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Social loyalty presentation to loyalty lab conference 5 13-10
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Social loyalty presentation to loyalty lab conference 5 13-10

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Viewpoints Network presentation to Loyalty Lab seminar about Social Loyalty

Viewpoints Network presentation to Loyalty Lab seminar about Social Loyalty

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Social loyalty presentation to loyalty lab conference 5 13-10 Social loyalty presentation to loyalty lab conference 5 13-10 Presentation Transcript

  • How to build and leverage a Social Loyalty Program Matt Moog Founder & CEO [email_address] 312.447.6111
  • Central premise of this presentation
    • Existing loyalty programs can be married with new social and community efforts to improve the value and success of both efforts.
    • Motivating customers to contribute specific types of content and then share it with their friends can make a “social influencer” more valuable than some of your best customers.
  • Forrester Research
    • Marketers need engagement to create long-lasting brand relationships, but how should they try to create these — and with whom?
    • Traditionally, loyalty programs have provided transactional interactions with customers.
    • But marketers who embrace social loyalty — brand affinity built on the connection of consumers to the brand as well as to each other — can use it to move their loyalty programs from mercenary rewards to a portal for identifying, creating, and nurturing high-value customers.
  • Yahoo Design Pattern Library – Social Motivators
  • Viewpoints.com
    • Launched in September 2007
    • A social reviews platform with rich user profiles
      • Short - promote community discovery and engagement
      • Medium - enhance credibility of content through reputation/context.
      • Long - enable social network recommendations
    • Sixth largest and fastest growing user reviews site with plans to double traffic for the third year in a row.
    • 100% renewal rates from blue chip advertisers
      • P&G, Kraft, SC Johnson, Whirlpool, Kenmore, Nintendo, Kitchen Aid etc
  •  
  • Levels, Badges & Points
  • Users like to collect “special” badges as well
  • Think of engagement across your stakeholders
  • Motivating users to contribute with readership stats
  • What actions do you value?
  • The Triple Bottom Line of Social Commerce SM
  • How much is user content worth to your business?
    • Customer Reviews
      • Improved conversion rate from browsing to buying
      • Ability to attract organic search traffic
      • Enable social sharing to promote customer advocacy
      • Identify faulty products
    • Ideas
      • How much is a great idea worth?
      • Cost savings from focus groups and surveys?
      • The value of an empowered customer?
    • Questions & Answers
      • Problem identification and resolution
      • Crowd sourcing of customer service
  • Matt Moog Founder & CEO 312 447 6111 [email_address] http://www.viewpoints.com/aboutme/Matt http://twitter.com/mattmoog http://www.linkedin.com/in/mattmoog http://onpoint.viewpoints.com/ www.viewpointsnetwork.com
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