Ways To Measure Social Media• Buzz – posts / impressions• Buzz – time of day / seasonality• Buzz – channel: twitter / forums / video / blogs• Fans / followers / friends• Content popularity – video plays / embeds• Growth rates and virility• Downloads, uploads• Social bookmarks• Pageviews• Loads more …….
Measuring Reach Twitter Not about number of followers Retweeting – measurable word of mouth How many followers you have How many retweeted How many followers they have how many of those retweeted
Measuring Influence Individuals or ‘hubs’ Size of audience Degree of connectedness Power of voice Who’s In The Crowd? Subscribers / followers value = 1 Readers value = 1 Fans value = 2 Repeaters value = 4
Emotion and Sentiment Polarity London is a city London is great! London is terrible! Intensity … can be ambiguous Tools: Tweetfeel Twitrratr Twittersentiment.appspot.com
Where To AnalyseSearch all social media: Addcitomatic, IceRocket, Yahoo! Pipes, Samepoint, Social MentionTwitter searches and metric tools: tweetgrid, Twazzup, trendistic, twitalyzer, tweeteffect, tweetstats, twitturly, tweetvolume, trendpediaBlogs: blogsearch.google.com, postrankSEO: google.com/insights/searchFacebook: facebook.com/lexicon/Be sure to also consider searching Flickr, YouTube, Vimeo, Viddler and any other social site you can find!
TASKS http://www.wolframalpha.com/facebook/ http://www.socialmention.com/ Use wefollow for your monitoring subject Use tweetfeel for your monitoring subject