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    Blogging and video workshop Blogging and video workshop Presentation Transcript

    • Blogging and Video Workshop
      12th and 13th January
    • What are we going to do?
      1st session:
      What are blogs and Blogosphere 
      Some does and donts
      SEO of blogs
      Blogging Styles
      2nd session:
      Vidcast, vlogging
      Upload onto blog, write press release
      Syndicate
    • What are blogs?
      Name comes from ‘web log’
      Technicalities:
      Software system
      Plugins and widgets
      RSS, XML, atom feed
      Wordpress, Blogger, Moveable Type
      Squidoo, Hubpages (self publishing)
      ‘Blogosphere’
    • Key Features About Blogs
      Turnkey publishing platform
      Text, video, photos, sound
      ‘Push’ concept:
      Content automatically is syndicated to readers and the web e.g. search engines
      Conversation and Participation:
      Comments and trackbacks (links to blog)
      SEO friendly:
      Keywords, regularly changing content, search engine spiders like them
      Metrics:
      Provide lots of interesting data
    • Do and Don’ts Of Blogging
      DO:
      Know your character
      Know your audience
      Engage with appropriate blogging style
      Post regularly and split posts up aka the “arabian night method”
      Use plugins .. Twitter feed, latest comments, bookmarking etc
      Use keywords and tags
      Have a RSS feed and optin box
    • Do and Donts Of Blogging
      DON’T:
      Leave spam or random negative posts online
      Break character or be anonymous
      stop
    • SEO of Blogs
      2 considerations
      On page SEO
      Off page SEO
      Keywords – tags that are related to the post, can also be found using online tools
      Linking – backlinks to your blog post can increase search engine rankings
    • On Page SEO
      Headline with keyword
      Opening paragraph with keyword
      Tags
      Social button
      Links to other media
    • Off Page SEO
      Submit RSS feeds to aggregators
      www.feedagg.com
      www.feedage.com
      www.feedburner.com
      Use tags and keywords
      Social bookmark – diggetc
      Link back to blog from social media
      Monitor positioning in serps
    • Blogging Styles
      Different styles require different periods of update
      Styles will also influence comments and trackbacks
      Some styles are easy, others are quite hard
      5 suggested styles ….
    • Expert Insights….
      Topic … PR, cats, football, nightlife
      Writer shares insight, original ideas, commentary, trends
      Quite difficult
      Mashable
      Problogger
      Daily blog posts
      Generates good buzz
    • Breaking News …
      Announcement and news not found anywhere else
      Being first matters
      Frequent daily posting
      Generates lots of buzz
      Hard to maintain
      Engadget.com
    • Me Too Blogging …
      Select a topic that’s already being talked about
      News item that’s currently popular
      2 or 3 days a week
      Regular readers may share comments
      Not too hard
      Mark Borkowski
    • Evangelist Blogging
      Passionate postings showing affinity, support for a cause, organization, product, individual etc
      Inspire and inform
      Daily
      Can create buzz, have viral power
      Medium difficulty
    • Top Ten Favourite Lists Blogging
      Popular and effective method
      Top ten things
      Best, favourite etcetc
      Good for bookmarking and readinglater
      Viral
      Need to be done daily
      Create good buzz
      Not too difficult
    • Video Blogging
      Create original video or embed from a popular sharing site
      Write a blog post to accompany the video
      Daily posts
      Can create good buzz if with original content
      Can be hard to find good source of original ideas regularly