The Social Way | Engagement in a Social Economy


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This is the one hour basic version of my social media seminar I perform for chambers and organizations. Most recently presented this at Grow & Reinvent business expo in Lima, Ohio.

The presentation is a philosophical look at how social media has impacted our economy and how YOU can leverage it for ultimate engagement with your ideal consumer.

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  • Seth Godin has the best business blog in the world. Brian Solis has an amazing ezine packed full of valuable information, links to his book at the bottom. No hard sell. I bought it because I was moved to do so.
  • Define Social Media: What it is and what it is NOT Has been called the new cold call The Social Effect: transition from Industrial Era to the Gift Economy; the philosophy behind social media and the notion of becoming a social artist. Privacy too. The Social Formula: My 9 Step Formula for engagement
  • Social Media is NOT advertising unless you are taking out an ad… Quick fix (studies have shown it can take up to 52 weeks for people to begin trusting you online) Doesn’t fix a crappy business model It’s not about you
  • World got smaller. Redefines how we view “local” and shopping locally. Raises the bar of personal excellence. Levels the playing field for newbies. Gifting: Giving back the bones of the salmon. (Gitomer would say, “Give value first.”) Social Artist: someone who creates meaningful and inspiring content, and gives freely. Social art has three components: Authentic and transparent. Changes the recipient for the better. You don’t get paid for your art, the art is a bonus and your gift. The best art gets shared (only a click is needed)
  • This is my policy for any business owner who asks if they should have a social media handbook for employees. Save a tree.
  • Niche – create a tribe based on the value you share. Value – anything that helps others produce or profit more, as well as inspires them. Story – what’s your story? Share it via social media. Testimonials are great too! Entertain – be fun. Jason Duff, Jump for Opportunity, skydive video. Educate – how to’s, do-it-yourself videos, tips, links, insights Dialogue – don’t just speak at others, encourage interaction with questions Listen – what are others saying about you online? Consistent – this is crucial, value on a regular basis. People come to expect it. Deliver. Authentic – be YOU. Be transparent. If you are worried about pictures of you showing up online that are risky, then maybe identity theft isn’t your biggest problem. =Engagement
  • Becky Carter, Send Out Cards
  • The buzz is starting to wear off. People are clicking over blog posts. All that matters is the value in your content, what is your message? True social artists continue to raise the bar and gift their value to their tribe and the market.
  • “ Like” Mari Smith at or her website at Facebook genius.
  • Go to YouTube and type “how do I….” and you can learn anything via video.
  • The Social Way | Engagement in a Social Economy

    1. 1. Grow & Reinvent Social Media 101 Presented by: Matt Brown, Hays Insurance Agencies
    2. 2. The Social Way Engagement in a Social Economy
    3. 3. Nathan Carse | Challenging the Status Quo
    4. 4. My mentors.
    5. 5. It is impossible to master a medium that evolves faster than our ability to learn from it. Brian Solis, author of Engage!
    6. 7. Social Media | Defined <ul><li>[soh- shul , mee-dee- uh ] </li></ul><ul><li>- noun </li></ul><ul><li>Online tools that connect us and facilitate conversations </li></ul><ul><li>A means for sharing valuable content that helps others </li></ul><ul><li>A platform, an opportunity, and a privilege </li></ul>Source: Google, books, personal experiences, etc
    7. 8. The Social Effect <ul><li>Demise of Industrial Age w/$900 Laptop </li></ul><ul><li>The Notion of Gifting </li></ul><ul><li>Becoming a Social Artist </li></ul><ul><li>Privacy </li></ul>
    8. 9. To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction. A rule of thumb: Don’t be stupid . -Business Week
    9. 10. = ENGAGEMENT <ul><li>Niche </li></ul><ul><li> + Value </li></ul><ul><li> +Story </li></ul><ul><li> + Entertain </li></ul><ul><li>+ Educate </li></ul><ul><li> + Dialogue </li></ul><ul><li>+ Listen </li></ul><ul><li> + Consistent </li></ul><ul><li>+ Authentic </li></ul>
    10. 11. The Social Toolbox <ul><li>Free </li></ul><ul><li>Facebook Profile/Page </li></ul><ul><li>YouTube Channel </li></ul><ul><li>Twitter Profile </li></ul><ul><li>Linkedin Profile </li></ul><ul><li> or </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Not Free </li></ul><ul><li>Constant Contact ($150-300/year) </li></ul><ul><li>Flip Video Camera ($100-200) </li></ul><ul><li>Podcast Equipment ($250) </li></ul><ul><li> </li></ul><ul><li>(Varies) </li></ul>
    11. 12. <ul><li>It doesn’t matter how you say it… </li></ul><ul><li>… all that matters is what you say. </li></ul>
    12. 13. How-To Create a Facebook Profile
    13. 14. How-To Create a Linkedin Profile
    14. 15. Helpful Links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>