Nmdl wendy's campaign

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New Media Driver's License Wendy's Digital Marketing Campaign

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Nmdl wendy's campaign

  1. 1. Target Audience • Busy Middle Class Families • Blue-collar workforce • Healthy Lifestyle Individuals
  2. 2. Campaign • “EAT LUNCH WITH WENDY CAMPAIGN” • TWITTER AND FACEBOOK ADVERTISING FOR HEALTHY LUNCHES • SEARCH ENGINE OPTIMIZATION GOALS
  3. 3. BIG IDEA The BIG idea is to start a digital campaign about having lunch with actress who plays “Wendy” in the commercials. -Wendy decides to eat healthy and you should too -There is already a popular following for Morgan Smith Goodwin (the Wendy’s girl) -The advertisement will be centered around the idea that eating lunch with Wendy is not only healthy, but it’s fun too
  4. 4. Digital Marketing and Advertising Twitter And Facebook Blog Advertising about the “Eat lunch with Wendy” campaign Promote on healthy eating blogs Every-day posts/tweets about healthy lunches at Wendy’s Inbound Marketing Have consumer lead discussions on personal blog Consistently provide good content
  5. 5. SEO and Advertising Budget GOOGLE ADWORDS • Keywords • “Healthy lunch” • “Lunch” • “Fast Food” • “Healthy Fast Food” • “Low-Calorie Lunch” ADVERTISING BUDGET • Pay-Per-Click • $75,000/month • $2.00 per click • Advertising on blogs • $25,000/month
  6. 6. Key Performance Indicators #1 • Social Media Penetration • Number of “shares” • Increase in traffic to Wendy’s.com #2 • Digital awareness and market share increase during lunch hours
  7. 7. MOBILE STRATEGY An App that keeps track of your intake of fast food and how Wendy’s by comparison is healthier.
  8. 8. SPOKESPEOPLE Morgan Smith Goodwin Wendy Williams Wendy Liebman
  9. 9. SUMMARY Eating with Wendy Campaign Digital Marketing on social media sites such as Facebook/Twitter Integrated SEO and Mobile Advertising into campaign Spokespeople

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