Research in Motion & China Mobile

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Final Sales Project for Darrell Gunter and John Hammond’s "Sales and Sales Management" course (Fall 2009 @ Seton Hall University)

Final Sales Project for Darrell Gunter and John Hammond’s "Sales and Sales Management" course (Fall 2009 @ Seton Hall University)

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  • 1. Research in Motion & China Mobile By: Matthew Pana
  • 2. Agenda I. China Mobile II. Research in Motion III. BlackBerry IV. Opportunities & Solutions V. Options
  • 3. China Mobile – Overview • China’s major wireless operator • Established in 1997 • Constant growth and acquisitions • Awards • Geographic concentration • Increase in 3G technology
  • 4. China Mobile – Business • 31 provinces and Hong Kong • Calling features ▫ Local ▫ Long distance ▫ International ▫ Interprovince and international roaming • Two forms of business ▫ Voice ▫ Value-added
  • 5. Research in Motion – Overview • Founded in 1984 – Ontario, Canada • 1988 - first wireless data technology developer • 1999 – Released Blackberry • 2005 – Partnerships • September 2008 – BlackBerry Pearl Flip 8220. • November 2008 – Blackberry Storm
  • 6. Blackberry Storm Video Demonstration
  • 7. Blackberry Storm • Positioning – professional business tool • Features ▫ Email accounts ▫ Mobile phone ▫ Personal information manager (PIM) ▫ Web-browsing ▫ Multimedia and Applications • Networks • Subscribers
  • 8. Opportunities & Solutions OPPORTUNITIES • Geographic concentration • Increase in 3G technology SOLUTIONS • 3G Experience ▫ Europe, India, Australia and New Zealand • Popular Brand Image – Smartphone Trend • Comprehensive Features ▫ Wireless emails and communications ▫ International roaming ▫ Real-time online access
  • 9. Options • Trial Run ▫ China Mobile Exclusive Partners ▫ China Mobile Exclusive Users • Further Questions