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  1. 1. RussiaTuesday, April 26, 2011
  2. 2. Absolute Location-41° and 82° N and longitudes 19° E and 169° W. Relative location- northern Asia. It is separated into two regions by the Ural Mountains. The part of Russia that is to the west of the Ural Mountains is referred to as European Russia, and Russia east of the Ural Mountains is called Siberia.Tuesday, April 26, 2011
  3. 3. What I learned -Official name-The Russian Federation -Russian cities similar to New York. -Russia sent the first human into space, Yuri Gagarian -Leading Producer of energy and military technologies -”Russian Orthodoxy is the main religion in Russian, followed to a lesser extent by Islam, Catholicism, Protestantism and Judaism.” -”The territory of Russia is home to more than 100 different ethnic groups representing a multiplicity of national histories and cultures and many distinct language groups, including Indo-European Slavic, Turkic, Finno-Ugric and others. “-Russia is the largest country in the world. Russia covers 12 times zones andnearly half the northern hemisphere. Due to its vast size and the fact that mostof Russians territory is far removed from any ocean, the climate throughout thecountry is extremely continental, with distinct periods of warm and cold weather.Tuesday, April 26, 2011
  4. 4. White - peace and honesty Blue - vigilance, truth and loyalty, perseverance & justice Red - hardiness, bravery, strength and valorTuesday, April 26, 2011
  5. 5. Agency responsible for promotion The Russian National Group is responsible for promoting Russia to the rest of the world. Its mission as stated on the website is to “make your trip to Russia a flawless one. We are here to help individual travelers as well as Travel Agents in search of reliable, efficient and reasonably priced services throughout Russia. We are ready to address all practical issues of converting your travel plans to an unforgettably pleasant experience of real life acquaintance to Mother Russia. We will guide you step by step, from applying for Russian entry visas till the moment you wave goodbye to your new Russian friends on the way back home.”-Letter from Russian PresidentTuesday, April 26, 2011
  6. 6. Russia as a Brand Known for: -Well known exports like Vodka, gas, oil, industrial machinery, and caviar. -”Well know for its literature,classical music,ballet, architecture, art, and athletics”, April 26, 2011
  7. 7. The Sochi 2014 emblem maintains a dialogue between the past and the future. Fusing various dimensions of Russian culture, the brand can promote several images of our vibrant country: -A country rich in history, embarking on a successful future -A country open to opportunities and the passion to make dreams a reality -A country that is committed to equality and celebrates diversity. The city of Sochi sits at the meeting point of the sea and the mountains. This is reflected in the Sochi 2014 emblem, which is like the sea acting as a mirror to reflect the mountains. Gateway to the futureTuesday, April 26, 2011
  8. 8. Us State Department travel warnings political unrest local gangs kidnapping foreigners for ransom terrorist attacks in northern RussiaTuesday, April 26, 2011
  9. 9. What is Russia Selling Human Geography-places that best represent Russian culture like Moscow and Saint Petersburg, the current and the former capitals of the country and great cultural centers, recognized as World Cities. The Red square which separates the Kremlin, the former royal citadel and currently the official residence of the President of Russia Kazan, the capital of Tatarstan, shows a unique mix of Christian Russian and Muslim Tatar cultures. The city has registered a brand The Third Capital of Russia Physical Geography-he warm subtropical Black Sea coast of Russia is the site for a number of popular sea resorts. The mountains of the Northern Caucasus Lake Baikal, named the Blue Eye of Siberia. This unique lake, oldest and deepest in the world, has crystal-clean waters and is surrounded by taiga-covered mountains. Other popular natural destinations include Kamchatka with its volcanoes and geysers, Karelia with its many lakes and granite rocks, Altai with its snowy mountains and Tyva with its wild steppes.Tuesday, April 26, 2011
  10. 10. Tuesday, April 26, 2011
  11. 11. General target market: Mostly to America and other english speaking countries. Norther Russia was marketed to families, while souther Russia with its many ski resorts was marketed toward younger people.Tuesday, April 26, 2011
  12. 12. Bibliography http:/ /, April 26, 2011
  13. 13. Tuesday, April 26, 2011