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Facebook for beginners

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Presentation to tourism industry that outlines the basics for Facebook Pages

Presentation to tourism industry that outlines the basics for Facebook Pages

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  • At this point we will actually get everyone set up with a facebook page. It is a bad strategy to try to make the page name be what people will search for - because 1> it is very spammy which defeats the goal of being trustworthy. 2 > it is a waste of time because an exact match is not necessary; more weight is given by popularity.   Using a your name plus your service would generally be a good idea. Or a page name that is your registered trademark.
  • While we spend 15 minutes setting up these other people, let’s give you guys something useful to do….
  • This is probably the order you want to do it in…. Some things WITHIN facebook…. VANITY URL’s Once logged into Facebook follow these simple steps: Go to www.facebook.com/username Select “Select a Username” for your page This brings up a drop down menu, select the page you want to create the username for. If your page has the needed 25 fans it will bring up a box . Enter your desired username and click on “check availablilty” If it’s available, you will be shown some final terms – if you are happy with your choice click “confirm” or select “cancel” to try another one.
  • Authority is BESTOWED upon you The importance of the sites linking to you and the number of fans/followers/readers/visitors determines your authority This is the ultimate DEMOCRATIC MEDIUM
  • Thank you to Annie.

Facebook for beginners Facebook for beginners Presentation Transcript

  •  
  • Why is Facebook such a big deal?
    • >500 million users
    • Close to 100 billion photos
    • Habitual usage across all demographics
    • Network effect
    • Referral mechanics are core
    • For a lot of people, it is the internet
    • Location-based marketing
    • Pages rank high in search results
  • More on the Network Effect
    • 50,000 fans reach 6,000,000 users (1:120 ratio)
    • 1,000,000 fans = 826 likes, 309 comments / post
    • The value of a ‘like’ has been estimated at $13
    Marketing is Everything and Everything is Marketing
  • page vs profile
  • Reality Check!
    • Success takes time
    • Learn the rules before you can bend the rules
    • Your Page could merely be a hygiene factor in consumer decision making
    • What kind of relationship would you want with your business?
  • www.facebook.com/pages
    • Choose a name you can live with
  • 4 Goals for your Facebook Page
    • Get found by people who are searching for your products or services
    • Connect and engage with current and potential customers
    • Create a community around your business
    • Promote other content you create, including webinars, blog articles, videos or other resources
    Hat tip to HubSpot.com
  • “ Great, what about sales?”
    • Don’t expect value from Facebook before you add value to Facebook
    • Value = ?
        • Time, being likeable - pleasant & engaging
        • Being helpful, offering useful information
        • Offering exclusive $ discounts or deals
        • Providing entertainment
        • Offering access to celebrity, status or fame
  • Your job is to create material fans will pass along, introducing your business to their network.
  • Already have a Facebook page?
    • Review these pages – what’s working for them?
    • www.facebook.com/Terranea
    • www.facebook.com/HotelLuciaPortland
    • www.facebook.com/pages/Seascape-Kayak-Tours/82575218574
    • www.facebook.com/thorpepark
    • www.facebook.com/pages/Aussie-World-Official-Site/114201288605731
    • www.facebook.com/rosettastone
    • How does your business page compare?
  • Don’t yet have a Page?
    • Go to www.facebook.com/pages/create.php
    • Complete the description details for SEO
    • Click on on ‘Edit Page’ - check you’re happy with settings
  • Now what?
    • Create some initial (compelling) content for your page
    • Promote your page via your personal profile
    • Message your friends through facebook to ask them to like your page
    • Claim your ‘vanity’ URL: www.facebook.com/username
    • Include your page URL on your personal profile
    • Browse facebook as your business page and like other relevant pages: local attractions, competitors, complimentary businesses
    • Comment as your business page on some of these other pages
    • Trial Facebook ads
    • Facebook questions http://www.facebook.com/questions
  • Content ideas
    • New staff member profile
    • Photos from a hike or trip on the river (things to do)
    • Renovation update
    • Ingredients for kitchen
    • Recipe
    • Customer chat
    • Promote a competitor’s deal
    • Review of an attraction
    • What you did on your day off
    • Personal highlights from a local event
    • How to find your business
    • Local wildlife
    • Old photos of the neighbourhood / building
  • What do most people want? Check in deals: http://www.facebook.com/deals/checkin/business
  • Promotions You cannot:  Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration. You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.
  • Anything else?
    • 12. Link to your facebook page from your website (grab the ‘like’ button code)
    • 13. Build in the call to action within your customer experience (eg booking confirmation, satisfaction survey)
    • 14. Email your database – give them a reason to like you on facebook
    • 15. Include your Facebook URL on all printed material
    • 16. Continue to create content with a view to building ‘authority’
  • What is authority? Authority = Time + Passion + Humility + Integrity
  • Time Passion Humility Integrity Authority Start from here Not from here
  • http://www.flickr.com/photos/catsncarp/2941149553/sizes/z/in/photostream/