Research in Motion & China Mobile

691 views

Published on

Final Sales Project for Darrell Gunter and John Hammond’s "Sales and Sales Management" course (Fall 2009 @ Seton Hall University)

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
691
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Research in Motion & China Mobile

  1. 1. Research in Motion & China Mobile By: Matthew Pana
  2. 2. Agenda I. China Mobile II. Research in Motion III. BlackBerry IV. Opportunities & Solutions V. Options
  3. 3. China Mobile – Overview • China’s major wireless operator • Established in 1997 • Constant growth and acquisitions • Awards • Geographic concentration • Increase in 3G technology
  4. 4. China Mobile – Business • 31 provinces and Hong Kong • Calling features ▫ Local ▫ Long distance ▫ International ▫ Interprovince and international roaming • Two forms of business ▫ Voice ▫ Value-added
  5. 5. Research in Motion – Overview • Founded in 1984 – Ontario, Canada • 1988 - first wireless data technology developer • 1999 – Released Blackberry • 2005 – Partnerships • September 2008 – BlackBerry Pearl Flip 8220. • November 2008 – Blackberry Storm
  6. 6. Blackberry Storm Video Demonstration
  7. 7. Blackberry Storm • Positioning – professional business tool • Features ▫ Email accounts ▫ Mobile phone ▫ Personal information manager (PIM) ▫ Web-browsing ▫ Multimedia and Applications • Networks • Subscribers
  8. 8. Opportunities & Solutions OPPORTUNITIES • Geographic concentration • Increase in 3G technology SOLUTIONS • 3G Experience ▫ Europe, India, Australia and New Zealand • Popular Brand Image – Smartphone Trend • Comprehensive Features ▫ Wireless emails and communications ▫ International roaming ▫ Real-time online access
  9. 9. Options • Trial Run ▫ China Mobile Exclusive Partners ▫ China Mobile Exclusive Users • Further Questions

×