How to run an effective Cultural Probe on your project
Matt Morphett
matt@amberdew.com.au
twitter: @mattmorphett
Cultural ...
What is a Cultural Probe?
User research method
Gaver et al 1999 (inspired by Situationist International)
Package of artifa...
Our Brief
Mobile enablement of Enterprise
capabilities
“We need to put in place measures to counter
the proliferation of E...
Design & Research Scope
Devices + Context +Tasks
Why we did a probe?
AM PM
Validate and pressure test our hypotheses
Day in the life
AM PM
Longitudinal view...
Day in the ...
Designing the Probe
1. Day 1 (Wednesday) diary
2. Day 2 (Thursday) diary
3. Camera (24 shots)
4. Pen
5. Briefing Pack (contact details)
How to Prep
1. Choose reporting times wisely
2. Give participants tasks
3. Ask them to imagine
4. Poll for feelings and op...
Recruiting Participants
How to Recruit
1. Pay a little extra
2. Recruit at least 7 participants
3. Set participants expectations
- 30min / day
- P...
Briefing Participants
How to Brief Participants
1. Brief participants together in person
2. Include instructions in their pack
3. Call them afte...
Briefing and debriefing process
Tuesday
Take your packs home tonight
Wednesday
1. Take your pack with you through the day
...
What are we Asking You to do?
Carry and make notes in a diary…
• Take the materials to work /
uni with you.
• Please try t...
So how does this work?
Follow the numbered steps in the diary…
So how does this work?
Follow the numbered steps in the diary…
So how does this work?
Example entry
Because it would be handy to have all my
meeting notes with me at any time – I could ...
So how does this work?
Summarise the day
The Challenges
You WillEncounter
Challenge 1 - You can’t convince
management to let you do one.
1. Communicate: “It isn’t risky” – one part of overall rese...
Challenge 2 - Participants don’t fill
in the diaries
1. Make awesome diaries
2. Look participants in the eye at the briefi...
Challenge 3 – Results hard to form
into recommendations or designs
1. Allow side-by-side comparison for trend finding
2. A...
Other lessons
1. Don’t get too smart with technology
2. Allow a full day for production and assembly
3. Don’t cheap out on...
Matt Morphett
matt@amberdew.com.au
twitter: @mattmorphett
Thanks
Rob McLellan
robert.mclellan@team.telstra.com
Full 52 pag...
Run an Effective Cultural Probe on your Project - UX Australia 2013
Run an Effective Cultural Probe on your Project - UX Australia 2013
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Run an Effective Cultural Probe on your Project - UX Australia 2013

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20 minute presentation given in August 2013 at UX Australia. Provides practical advice on how to run a Cultural Probe on your design project. Telstra case study used to illustrate key points.
Link to diary study template provided at the end.
Presentation by Matt Morphett and Rob McLellan.

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Run an Effective Cultural Probe on your Project - UX Australia 2013

  1. 1. How to run an effective Cultural Probe on your project Matt Morphett matt@amberdew.com.au twitter: @mattmorphett Cultural Probes Rob McLellan robert.mclellan@team.telstra.com.au
  2. 2. What is a Cultural Probe? User research method Gaver et al 1999 (inspired by Situationist International) Package of artifacts (e.g. post cards, camera, diary, sound recorder) Evocative tasks for participant to perform & report upon http://www.sfu.ca/~nrz/333%20website/index.html http://www.worx.at/blog/cultural-probes/
  3. 3. Our Brief Mobile enablement of Enterprise capabilities “We need to put in place measures to counter the proliferation of Enterprise Mobile apps, and ensure they make sense and serve real needs…” Where to start?
  4. 4. Design & Research Scope Devices + Context +Tasks
  5. 5. Why we did a probe? AM PM Validate and pressure test our hypotheses Day in the life AM PM Longitudinal view... Day in the life AM PM Build evidence to understand context preferences Day in the life
  6. 6. Designing the Probe
  7. 7. 1. Day 1 (Wednesday) diary 2. Day 2 (Thursday) diary 3. Camera (24 shots) 4. Pen 5. Briefing Pack (contact details)
  8. 8. How to Prep 1. Choose reporting times wisely 2. Give participants tasks 3. Ask them to imagine 4. Poll for feelings and opinions.
  9. 9. Recruiting Participants
  10. 10. How to Recruit 1. Pay a little extra 2. Recruit at least 7 participants 3. Set participants expectations - 30min / day - Photos - Carry diary with you - Briefing before, call after.
  11. 11. Briefing Participants
  12. 12. How to Brief Participants 1. Brief participants together in person 2. Include instructions in their pack 3. Call them after the first day.
  13. 13. Briefing and debriefing process Tuesday Take your packs home tonight Wednesday 1. Take your pack with you through the day 2. Fill in the entries at the specified times 3. We will call you Wednesday evening to check everything is OK Thursday 1. Take your pack with you through the day 2. Fill in the entries at the specified times Friday Rob will collect packs from you at work/home Tuesday 1hr debrief by telephone.
  14. 14. What are we Asking You to do? Carry and make notes in a diary… • Take the materials to work / uni with you. • Please try to complete the pages at the times indicated: • 8am • 11am • 6pm • 8pm • Be very aware of your environmental context. • Summarise your thoughts at the end of the day. • Be candid: • We’re just as interested in what you don’t like!
  15. 15. So how does this work? Follow the numbered steps in the diary…
  16. 16. So how does this work? Follow the numbered steps in the diary…
  17. 17. So how does this work? Example entry Because it would be handy to have all my meeting notes with me at any time – I could go back and review. I might not have to carry a notepad – one less thing to carry. I wouldn’t want to feel like a show-off with an iPad at a meeting in the office. I’ve tried those stylus things and they aren’t great. I can’t imagine it would be as fast an easy as writing on paper.
  18. 18. So how does this work? Summarise the day
  19. 19. The Challenges You WillEncounter
  20. 20. Challenge 1 - You can’t convince management to let you do one. 1. Communicate: “It isn’t risky” – one part of overall research approach 2. Communicate: “It gathers unique insights” – contextual & longitudinal & less influenced by research method 3. Provide early findings to stakeholders (pepper with photos) Presentation made weekly communicating findings as they evolved.
  21. 21. Challenge 2 - Participants don’t fill in the diaries 1. Make awesome diaries 2. Look participants in the eye at the briefing 3. Call them on day 1 4. Tell them you’ll call after it’s done
  22. 22. Challenge 3 – Results hard to form into recommendations or designs 1. Allow side-by-side comparison for trend finding 2. Affinity diagram the main themes 3. Ask them to perform tasks & talk about how they feel in that context 4. Follow up call and ask “Why?” 5. Use findings to drive quant. research
  23. 23. Other lessons 1. Don’t get too smart with technology 2. Allow a full day for production and assembly 3. Don’t cheap out on the cameras 4. Balance need to see tasks performed across time with providing variety.
  24. 24. Matt Morphett matt@amberdew.com.au twitter: @mattmorphett Thanks Rob McLellan robert.mclellan@team.telstra.com Full 52 page diary template (covering 7 day period) with worked examples available now at… www.amberdew.com.au
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