Social Platforms Five principles for success
Share, Ask Questions & Give Feedback <ul><li>twitter.com/#!/mattmoog  </li></ul><ul><li>facebook.com/mattmoog </li></ul><u...
A learning laboratory
Half of the top 50 sites are  “social”
Chicago Companies with social DNA (help me expand this list)
Social Platforms: Five Principles  <ul><li>Know your target audience </li></ul><ul><li>Have a strong value proposition </l...
#1 - Know your target audience <ul><li>Who are they? </li></ul><ul><li>What motivates them? </li></ul><ul><li>What are the...
http://developer.yahoo.com/
A humorous look at motivations… http://musicmediameds.wordpress.com/2010/11/09/even-nasa-is-on-twitter/
These kind of stats can be deceiving  http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-lad...
#2 – Have a strong value proposition
#2 – Have a strong value proposition
#2 – Have a strong value proposition
#2 – Have a strong value proposition
#3 – Know your call to action
#3 – Know your call to action
#3 – Know your call to action
#3 – Know your call to action
#4 – Know your growth engine http://www.buzzom.com/2011/07/growth-of-google-plus-vs-twitter-vs-facebook-stat/
#4 – Know your growth engine <ul><li>Inviting friends </li></ul><ul><li>SEO </li></ul><ul><li>Social sharing </li></ul><ul...
#5 – Think Hub & Spoke
Share, Ask Questions & Give Feedback <ul><li>twitter.com/#!/mattmoog  </li></ul><ul><li>facebook.com/mattmoog </li></ul><u...
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Social platforms presentation for Tech Week 7 23-11

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Social platforms presentation for Tech Week 7 23-11

  1. 1. Social Platforms Five principles for success
  2. 2. Share, Ask Questions & Give Feedback <ul><li>twitter.com/#!/mattmoog </li></ul><ul><li>facebook.com/mattmoog </li></ul><ul><li>linkedin.com/in/mattmoog </li></ul><ul><li>viewpoints.com/aboutme/matt </li></ul><ul><li>builtinchicago.org/profile/mattmoog </li></ul>http://www.builtinchicago.org/profiles/blogs/techweek-presentation-social-p http://bit.ly/nSwwkP
  3. 3. A learning laboratory
  4. 4. Half of the top 50 sites are “social”
  5. 5. Chicago Companies with social DNA (help me expand this list)
  6. 6. Social Platforms: Five Principles <ul><li>Know your target audience </li></ul><ul><li>Have a strong value proposition </li></ul><ul><li>Optimize your call to action </li></ul><ul><li>Link 2 and 3 to build your audience </li></ul><ul><li>Adopt a hub & spoke model </li></ul>
  7. 7. #1 - Know your target audience <ul><li>Who are they? </li></ul><ul><li>What motivates them? </li></ul><ul><li>What are their interests? </li></ul><ul><li>What are their alternatives? </li></ul>
  8. 8. http://developer.yahoo.com/
  9. 9. A humorous look at motivations… http://musicmediameds.wordpress.com/2010/11/09/even-nasa-is-on-twitter/
  10. 10. These kind of stats can be deceiving http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  11. 11. #2 – Have a strong value proposition
  12. 12. #2 – Have a strong value proposition
  13. 13. #2 – Have a strong value proposition
  14. 14. #2 – Have a strong value proposition
  15. 15. #3 – Know your call to action
  16. 16. #3 – Know your call to action
  17. 17. #3 – Know your call to action
  18. 18. #3 – Know your call to action
  19. 19. #4 – Know your growth engine http://www.buzzom.com/2011/07/growth-of-google-plus-vs-twitter-vs-facebook-stat/
  20. 20. #4 – Know your growth engine <ul><li>Inviting friends </li></ul><ul><li>SEO </li></ul><ul><li>Social sharing </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Public Relations </li></ul><ul><li>Paid Marketing </li></ul><ul><li>This really gets back to user motivations </li></ul>
  21. 21. #5 – Think Hub & Spoke
  22. 22. Share, Ask Questions & Give Feedback <ul><li>twitter.com/#!/mattmoog </li></ul><ul><li>facebook.com/mattmoog </li></ul><ul><li>linkedin.com/in/mattmoog </li></ul><ul><li>viewpoints.com/aboutme/matt </li></ul><ul><li>builtinchicago.org/profile/mattmoog </li></ul>http://www.builtinchicago.org/profiles/blogs/techweek-presentation-social-p http://bit.ly/nSwwkP

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