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New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
New Options Summit Presentation 11 4-10
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New Options Summit Presentation 11 4-10

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  • 1. Technology Innovations & Go To Market Strategies Matt Moog Founder & CEO Viewpoints Network http://www.viewpoints.com/aboutme/Matt @mattmoog / [email_address] / http://www.facebook.com/mattmoog / http://www.linkedin.com/in/mattmoog
  • 2. Agenda <ul><li>5 minutes about me </li></ul><ul><li>5 minutes about business models on the web </li></ul><ul><li>5 minutes about “The Art of the Start” </li></ul><ul><li>5 ideas to make you think in 10 minutes </li></ul><ul><li>15 minutes for a case study about Viewpoints </li></ul><ul><li>15 minutes of Q&A </li></ul>
  • 3. Hi, my name is Matt Moog <ul><li>I started my career in sales at Microsoft in 1992 </li></ul><ul><li>In 1996 helped launch an online coupon business called CoolSavings. We took it public in 2000 and I spent the next five years as the CEO. We raised $100 million, had 350 employees, 45 million registered members and 15 million monthly users </li></ul><ul><li>In 2006 founded Viewpoints Network, an online reviews and advice company. We raised $5 million, have 65 employees, 1.2 million registered members and 4 million monthly users. </li></ul><ul><li>I have three young boys and love food, travel, politics and biking. </li></ul>
  • 4. Digital Revenue Models <ul><li>Ad Supported </li></ul><ul><ul><li>Classified/Listing </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Lead Generation </li></ul></ul><ul><ul><li>Cost Per Click </li></ul></ul><ul><ul><li>Cost Per Sale </li></ul></ul><ul><li>Subscription </li></ul><ul><ul><li>Angie ’s List </li></ul></ul><ul><ul><li>Wall Street Journal </li></ul></ul><ul><ul><li>Experts Exchange </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>World of Warcraft </li></ul></ul><ul><li>Virtual Commerce </li></ul><ul><ul><li>Zynga </li></ul></ul><ul><ul><li>iTunes </li></ul></ul><ul><ul><li>Groupon </li></ul></ul><ul><ul><li>eBay </li></ul></ul><ul><ul><li>Expedia </li></ul></ul><ul><ul><li>Apple AppStore </li></ul></ul><ul><li>Physical Commerce </li></ul><ul><ul><li>Amazon </li></ul></ul><ul><ul><li>Zappos </li></ul></ul><ul><ul><li>Macys </li></ul></ul><ul><ul><li>Dell </li></ul></ul>
  • 5. Digital Audience Models <ul><li>You are not Kevin Costner and this is not the Field of Dreams </li></ul><ul><li>You are also probably not Britney Spears, Barak Obama, Sarah Pallin, Silly Bandz, Club Penguin, the iPhone, YouTube, Twitter or Facebook. Going viral is not a strategy it is a lottery ticket. </li></ul><ul><li>You are unlikely to be top of mind or the place people go on their own to find what you offer. They are likely to go to Google or see a link on Facebook. </li></ul><ul><li>There are three basic sources of traffic: </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Site Referral & Social Sharing </li></ul></ul><ul><ul><li>Direct </li></ul></ul><ul><ul><li>And maybe e-mail if you want to stretch it </li></ul></ul>
  • 6. Study this chart to ground yourself in reality
  • 7. Search Driven Sites Monthly Visits From Search YouTube 979 247 Wikipedia.org 335 million 230 million Amazon 270 66 About.com 85 47 eHow 56 32 Wordpress 80 12
  • 8. Traffic to other job boards
  • 9. Snag A Job <ul><li>1.1 million visits from search, 343k of those from paid </li></ul><ul><li>Teen Jobs is their 10 th most popular search term </li></ul><ul><li>Monster.com has 3.2 mm visitors from search and 1.3 mm are paid </li></ul><ul><li>Job sites have 15-30% from search </li></ul>
  • 10. The Art of the Start - Think Lean and Fast <ul><li>Don ’t buy anything you can get for free </li></ul><ul><li>Buy off the shelf software </li></ul><ul><li>Focus on the content and community </li></ul><ul><li>Figure out that moment of truth – test and optimize </li></ul><ul><li>What is the value proposition? </li></ul><ul><li>What is the call to action? </li></ul><ul><li>Is your story sharable? </li></ul>
  • 11. 5 ideas to make you think + 1 bonus idea <ul><li>How can you leverage growth of mobile? What role will video play? </li></ul><ul><li>Can you motivate your users to become your best marketers? Will they create content? Will they share it? </li></ul><ul><li>What role could Location Based Marketing play? </li></ul><ul><li>Do you understand Game Mechanics? Virtual Currency? </li></ul><ul><li>Do you know what freemium means? </li></ul><ul><li>Can you create a personal utility that becomes social? </li></ul>
  • 12. Viewpoints.com Case Study
  • 13. Viewpoints.com serves 30 million shoppers a year
  • 14. More than 500,000 user reviews of 120,000 products
  • 15. 600,000 members and 180,000+ active contributors
  • 16. Viewpoints Community
  • 17.  
  • 18. Key Take Aways <ul><li>Do you know what your unique value proposition is and what your primary call to action is? </li></ul><ul><li>Have you validated your user growth assumptions? </li></ul><ul><li>Think about what your moment of truth is and then build tests to validate. </li></ul><ul><li>Use off the shelf tools. </li></ul>

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