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Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
Blogging and video workshop
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Blogging and video workshop

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  • 1. Blogging and Video Workshop<br />12th and 13th January<br />
  • 2. What are we going to do?<br />1st session:<br />What are blogs and Blogosphere <br />Some does and donts<br />SEO of blogs<br />Blogging Styles<br />2nd session:<br />Vidcast, vlogging<br />Upload onto blog, write press release<br />Syndicate<br />
  • 3. What are blogs?<br />Name comes from ‘web log’<br />Technicalities:<br />Software system<br />Plugins and widgets<br />RSS, XML, atom feed<br />Wordpress, Blogger, Moveable Type<br />Squidoo, Hubpages (self publishing)<br />‘Blogosphere’<br />
  • 4. Key Features About Blogs<br />Turnkey publishing platform<br />Text, video, photos, sound<br />‘Push’ concept:<br />Content automatically is syndicated to readers and the web e.g. search engines<br />Conversation and Participation:<br />Comments and trackbacks (links to blog)<br />SEO friendly:<br />Keywords, regularly changing content, search engine spiders like them<br />Metrics:<br />Provide lots of interesting data<br />
  • 5. Do and Don’ts Of Blogging<br />DO:<br />Know your character<br />Know your audience<br />Engage with appropriate blogging style<br />Post regularly and split posts up aka the “arabian night method”<br />Use plugins .. Twitter feed, latest comments, bookmarking etc<br />Use keywords and tags<br />Have a RSS feed and optin box<br />
  • 6. Do and Donts Of Blogging<br />DON’T:<br />Leave spam or random negative posts online<br />Break character or be anonymous<br />stop<br />
  • 7. SEO of Blogs<br />2 considerations<br />On page SEO<br />Off page SEO<br />Keywords – tags that are related to the post, can also be found using online tools<br />Linking – backlinks to your blog post can increase search engine rankings<br />
  • 8. On Page SEO<br />Headline with keyword<br />Opening paragraph with keyword<br />Tags <br />Social button<br />Links to other media<br />
  • 9. Off Page SEO<br />Submit RSS feeds to aggregators<br />www.feedagg.com<br />www.feedage.com<br />www.feedburner.com<br />Use tags and keywords<br />Social bookmark – diggetc<br />Link back to blog from social media<br />Monitor positioning in serps<br />
  • 10. Blogging Styles<br />Different styles require different periods of update<br />Styles will also influence comments and trackbacks<br />Some styles are easy, others are quite hard<br />5 suggested styles …. <br />
  • 11. Expert Insights….<br />Topic … PR, cats, football, nightlife<br />Writer shares insight, original ideas, commentary, trends<br />Quite difficult<br />Mashable<br />Problogger<br />Daily blog posts<br />Generates good buzz<br />
  • 12. Breaking News …<br />Announcement and news not found anywhere else<br />Being first matters<br />Frequent daily posting<br />Generates lots of buzz<br />Hard to maintain<br />Engadget.com<br />
  • 13. Me Too Blogging …<br />Select a topic that’s already being talked about<br />News item that’s currently popular<br />2 or 3 days a week<br />Regular readers may share comments<br />Not too hard<br />Mark Borkowski<br />
  • 14. Evangelist Blogging<br />Passionate postings showing affinity, support for a cause, organization, product, individual etc<br />Inspire and inform<br />Daily<br />Can create buzz, have viral power<br />Medium difficulty <br />
  • 15. Top Ten Favourite Lists Blogging<br />Popular and effective method<br />Top ten things<br />Best, favourite etcetc<br />Good for bookmarking and readinglater<br />Viral<br />Need to be done daily<br />Create good buzz<br />Not too difficult<br />
  • 16. Video Blogging<br />Create original video or embed from a popular sharing site<br />Write a blog post to accompany the video<br />Daily posts<br />Can create good buzz if with original content<br />Can be hard to find good source of original ideas regularly<br />

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