Prometheus being a SI-FI film attracts a large number of a
specific audience. Film experts and enthusiasts are often mainly
interested in Si-Fi films, therefore this film is very popular
among people who are likely to participate in activities and
marketing outside of watching the film itself. The director of the
film Ridley Scott is also very famous among the si-fi fans due to
his earlier making of the film Alien which became very popular
among people in the si-fi community due to its marketing
campaigns and the level of special effects it ad for its time in the
1970s. Ridley Scott also director blade runner which again has a
similar affect on the fans of si-fi films.
The first stages were the most basic ones that
most films use which involved releasing sneak
preview pictures of the film and the back sets of
the film. However, for Prometheus ones these
have been released more were leaked onto the
internet and fans got a little look at how the film
is being made and what kind of style certain
aspects of the film are.
After the premier of the film fans were handed
business cards with a web address
WeylandIndustries.com on them. This gave the
fans a detailed look into the corporation which
plays a massive part in the film. Most dedicated
fans were given the web address first ( ones who
attended the extended trailer premier) and then
later the web address was released to the rest of
The big push for the film came with the viral
spreading of the extended trailer at WonderCon. As
the trailer finished, underneath the credits, text
reading ProjectPrometheus.com was shown. The
site reveals a password protected home screen that
has been the subject of intense debate over at the
films official Facebook page. This vies the fan
community something to debate and talk about.
The sense of community is important for fans
because they feel like they are getting more out of
the film than jus the film itself; they are also being
part of a community.
While the passcode was trying to be decoded by
the fans on the Facebook page, more and more
hints and tips were being given by status update
by the makers on the film on Facebook. The
statues gained a huge number of comments and
likes and again started large debates that
continued for hours about how to crack the
code and how to enter the site.
Why are marketing campaigns useful?
The more time and thoughts that the audience
spend on the film the more important it comes
to them. Therefore they are much more likely to
go and see the film after the marketing
campaign, the marketing campaign also sets up
a easily relationship between the audience and
the film itself.