Blogging and video workshop

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  • 1. Blogging and Video Workshop
    12th and 13th January
  • 2. What are we going to do?
    1st session:
    What are blogs and Blogosphere 
    Some does and donts
    SEO of blogs
    Blogging Styles
    2nd session:
    Vidcast, vlogging
    Upload onto blog, write press release
    Syndicate
  • 3. What are blogs?
    Name comes from ‘web log’
    Technicalities:
    Software system
    Plugins and widgets
    RSS, XML, atom feed
    Wordpress, Blogger, Moveable Type
    Squidoo, Hubpages (self publishing)
    ‘Blogosphere’
  • 4. Key Features About Blogs
    Turnkey publishing platform
    Text, video, photos, sound
    ‘Push’ concept:
    Content automatically is syndicated to readers and the web e.g. search engines
    Conversation and Participation:
    Comments and trackbacks (links to blog)
    SEO friendly:
    Keywords, regularly changing content, search engine spiders like them
    Metrics:
    Provide lots of interesting data
  • 5. Do and Don’ts Of Blogging
    DO:
    Know your character
    Know your audience
    Engage with appropriate blogging style
    Post regularly and split posts up aka the “arabian night method”
    Use plugins .. Twitter feed, latest comments, bookmarking etc
    Use keywords and tags
    Have a RSS feed and optin box
  • 6. Do and Donts Of Blogging
    DON’T:
    Leave spam or random negative posts online
    Break character or be anonymous
    stop
  • 7. SEO of Blogs
    2 considerations
    On page SEO
    Off page SEO
    Keywords – tags that are related to the post, can also be found using online tools
    Linking – backlinks to your blog post can increase search engine rankings
  • 8. On Page SEO
    Headline with keyword
    Opening paragraph with keyword
    Tags
    Social button
    Links to other media
  • 9. Off Page SEO
    Submit RSS feeds to aggregators
    www.feedagg.com
    www.feedage.com
    www.feedburner.com
    Use tags and keywords
    Social bookmark – diggetc
    Link back to blog from social media
    Monitor positioning in serps
  • 10. Blogging Styles
    Different styles require different periods of update
    Styles will also influence comments and trackbacks
    Some styles are easy, others are quite hard
    5 suggested styles ….
  • 11. Expert Insights….
    Topic … PR, cats, football, nightlife
    Writer shares insight, original ideas, commentary, trends
    Quite difficult
    Mashable
    Problogger
    Daily blog posts
    Generates good buzz
  • 12. Breaking News …
    Announcement and news not found anywhere else
    Being first matters
    Frequent daily posting
    Generates lots of buzz
    Hard to maintain
    Engadget.com
  • 13. Me Too Blogging …
    Select a topic that’s already being talked about
    News item that’s currently popular
    2 or 3 days a week
    Regular readers may share comments
    Not too hard
    Mark Borkowski
  • 14. Evangelist Blogging
    Passionate postings showing affinity, support for a cause, organization, product, individual etc
    Inspire and inform
    Daily
    Can create buzz, have viral power
    Medium difficulty
  • 15. Top Ten Favourite Lists Blogging
    Popular and effective method
    Top ten things
    Best, favourite etcetc
    Good for bookmarking and readinglater
    Viral
    Need to be done daily
    Create good buzz
    Not too difficult
  • 16. Video Blogging
    Create original video or embed from a popular sharing site
    Write a blog post to accompany the video
    Daily posts
    Can create good buzz if with original content
    Can be hard to find good source of original ideas regularly