Social Media Marketing (in 10 Minutes) “ Build Your Footprint … Attract New Business” Matthew O’Brien Mint Social @blogste...
Who is this Guy Presenting? <ul><li>Avid risk-taker  </li></ul><ul><li>20 years in digital media </li></ul><ul><li>12 Year...
What is Social Media? Mint Social – Content Marketing
Social Media in Action –  The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who...
Web Search Trends “ Where we spend our time online” Mint Social Matt O’Brien
Deep Thoughts… Mint Social – Content Marketing
Deep Thoughts… Mint Social Matt O’Brien
Deep Thoughts… Mint Social – Content Marketing
Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networ...
The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document Social Med...
Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier  Effect for Law Firms A...
Online Publishing Hub Micro- Blogging Videos, Audio,  Photo Social Networks RSS Aggregation Tools 100 - 300X Multiplier Ef...
Social Media in 10 Minutes <ul><li>Aggregation Tools </li></ul><ul><li>- HootSuite (TweetDeck) </li></ul><ul><li>- Postero...
<ul><li>Matt O’Brien – Mint Social </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address]   </li></ul><ul><li>@ ...
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Mint Social - Matt O'Brien Social Media Footprint

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Building Your Social Media Footprint – Online Marketing Strategy (Part 1) by Matt O'Brien of Mint Social

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Mint Social - Matt O'Brien Social Media Footprint

  1. 1. Social Media Marketing (in 10 Minutes) “ Build Your Footprint … Attract New Business” Matthew O’Brien Mint Social @blogster
  2. 2. Who is this Guy Presenting? <ul><li>Avid risk-taker </li></ul><ul><li>20 years in digital media </li></ul><ul><li>12 Years Internet Marketing </li></ul><ul><li>Fortune 500 to start ups </li></ul><ul><li>Seminar/Webinar Enthusiast </li></ul><ul><li>Volunteer </li></ul>Mint Social Matt O’Brien
  3. 3. What is Social Media? Mint Social – Content Marketing
  4. 4. Social Media in Action – The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (The ‘What’) </li></ul></ul><ul><ul><li>Marketing (The ‘Where’) </li></ul></ul><ul><ul><li>Listening/Engaging (The ‘When’) </li></ul></ul><ul><ul><li>Monetization (The ‘Why’) </li></ul></ul>Social Media Marketing and Online Branding
  5. 5. Web Search Trends “ Where we spend our time online” Mint Social Matt O’Brien
  6. 6. Deep Thoughts… Mint Social – Content Marketing
  7. 7. Deep Thoughts… Mint Social Matt O’Brien
  8. 8. Deep Thoughts… Mint Social – Content Marketing
  9. 9. Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Websites </li></ul><ul><li>Press Releases </li></ul><ul><li>PowerPoints </li></ul><ul><li>Photos </li></ul><ul><li>Audio (Podcasts) </li></ul>Mint Social Matt O’Brien
  10. 10. The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document Social Media Marketing and Online Branding
  11. 11. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier Effect for Law Firms Audio Video Photo PR Articles Profiles Docs, PPT Blogs Mint Social Matt O’Brien
  12. 12. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools 100 - 300X Multiplier Effect Articles, Docs PR Monthly Approved Content Partner Content Inbound Links and Traffic Social Media Marketing and Online Branding
  13. 13. Social Media in 10 Minutes <ul><li>Aggregation Tools </li></ul><ul><li>- HootSuite (TweetDeck) </li></ul><ul><li>- Posterous </li></ul><ul><li>Ping.fm </li></ul><ul><li>FriendFeed.com </li></ul><ul><li>- TubeMogul.com (Video) </li></ul>Mint Social Matt O’Brien
  14. 14. <ul><li>Matt O’Brien – Mint Social </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address] </li></ul><ul><li>@ Blogster </li></ul>Mint Social – Content Marketing
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