Acceptly LSM

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  • 1. Problem: Users sign up, claim to love it....
  • 2. ...but don’t return. Why?..
  • 3. Pre LSM- riskiest assumptions1) Sticky lead gen w/ US students is better than paid model forinternational students.2) US high school students are looking for assistance getting intocollege.3) US high school students view college prep as a process.4) Students will proactively engage in that process.
  • 4. Pre LSM- riskiest assumptions1) Sticky lead gen w/ US students is better than paid model forinternational students. (tested with landing page paid offer)2) US high school students are looking for assistance getting intocollege. (tested with user interviews)3) US high school students view college prep as a process.(tested with user interviews)4) Students will proactively engage in that process.(tested with user interviews)
  • 5. Customer Interviews Impact1) Huge variation in intention w/ International students (US students have more sharedexperience/intention)2) (However) US students do not view college prep as a “process” but rather as a flood ofstuff that needs to get done3) Big interests: (a) picking the “right” school; (b) gaining an advantage in admissions; (c) notforgetting important things; (d) figuring out financial piece4) Students procrastinate and are busy/lazy5) Strong demand for email alerts
  • 6. Learnings re: riskiest assumptions1) Sticky lead gen w/ US students is better than paid model forinternational students. (validated)2) US high school students are looking for assistance getting intocollege. (validated)3) US high school students view college prep as a process.(invalidated)4) Students will proactively engage in that process. (invalidated)
  • 7. Application of learnings:1) Repositioning of product value proposition to:“Acceptly makes sure you don’t miss anything needed to getaccepted at your dream school.”2) Engagement strategy: frequent emails combining: a) alerts of upcoming deadlines / critical tasks b) engaging content around tips for gaining an edge in admissions
  • 8. matt@acceptly.com todd@acceptly.com steve@acceptly.com