New Options Summit Presentation 11 4-10

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  • 1. Technology Innovations & Go To Market Strategies Matt Moog Founder & CEO Viewpoints Network http://www.viewpoints.com/aboutme/Matt @mattmoog / [email_address] / http://www.facebook.com/mattmoog / http://www.linkedin.com/in/mattmoog
  • 2. Agenda
    • 5 minutes about me
    • 5 minutes about business models on the web
    • 5 minutes about “The Art of the Start”
    • 5 ideas to make you think in 10 minutes
    • 15 minutes for a case study about Viewpoints
    • 15 minutes of Q&A
  • 3. Hi, my name is Matt Moog
    • I started my career in sales at Microsoft in 1992
    • In 1996 helped launch an online coupon business called CoolSavings. We took it public in 2000 and I spent the next five years as the CEO. We raised $100 million, had 350 employees, 45 million registered members and 15 million monthly users
    • In 2006 founded Viewpoints Network, an online reviews and advice company. We raised $5 million, have 65 employees, 1.2 million registered members and 4 million monthly users.
    • I have three young boys and love food, travel, politics and biking.
  • 4. Digital Revenue Models
    • Ad Supported
      • Classified/Listing
      • Branding
      • Lead Generation
      • Cost Per Click
      • Cost Per Sale
    • Subscription
      • Angie ’s List
      • Wall Street Journal
      • Experts Exchange
      • LinkedIn
      • World of Warcraft
    • Virtual Commerce
      • Zynga
      • iTunes
      • Groupon
      • eBay
      • Expedia
      • Apple AppStore
    • Physical Commerce
      • Amazon
      • Zappos
      • Macys
      • Dell
  • 5. Digital Audience Models
    • You are not Kevin Costner and this is not the Field of Dreams
    • You are also probably not Britney Spears, Barak Obama, Sarah Pallin, Silly Bandz, Club Penguin, the iPhone, YouTube, Twitter or Facebook. Going viral is not a strategy it is a lottery ticket.
    • You are unlikely to be top of mind or the place people go on their own to find what you offer. They are likely to go to Google or see a link on Facebook.
    • There are three basic sources of traffic:
      • Search
      • Site Referral & Social Sharing
      • Direct
      • And maybe e-mail if you want to stretch it
  • 6. Study this chart to ground yourself in reality
  • 7. Search Driven Sites Monthly Visits From Search YouTube 979 247 Wikipedia.org 335 million 230 million Amazon 270 66 About.com 85 47 eHow 56 32 Wordpress 80 12
  • 8. Traffic to other job boards
  • 9. Snag A Job
    • 1.1 million visits from search, 343k of those from paid
    • Teen Jobs is their 10 th most popular search term
    • Monster.com has 3.2 mm visitors from search and 1.3 mm are paid
    • Job sites have 15-30% from search
  • 10. The Art of the Start - Think Lean and Fast
    • Don ’t buy anything you can get for free
    • Buy off the shelf software
    • Focus on the content and community
    • Figure out that moment of truth – test and optimize
    • What is the value proposition?
    • What is the call to action?
    • Is your story sharable?
  • 11. 5 ideas to make you think + 1 bonus idea
    • How can you leverage growth of mobile? What role will video play?
    • Can you motivate your users to become your best marketers? Will they create content? Will they share it?
    • What role could Location Based Marketing play?
    • Do you understand Game Mechanics? Virtual Currency?
    • Do you know what freemium means?
    • Can you create a personal utility that becomes social?
  • 12. Viewpoints.com Case Study
  • 13. Viewpoints.com serves 30 million shoppers a year
  • 14. More than 500,000 user reviews of 120,000 products
  • 15. 600,000 members and 180,000+ active contributors
  • 16. Viewpoints Community
  • 17.  
  • 18. Key Take Aways
    • Do you know what your unique value proposition is and what your primary call to action is?
    • Have you validated your user growth assumptions?
    • Think about what your moment of truth is and then build tests to validate.
    • Use off the shelf tools.