In November 2005, he posted his songs on the website SoundClick (a music-based social community).
Following positive reviews on the site, he then created profiles on YouTube and MySpace. In March 2007, he recorded “Crank That” and released his first independent album Unsigned & Still Major: Da Album Before da Album, followed by a low-budget video filmed demonstrating the “Soulja Boy” dance.
By the end of May 2007, “Crank That (Soulja Boy)” received its first airplay and Soulja Boy met with Collipark to sign a deal with Interscope Records.
Instead of all text blog posts Soulja uses lots of everyday pictures of what he’s doing or where he is at and then a little blurb about that picture. He also does a lot of video blog posts and then posts them to youtube.
Some specific things I noticed him doing was giving out his email address and sometimes even his phone number in his blog posts. This is very smart as it lets his audience interact or feel like they are interacting with him.
Call the number and see what happens…. 678-999-8212
Every video is under or around 5-6 minutes long and it’s very raw. He doesn’t use any fancy effects, it’s just him talking about what’s on his mind. If he’s in a down mood you hear it in his voice and same if he is excited.
All about being a 2 way street of communication. His myspace has his phone number and so do all of his friends.
The networks I saw him using were those that most serviced his target market. For example he got started on SoundClick.com which is a social network that lets musicians share their music.
He’s using Twitter and Facebook just like almost everyone else.
Niche specific like Youtube, SoundClick, Bebo, and Myspace.
Soulja is also using Ning.com and has over 184,000 members. Ning is a social network for people who want to build there own social networks and Ning lets you create your own social networks with all the most popular features.
His social network is called SODMG which stands for S.O.D. Mafia Gamers. It’s a place for gamers to hang out and challenge each other. For $25 you can register to their internal contest network and join gaming tournaments where you can win cash prizes. 184,000+ members x $25 =$4,600,000
He has very specific reasons for what he does. Like when he created a video teaching his audience how to do the unique dance he did in his music video.
How powerful is it to have a bunch of people not only singing your songs but doing your dance!
That’s not it though because he has his own clothing line where you can wear his brand on your body, I already told you about him having his own social network, and then he also has specific taglines or anthems that he gets his audience to sing.
You could do these things in your niche by having a specific quote that your audience knows you by
You can build your own social network where the members call themselves a part of your brand.