat lunch with Wendy” campaign Promote on healthy eating blogs Every-day posts/tweets about healthy lunches at Wendy’s Inbound Marketing Have consumer lead discussions on personal blog Consistently provide good content
  • 5. SEO and Advertising Budget GOOGLE ADWORDS • Keywords • “Healthy lunch” • “Lunch” • “Fast Food” • “Healthy Fast Food” • “Low-Calorie Lunch” ADVERTISING BUDGET • Pay-Per-Click • $75,000/month • $2.00 per click • Advertising on blogs • $25,000/month
  • 6. Key Performance Indicators #1 • Social Media Penetration • Number of “shares” • Increase in traffic to Wendy’s.com #2 • Digital awareness and market share increase during lunch hours
  • 7. MOBILE STRATEGY An App that keeps track of your intake of fast food and how Wendy’s by comparison is healthier.
  • 8. SPOKESPEOPLE Morgan Smith Goodwin Wendy Williams Wendy Liebman
  • 9. SUMMARY Eating with Wendy Campaign Digital Marketing on social media sites such as Facebook/Twitter Integrated SEO and Mobile Advertising into campaign Spokespeople