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Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
Mint Social - Matt O'Brien Social Media Footprint
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Mint Social - Matt O'Brien Social Media Footprint

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Building Your Social Media Footprint – Online Marketing Strategy (Part 1) by Matt O'Brien of Mint Social

Building Your Social Media Footprint – Online Marketing Strategy (Part 1) by Matt O'Brien of Mint Social

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  • 1. Social Media Marketing (in 10 Minutes) “ Build Your Footprint … Attract New Business” Matthew O’Brien Mint Social @blogster
  • 2. Who is this Guy Presenting? <ul><li>Avid risk-taker </li></ul><ul><li>20 years in digital media </li></ul><ul><li>12 Years Internet Marketing </li></ul><ul><li>Fortune 500 to start ups </li></ul><ul><li>Seminar/Webinar Enthusiast </li></ul><ul><li>Volunteer </li></ul>Mint Social Matt O’Brien
  • 3. What is Social Media? Mint Social – Content Marketing
  • 4. Social Media in Action – The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (The ‘What’) </li></ul></ul><ul><ul><li>Marketing (The ‘Where’) </li></ul></ul><ul><ul><li>Listening/Engaging (The ‘When’) </li></ul></ul><ul><ul><li>Monetization (The ‘Why’) </li></ul></ul>Social Media Marketing and Online Branding
  • 5. Web Search Trends “ Where we spend our time online” Mint Social Matt O’Brien
  • 6. Deep Thoughts… Mint Social – Content Marketing
  • 7. Deep Thoughts… Mint Social Matt O’Brien
  • 8. Deep Thoughts… Mint Social – Content Marketing
  • 9. Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Websites </li></ul><ul><li>Press Releases </li></ul><ul><li>PowerPoints </li></ul><ul><li>Photos </li></ul><ul><li>Audio (Podcasts) </li></ul>Mint Social Matt O’Brien
  • 10. The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document Social Media Marketing and Online Branding
  • 11. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier Effect for Law Firms Audio Video Photo PR Articles Profiles Docs, PPT Blogs Mint Social Matt O’Brien
  • 12. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools 100 - 300X Multiplier Effect Articles, Docs PR Monthly Approved Content Partner Content Inbound Links and Traffic Social Media Marketing and Online Branding
  • 13. Social Media in 10 Minutes <ul><li>Aggregation Tools </li></ul><ul><li>- HootSuite (TweetDeck) </li></ul><ul><li>- Posterous </li></ul><ul><li>Ping.fm </li></ul><ul><li>FriendFeed.com </li></ul><ul><li>- TubeMogul.com (Video) </li></ul>Mint Social Matt O’Brien
  • 14. <ul><li>Matt O’Brien – Mint Social </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address] </li></ul><ul><li>@ Blogster </li></ul>Mint Social – Content Marketing

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