A presentation at the Offerpal Monetization Workshop on January 21, 2010, at SFSU, on the topic of how to leverage viral channels on the Facebook platform to acquire new users and grow your distribution.
Notifications What will replace the Notifications Channel? From you to your users: • e‐mail
As the developer you can ASK for access to your users e‐mail, to send them messages • Stream Updates. If your users are fans of your application, you can post stories to their stream. • The Application Counter. You can notify users about an action they should take with your application • Application News. The application news will act like a stream just for a users games. You'll be able to target these on a per‐user basis. From your users to their friends: • Stream. The stream should remain the same as it is today • Inbox. Users will be able to send messages directly to their friends' Inboxes. It is intended to replace non‐invite requests and user‐to‐user notifications. • Invites. Users will still be able to invite their friends to check out your application.
Game Dashboard News Items • Developers can send messages to the users news feed ‐
Global news items – Send a message to all users ‐ Personal news items – Send a message to a user or an array of users User Activity • Developers can send messages about the activities of a users friends. These messages can be generated through two methods ‐ Engagement of a users friends (who is playing the game) ‐ Publishing activities of that users friends (actions they are publishing) Counters • Developers can send a counter tick to users that have bookmarked the game ‐ Single User– Send a counter increase to one user, to take an action ‐ Multiple Users– Send a counter increase to an array of users
Preparing for the Changes E‐mail • Have an E‐mail management system you can use •
Be in compliance with the FTC’s CAN‐SPAM act • Develop a good E‐mail template for communication Bookmarks and Fans • With the new Counter system, it will become extremely important to get your users to Bookmark your app: ‐ Add it to your new user flow ‐ Place the button widget in a visible location ‐ Remind the user to add the Bookmark • Find ways to get your users to add your app as a fan: ‐ Giveaways and prizes ‐ Special Missions/content
Preparing for the Changes Gifting • Gifts have a much higher acceptance rate than straight game invites •
You can no longer push your users to gift, so integrate the idea of gifting into your game flow: ‐ When a user level’s‐up show a pop‐up – add a gift option here ‐ Make gifting links clearly visible in your UI ‐ Offer high‐value gifts that people would actually want Metrics • With any feature you’re adding to your game, measure how it’s doing • Try different messaging strategies and text • Have a plan to use the information you collect • Don’t be afraid to toss out bad ideas