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  • 1. Ru ss ia
  • 2. Absolute Location - 41° and 82° N an d longitudes 19° E an d 169 ° W. Relative location - northern Asia. It is separated into two regions by the Ural Mountains. The part of Russia that is to the west of the Ural Mountains is referred to as European Russia, and Russia east of the Ural Mountains is called Siberia.
  • 3. -Official name-The Russian Federation -Russian cities similar to New York. -Russia sent the first human into space, Yuri Gagarian -Leading Producer of energy and military technologies -Russian Orthodoxy is the main religion in Russian, followed to a lesser extent by Islam, Catholicism, Protestantism and Judaism. -The territory of Russia is home to more than 100 different ethnic groups representing a multiplicity of national histories and cultures and many distinct language groups, including Indo-European Slavic, Turkic, Finno-Ugric and others.
        • -Russia is the largest country in the world. Russia covers 12 times zones and nearly half the northern hemisphere. Due to its vast size and the fact that most of Russian's territory is far removed from any ocean, the climate throughout the country is extremely continental, with distinct periods of warm and cold weather.
  • 4. Blue - vigilance, truth and loyalty, perseverance & justice White - peace and honesty Red - hardiness, bravery, strength and valor
  • 5. The Russian National Group is responsible for promoting Russia to the rest of the world. Its mission as stated on the website is to “make your trip to Russia a flawless one. We are here to help individual travelers as well as Travel Agents in search of reliable, efficient and reasonably priced services throughout Russia. We are ready to address all practical issues of converting your travel plans to an unforgettably pleasant experience of real life acquaintance to Mother Russia. We will guide you step by step, from applying for Russian entry visas till the moment you wave goodbye to your new Russian friends on the way back home.”-Letter from Russian President Agency responsible for promotion
  • 6.
    • Russia as a Brand Known for:
    -Well known exports like Vodka, gas, oil, industrial machinery, and caviar. -”Well know for its literature,classical music,ballet, architecture, art, and athletics” http://www.youtube.com/watch?v=ITZnwwOum1g
  • 7. The Sochi 2014 emblem maintains a dialogue between the past and the future. Fusing various dimensions of Russian culture, the brand can promote several images of our vibrant country:-A country rich in history, embarking on a successful future-A country open to opportunities and the passion to make dreams a reality-A country that is committed to equality and celebrates diversity.The city of Sochi sits at the meeting point of the sea and the mountains. This is reflected in the Sochi 2014 emblem, which is like the sea acting as a mirror to reflect the mountains. -A country rich in history, embarking on a successful future-A country open to opportunities and the passion to make dreams a reality-A country that is committed to equality and celebrates diversity.The city of Sochi sits at the meeting point of the sea and the mountains. This is reflected in the Sochi 2014 emblem, which is like the sea acting as a mirror to reflect the mountains. -A country rich in history, embarking on a successful future-A country open to opportunities and the passion to make dreams a reality-A country that is committed to equality and celebrates diversity.The city of Sochi sits at the meeting point of the sea and the mountains. This is reflected in the Sochi 2014 emblem, which is like the sea acting as a mirror to reflect the mountains. Gateway to the future
  • 8. Us State Department travel warnings political unrest local gangs kidnapping foreigners for ransom terrorist attacks in northern Russia
  • 9. What is Russia Selling Human Geography-places that best represent Russian culture like Moscow and Saint Petersburg , the current and the former capitals of the country and great cultural centers, recognized as World Cities . The Red square which separates the Kremlin , the former royal citadel and cur rently the official residence of the President of Russia Kazan , the capital of Tatarstan , shows a unique mix of Chris tian Russian and Muslim Tat ar cultur es. The city has registered a bra nd The Th ird Capita l of Ru ssia Physic al Geo graphy- he wa rm subtropical Black Sea coast of Russia is the site for a number of popular sea resorts. The mountains of the North ern Cauca sus Lake Baikal , named the Blue Eye of Siberia. This unique lake, oldest and deepest in the world, has crystal-clean wa ters and is surrounded b y taig a -covered mountains.Other popular natural destinations include Kamchatka with its volcanoes and geysers , Karelia with its many lakes and gran ite rocks, Altai with its snowy mountains and Tyva with its wild st eppes.
  • 10.  
  • 11. General target market: Mostly to America and other english speaking countries. Norther Russia was marketed to families, while souther Russia with its many ski resorts was marketed toward younger people.
  • 12. http://sochi2014.com/en/games/brand/ http://www.flags-flags-flags.org.uk/russian-flag.htm http://www.logodesignlove.com/sochi-2014-olympic-logo http://www.russia-travel.com/pages/about.htm http://www.travelbbb.com/red-square-and-kremlin-moscow-russia/ www.na-businesspress.com/JMPP/OstapenkoWeb.pdf http://www.topnews.in/latvian-political-protest-turns-riot-2109402 http://rt.com/politics/terrorists-trained-georgia-attack/ http://blog.interbrand.com/blog/post/2009/09/14/imagining-the-new-russia.aspx http://www.avidtrips.com/blog/2010/11/14/5-adventures-in-russia/ http://travelandtourismtoday.blogspot.com/2010/10/red-square-moscow.html http://www.cbc.ca/news/technology/story/2010/04/02/soyuz-launch.html Bibliography
  • 13.