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Yms social-matthew ledford v1.1 yahoo merc summit-chicago

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Topic: Social and Offline Marketing ...

Topic: Social and Offline Marketing
Matt Ledford, President, FastPivot.com;

Marketing through Facebook and Twitter are all the rage today, but strategies for how to use these social vehicles effectively are still emerging. Learn from industry experts and experienced social marketers techniques for turning these trends into transactions.

Other presenters:
Au-Co T. Mai, CEO, Emitations.com;
Robyn Tippins, Community Manager, Yahoo! Developer Network
Presented Friday June 11, 2010 at the Yahoo! Merchant Summit session titled: Chicago, McCormick Place West.

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    Yms social-matthew ledford v1.1 yahoo merc summit-chicago Yms social-matthew ledford v1.1 yahoo merc summit-chicago Presentation Transcript

        • New Title-Mobile Commerce
          • The Social Shift...
            • Interuption marketing is dying...
      SOCIAL SMOCHIAL WHAT IS THE BIG D? MATTHEW LEDFORD TWITTER: @MATTLEDFORD
    • Savior or #Timesuck
      • Who doesn’t have info overload?
      PROJECT DATE CLIENT JULY 11 2010 MATT LEDFORD-FASTPIVOT
    • GET SOCIAL IN 10MIN
      • WHY?
      • HOW: THE PHASES/TOOLS & TACTICS
      • CASES: USER GENERATED CONTENT
    • WHY SOCIAL?
      • Where do your customers spend most time? time?
      • Where is the Return on Investment (ROI) Greatest?
    •  
    • Facebook
      • What is not to like about LIKE!?!
      • Feeding links into Facebook!
    • Facebook Stores?
      • Gundogsupply by single feed
      PROJECT DATE CLIENT JUN 2010 SINGLEFEED/GUNDOGSUPPLY
    •  
    • Twitter
      • Dell
      • Perfect for Woot.com
      • Listening for Customer Service and Customer Relationship Mgt aka “Social CRM”
      • Comcast
      • BestBuy
    • FourSquare
      • Now on Main Street
      • Herd instinct
    • Shared LifeStream
      • Six degrees is now Six Pixels of Separation:
      • Connected Sync and Asynch
      • Dedicated Focus to Listen First
      • Engage Diplomatically
      • Be prepared to give before you get
      WHEN N HOW SOCIAL?
    • ARE YOU READY?
        • Listen first...
          • “ Seek first to understand, then to be understood.” Steven Covey
    • HOW FAST IS WORD OF MOUTH NOW?
        • Click speed of light
        • Persists via social search
        • Tweet, lurk & listen first before plunging into social media!
        • FASTER
    • MORE VOCAL, MORE SOCIAL MORE MOBILE
      • Cases:
        • YouthMinistry.com Commerce Community
        • WorldSoccershop.com Fans
        • HockeyMonkey.com User Generated Content
    • Online Real Estate
      • Location, Location, Location
      TIME ON FACEBOOK EXCEEDS TIME SPENT ON GOOGLE. REVIEWS MATTER ONSITE AND OFF...
    • WORLD SOCCER SHOP
      • 140K+ FACEBOOK FANS
      PROJECT DATE CLIENT 6/9/2010 WORLDSOCCERSHOP.COM
    • Hockeymonkey
      • youtube-user generated content
      PROJECT DATE CLIENT 2010 MONKEYSPORTS.COM
    • YOUTHMINISTRY.COM
      • COMMERCE COMMUNITY PORTAL:USER GEN CONTENT
      PROJECT DATE CLIENT MAY 2010 GROUP PUBLISHING
    • DONT EMAIL ME... SMS OR #FB ME SMS OR #FB ME
      • Don’t clutter my inbox. I may not have one...
      • GENERATIONS ARE DIFFERENT WITH SMS, PRIVACY
    • THANK YOU! MATTHEW LEDFORD, PRESIDENT [email_address] TWITTER: @MATTLEDFORD @FASTPIVOT ECOMMERCEBLOG.FASTPIVOT.COM
    •