Beta  
!
!
Jan  2014
Open  Journalism  
!
!
Guardian  editor  Alan  
Rusbridger  defines  vision  for  
Open  Journalism
Wi...
Editorial  Budget
0
20
40
60
80
Backed Proposed Writer  Payments
User  Metrics
0
1,000
2,000
3,000
4,000
Registered MAU Se...
My  Points
Points
$
RegistraQon 50
Paid  
Membership
100
Total  Points 150
$$$$
SUPPORTER
Licensing Commissioning Sponsors...
Platforms set all the rules and make all the money
Problem: Writers are powerless
5
PlaTorms
Content A9enQon
Revenue
Writers want reader access and value from output
Unlocking fame and fortune
6
Digital  
Publishers
TradiQonal  
Media
Soci...
Democratizing the journalism process itself
1)  Authority  
Spending  power  to  back  
writers’  proposals.  
!
2)  Influe...
Powered by Contributoria
The future = creative freedom
8
Writer
Media  
Placorms
Readers
Peers Capital
Thank you.
@mattmcalister
Contributoria overview
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Contributoria overview

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Presented at the IndieTech Summit on July 4th, 2014 in Brighton. This is an overview of Contributoria after its first 6 months of use.

Published in: News & Politics, Education
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Contributoria overview

  1. 1. Beta   ! ! Jan  2014 Open  Journalism   ! ! Guardian  editor  Alan   Rusbridger  defines  vision  for   Open  Journalism Winner   ! ! Awarded  grant  from  IPI  &   Google  for  Contributoria Going all-in on the open journalism idea Inspired by the Guardian 2 Ma9  McAlister   Develops  new  businesses  at   Guardian  Media  Group.  Formerly  at   Yahoo!  and  IDG’s  InfoWorld,   Macworld,  The  Industry  Standard. Sarah  Hartley   Editor  at  Guardian  Media  Group  for   over  10  years.  MD  at  Talk  About  Local,   educaQng  groups  in  digital  media. Dan  Ca9   Developer,  formerly  with  the   Guardian.  Member  of  the  founding   team  at  Flickr. ! ! ! ! Completed  prototype.     Secured  funding  from  GMG. LAUNCH!   ! ! ! ! Paid  membership,  print   product.  Begin  tesQng  new   revenue  models. Tom  Armitage   Developer Dean  Vipond   Designer g Nat  Buckley   Developer
  2. 2. Editorial  Budget 0 20 40 60 80 Backed Proposed Writer  Payments User  Metrics 0 1,000 2,000 3,000 4,000 Registered MAU Session  DuraQon $30k   ! ! ! ! $15k   ! ! ! ! $0 10  m   ! ! ! ! 5  m   ! ! ! ! 0  m Nearly  200  arQcles  have  been  developed   worth  over  $100k  paid  out  to  writers. 2k  registered  users.  Users  spend  over     7min  per  session,  visiQng  6  pages/session. Global  adopQon  with  very  strong  acQvity  in  Eastern  US,  UK,  and  India.
  3. 3. My  Points Points $ RegistraQon 50 Paid   Membership 100 Total  Points 150 $$$$ SUPPORTER Licensing Commissioning Sponsorship etc… PARTNER 100%   Backed DraO My  Account DraO DraO Published   ArQcle WRITER Proposal ArQcle  Fee $500 Points   Exchange   Rate 0.7 Points  Req’d 350 $600 25 ! Funding Pool ArQcle  Fee $500 License  Share $100 Amt  Due $600 CollaboraQve  ediQng Contributoria  plus     partner  network
  4. 4. Platforms set all the rules and make all the money Problem: Writers are powerless 5 PlaTorms Content A9enQon Revenue
  5. 5. Writers want reader access and value from output Unlocking fame and fortune 6 Digital   Publishers TradiQonal   Media Social   PlaTorms Value  of  output   (fair  pay,  impact,  quality) ConnecQon  to  the  reader     (discussion,  dura5on,  vested  interest) Writers  want    to  be  here
  6. 6. Democratizing the journalism process itself 1)  Authority   Spending  power  to  back   writers’  proposals.   ! 2)  Influence   ModeraQon,  prioriQzaQon,   theme  selecQon,  etc.   ! 3)  Special  Access   Print  version,  ereader,  and   members-­‐only  areas. 7 Independent journalism network
  7. 7. Powered by Contributoria The future = creative freedom 8 Writer Media   Placorms Readers Peers Capital
  8. 8. Thank you. @mattmcalister

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