Mobile beat presentation mihir shah_final

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  • That’s 65,000 days. Or said another way, 3 million consumers have been provided 30 minutes extra time in their favorite app.
  • Slide 4:Total number of conversions overall since Jan 1141,280,248Total number of user sessions since Jan 1 - 25,534,165,117 ----Tapjoy works with the most advertisers to bring the most options to our users. We want to give the users the choice from the largest selection of apps and products to try out. You can see this via our reach & engagement: over 25Billion user sessions touching Tapjoy since Jan 1 
  •  Slide 3:engagement- % return users30% of Tapjoy users re-engage with applications they found through Tapjoy. ----discuss that given the choice users have with Tapjoy, you can see they're more interested and more engaged. We see a 30% return rate with users who discover apps through Tapjoy. These users like to choose what apps to try and what apps to engage with.
  • Need a slide 6 that speaks to the number in the first column. It’s a3x delta, and 3x delta in different offers.We’re not spoonfeed. The more choice thjeir given, the more apps they download. Really slide 5 should 4.2 and 1.6 and the othercolumn should be available ads. (available choices)And then new slide 6, which shows that the average revneu generated per user is higher on android. ($1.17 $0.24)Slide 2: Offers on iOS vs. Offers on Android (June)*avg # offers taken per user ----discuss the difference between an open platform and not open platform with regards to amount of choice a user has, and their subsequent engagement. users on Android are more engaged (higher avg. # offers taken per user on Android vs. iOS) and this reflects that there's more choice on Android and thus more engagement. Less choice on iOS, less engagement    
  • Need a slide 6 that speaks to the number in the first column. It’s a3x delta, and 3x delta in different offers.We’re not spoonfeed. The more choice thjeir given, the more apps they download. Really slide 5 should 4.2 and 1.6 and the othercolumn should be available ads. (available choices)And then new slide 6, which shows that the average revneu generated per user is higher on android. ($1.17 $0.24)Slide 2: Offers on iOS vs. Offers on Android (June)*avg # offers taken per user ----discuss the difference between an open platform and not open platform with regards to amount of choice a user has, and their subsequent engagement. users on Android are more engaged (higher avg. # offers taken per user on Android vs. iOS) and this reflects that there's more choice on Android and thus more engagement. Less choice on iOS, less engagement    
  • And then slide 7, about consuemrs should have choice, the point that matters is that Tj believe sthefuture is about open marketpalces, regardless of hardware, cosnuerms get same level of access to not only apps but ads that allow them to engage in those apps. Inspriration without being cheesy. Consider: an image with a real hand and an exte3nded finger about to tap an offer, ad for kayak.com, an engagement ad to isntall and do your first search, but there are other ads to choose from around that on the wall, in an HTML5 browser. With high quality brands in the offerwall (see media kit).

Transcript

  • 1. MobileBEAT
    July 12 - 13, 2011
    San Francisco
  • 2. 180 Years
    Ad-Funded Engagement Since Jan 1
  • 3. Consumers Want Choice
    25,534,165,117
    141,280,248
    User Sessions
    Total Conversions
    * since Jan 1, 2011
    Feb
    Mar
    Apr
    May
    Jun
    Jul
    Jan 2011
  • 4. User Choice Drives Re-engagement
    Users who re-engage with applications discovered through Tapjoy:
    30%
  • 5. Consumer Choice Drives Consumer Engagement
  • 6. Consumer Engagement Drives Revenue
  • 7. Consumers Should Have Choice
    Engage in one of the ads
    below to earn Buoys
    Engage in one of the ads
    below to earn Buoys
    Engage in one of the ads
    below to earn Buoys
    Kayak Pro
    Search for flights and earn63 Buoys
    Kayak Pro
    Search for flights and earn63 Buoys
    Kayak Pro
    Search for flights and earn63 Buoys
    Groupon Deals
    Earn74 Buoys
    Groupon Deals
    Earn74 Buoys
    Groupon Deals
    Earn74 Buoys
    Sign Up For Netflix
    Earn3018 Buoys
    Sign Up For Netflix
    Earn3018 Buoys
    Sign Up For Netflix
    Earn3018 Buoys
    Fandango Movie Tix
    Earn59 Buoys
    Fandango Movie Tix
    Earn59 Buoys
    Fandango Movie Tix
    Earn59 Buoys