New Options Summit Presentation 11 4-10

Technology Innovations & Go To Market Strategies Matt Moog Founder & CEO Viewpoints Network http://www.viewpoints.com/aboutme/Matt @mattmoog / [email_address] / http://www.facebook.com/mattmoog / http://www.linkedin.com/in/mattmoog

Agenda
5 minutes about me
5 minutes about business models on the web
5 minutes about “The Art of the Start”
5 ideas to make you think in 10 minutes
15 minutes for a case study about Viewpoints
15 minutes of Q&A

Hi, my name is Matt Moog
I started my career in sales at Microsoft in 1992
In 1996 helped launch an online coupon business called CoolSavings. We took it public in 2000 and I spent the next five years as the CEO. We raised $100 million, had 350 employees, 45 million registered members and 15 million monthly users
In 2006 founded Viewpoints Network, an online reviews and advice company. We raised $5 million, have 65 employees, 1.2 million registered members and 4 million monthly users.
I have three young boys and love food, travel, politics and biking.

Digital Revenue Models
Ad Supported
Classified/Listing
Branding
Lead Generation
Cost Per Click
Cost Per Sale
Subscription
Angie ’s List
Wall Street Journal
Experts Exchange
LinkedIn
World of Warcraft
Virtual Commerce
Zynga
iTunes
Groupon
eBay
Expedia
Apple AppStore
Physical Commerce
Amazon
Zappos
Macys
Dell

Digital Audience Models
You are not Kevin Costner and this is not the Field of Dreams
You are also probably not Britney Spears, Barak Obama, Sarah Pallin, Silly Bandz, Club Penguin, the iPhone, YouTube, Twitter or Facebook. Going viral is not a strategy it is a lottery ticket.
You are unlikely to be top of mind or the place people go on their own to find what you offer. They are likely to go to Google or see a link on Facebook.
There are three basic sources of traffic:
Search
Site Referral & Social Sharing
Direct
And maybe e-mail if you want to stretch it

Study this chart to ground yourself in reality

Search Driven Sites Monthly Visits From Search YouTube 979 247 Wikipedia.org 335 million 230 million Amazon 270 66 About.com 85 47 eHow 56 32 Wordpress 80 12

Traffic to other job boards

Snag A Job
1.1 million visits from search, 343k of those from paid
Teen Jobs is their 10 th most popular search term
Monster.com has 3.2 mm visitors from search and 1.3 mm are paid
Job sites have 15-30% from search

The Art of the Start - Think Lean and Fast
Don ’t buy anything you can get for free
Buy off the shelf software
Focus on the content and community
Figure out that moment of truth – test and optimize
What is the value proposition?
What is the call to action?
Is your story sharable?

5 ideas to make you think + 1 bonus idea
How can you leverage growth of mobile? What role will video play?
Can you motivate your users to become your best marketers? Will they create content? Will they share it?
What role could Location Based Marketing play?
Do you understand Game Mechanics? Virtual Currency?
Do you know what freemium means?
Can you create a personal utility that becomes social?

Viewpoints.com Case Study

Viewpoints.com serves 30 million shoppers a year

More than 500,000 user reviews of 120,000 products

600,000 members and 180,000+ active contributors

Viewpoints Community

Key Take Aways
Do you know what your unique value proposition is and what your primary call to action is?
Have you validated your user growth assumptions?
Think about what your moment of truth is and then build tests to validate.
Use off the shelf tools.

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New Options Summit Presentation 11 4-10

by Matt Moog on Nov 04, 2010

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New Options Summit Presentation 11 4-10 — Presentation Transcript