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Designs That Ship
 

Designs That Ship

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Designing an experience that supports users’ motivations and goals is challenging enough, but it is far from all that is required in order to deliver a successful solution. The greater challenge for ...

Designing an experience that supports users’ motivations and goals is challenging enough, but it is far from all that is required in order to deliver a successful solution. The greater challenge for UX practitioners lies in positioning your work and your deliverables so that the organisation is able to implement the bulk of the recommendations and designs contained therein. Dumping a design and running, is not good enough. We must design solutions that will be implemented.

The key is designing with consideration of the business drivers and the motivations of technologists responsible for bringing your designs to fruition. Actively engaging technologists and business owners throughout the work turns your deliverables from “Recommendations” to “Specifications”.

In this talk, Matt Morphett of Amberdew presents a method for mapping out the specific motivations of three competing forces within your IT-based project and working with them as you undertake user experience design. Paper based tools are manipulated by representatives from each area in a group environment to negotiate the tradeoffs and compromises inherent in complex IT projects. The tools support structured decision making at all levels from the strategic intent of the project to “Can we update those drop-downs without a screen refresh?” The result is a usable and engaging design that meets business needs and will not be shouted down by cries of “Not technically possible”.

Electronic copies of the tools and templates are linked on the final slide.

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  • - Thanks for sticking around <br /> - iPhone Remote? <br /> - Similar themes from Joe, Dan, Jarrod <br />
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  • + Ivory towers and <br /> Reverse discrimination <br />
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  • Identify - ask: &#x201C;Who could change a decision&#x201D; <br /> Architecture: Architect (&#x201C;not tech poss&#x201D;), Dev. Mgr. (&#x201C;not enough time&#x201D;), The superdev (&#x201C;there is a better way&#x201D;) <br /> Business: The marketing manager, Product manager, CXO, BAs, The <br /> User: SMEs <br />
  • Be a part of writing requirements <br /> Co-opt BAs and devs into your CI work <br />
  • Be a part of writing requirements <br /> Co-opt BAs and devs into your CI work <br />
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  • Also... <br /> What&#x2019;s new in UI Sessions <br />
  • Also... <br /> What&#x2019;s new in UI Sessions <br />
  • Also... <br /> What&#x2019;s new in UI Sessions <br />
  • Debrief and pose solutions using the motivations map <br /> Also... Recruit stakeholders as observers <br />
  • Design walls <br />
  • Design walls <br />
  • Design walls <br />
  • Design walls <br />
  • Debrief and pose solutions using the motivations map <br /> Also... Recruit stakeholders as observers <br />
  • Debrief and pose solutions using the motivations map <br /> Also... Recruit stakeholders as observers <br />
  • Debrief and pose solutions using the motivations map <br /> Also... Recruit stakeholders as observers <br />
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Designs That Ship Designs That Ship Presentation Transcript

  • Designs That Ship New tools for ensuring your UX work reaches its audience UX Australia 2010 Melbourne, Australia Matt Morphett twitter: @mattmorphett
  • Aim: Design - Delivery Parity
  • Aim: Design - Delivery Parity What they designed... ...what shipped
  • Aim: Design - Delivery Parity ? What they designed... ...what shipped
  • Aim: Design - Delivery Parity ? What they designed... ...what shipped
  • Aim: Design - Delivery Parity ? What they designed... ...what shipped
  • “Real artists ship...” Steve Jobs
  • “Real artists ship...” Steve Jobs ...what was designed
  • The 180 page survival trophy
  • The 180 page survival trophy ...I made it through this nightmare UX gig and all I got was this lousy document
  • Designing is the easy part... ...getting them to implement your recommendations is the challenge
  • Why don’t they implement? •Because they don’t understand you •Because they don’t believe you •Because it is hard •Because you didn’t tell them to...
  • Why don’t they implement? •Because they don’t understand you •Because they don’t believe you •Because it is hard •Because you didn’t tell them to... Because your method wasn’t as usable as your designs
  • The Dynamic
  • The Dynamic Business Users Architecture
  • The Dynamic Business Users Architecture
  • The Dynamic Motivations Profitability Service delivery quality Reportability Auditability Process compliance Business Practice standardisation Regulatory compliance Cleanliness of data Users Architecture
  • The Dynamic Motivations Profitability Service delivery quality Reportability Auditability Process compliance Business Practice standardisation Regulatory compliance Cleanliness of data Motivations Implementability Performance Availability Robustness Scalability Security Maintainability Extensibility Accessibility Users Architecture
  • The Dynamic Motivations Profitability Service delivery quality Reportability Auditability Process compliance Business Practice standardisation Regulatory compliance Cleanliness of data Motivations Motivations Specific User Goals Implementability -------------------------- Performance Intuitivity Availability Learnability Robustness Ease of use Scalability Reduced typing / rekeying Security Guidance not constraint Maintainability Responsiveness Extensibility Efficient operation Accessibility Operational flexibility Users Architecture
  • Example Motivations Profitability Service delivery quality Reportability Auditability Process compliance Practice standardisation Business Regulatory compliance Cleanliness of data Address Street address 135 Bridge Rd Suburb Bowen Hills Postcode 4056
  • Example Address Unit number Street number 135 Building name Street name Bridge Street type Road Motivations Implementability Suburb Bowen Hills Performance Availability Postcode 4056 Robustness Scalability State / Territory Queensland Security Country Australia Maintainability Extensibility Unique postal identifier Q453687D Accessibility Architecture
  • Example Motivations Specific User Goals -------------------------- Intuitivity Learnability Ease of use Reduced typing / rekeying Guidance not constraint Responsiveness Efficient operation Operational flexibility Users
  • Example Address 135 Bridge Rd., Bowen Hills 4056 Motivations Specific User Goals -------------------------- Intuitivity Learnability Ease of use Reduced typing / rekeying Guidance not constraint Responsiveness Efficient operation Operational flexibility Users
  • The key is... •Understanding and working with this dynamic •Ensuring that the other parties do too
  • What’s the Approach? Deep breath... engage
  • Steps to engage •Identify (ask: “Who could undo a decision”) •Acknowledge •Engage
  • Research Stage Explicitly work through the motivations collaboratively
  • Research Stage
  • Design Stage The “weekly focus” posters
  • Design Stage Props Architecture Users Business
  • Design Stage Props Architecture Users Business Rami Banna - Cochlear (user fairy)
  • Design Stage Props Architecture Users 8 Business Rami Banna - Cochlear (user fairy)
  • Testing Business Users Architecture
  • Detailed Design Notifications Pending (4) Active Cases (12) Vs Business Notifications Pending Active Cases Users Architecture
  • Detailed Design Notifications Pending (4) Active Cases (12) Vs Business Notifications Pending Active Cases Less coding Users Architecture
  • Detailed Design Notifications Pending (4) Active Cases (12) Vs Business Notifications Pending Active Cases See workload without navigating Less coding Users Architecture
  • Product Strategy Business Users Architecture
  • Product Strategy Business Less buttons, more modality Users Architecture
  • Product Strategy Business Less buttons, more modality A button for most functions Users Architecture
  • Product Strategy Business One extra button to reduce modality Less buttons, more modality A button for most functions Users Architecture
  • Deliverables Make your specification highly usable
  • Lollybag Download at... www.amberdew.com.au
  • Lollybag Download at... www.amberdew.com.au Thanks! Twitter.com/mattmorphett