Virtual Economy Review: Dog World

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A review of the virtual economy inside the MySpace application Dog World, conducted during the MySpace devJam on February 5th, 2009

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  • The company that made this game, killed it back in December. They replaced it with a game that is majorly lame. They also killed everyone's virtual dogs, the ones that they took the time to make perfect. I want them to bring the game back, with everything that everyone had before they killed it. I want them to revive the game for the next generation of players out there, the ones that are just barely getting into school, and barely ready to be independant.
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Virtual Economy Review: Dog World

  1. 1. Slide title goes here… App Review: Dog World  Matt McAllister, Director of Marketing, Offerpal Media, Inc. Randal Truong, Product Manager, DogWorld Offerpal Media Inc. Confidential
  2. 2. Review: Dog World Application: Dog World Developers: GoodTree Launched: October, 2008 Active Users: 805,530 Description: More than just a fun  game! We are helping save  abandoned animals living in shelters  across the world. Together we can  make a difference. Accept your gift. Donations Benefit: SPCA
  3. 3. Dog World: Currency Overview Rubies GoodDollars Pet Points • Let you buy  • The most common  • Earned by sending  “premium” items currency in DW gifts to other pets • Purchased through  • Earned through a  • Tied to donations  PayPal only number of sources to SPCA • Cannot be earned • Redeemable on a  • Not redeemable  number of sinks any other way
  4. 4. Dog World: GoodDollar Sources Sources: Logging in • Invites • Activities • Offers •
  5. 5. Dog World: GoodDollar Sources Sources: Logging in • Invites • Activities • Offers •
  6. 6. Dog World: GoodDollar Sources Sources: • Logging in • Invites • Activities – Care for pets – Find prizes – Sell items • Offers
  7. 7. Dog World: GoodDollar Sources Sources: Logging in • Invites • Activities • Offers •
  8. 8. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
  9. 9. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
  10. 10. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
  11. 11. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
  12. 12. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
  13. 13. Dog World: GoodDollar Promotion First‐time login shows users “3 Easy Ways  to Get Started”
  14. 14. Dog World: GoodDollar Promotion • Consistent placement in top status bar • Integrated into page design • Contextual placement 
  15. 15. Dog World: Explanations • Extensive FAQ section, with info on  GoodDollars, Rubies, Premium Items, etc.
  16. 16. Dog World: Explanations • Explanation of “How To Earn GoodDollars”  on “Get More GoodDollars” page
  17. 17. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
  18. 18. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
  19. 19. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
  20. 20. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
  21. 21. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
  22. 22. Questions? 

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