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From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
From web content management to mobile conversations
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From web content management to mobile conversations

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Matt Lane of Squiz New Zealand …

Matt Lane of Squiz New Zealand

From the Squiz 2010 New Zealand User Conference

Once upon a time, the web consisted of static brochures. Now the web is full of conversations. Users are no longer limited to desktop browsing, but access from a range of mobile devices.

In this new world, we need to engage in conversation and know which content to show to which users is which situations.

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  • 1. > 1 From web content to mobile conversations Matt Lane Squiz2010 User Conference 26 November 2010
  • 2. > 2 1. Joe 2. Conversations 3. Mobile web
  • 3. > 3 This is JoeThis is Joe
  • 4. > 4 Joe runs a barJoe runs a bar
  • 5. > 5 Joe doesn’t have a website Joe doesn’t have a website
  • 6. > 6 But he is on the webBut he is on the web
  • 7. > 7 …talking with his customers …talking with his customers
  • 8. > 8 …responding to blogs…responding to blogs
  • 9. > 9 There are so many conversations… There are so many conversations…
  • 10. > 10 Web Development •On going support • http://www.mobilewebbook.com/ • http://communities-dominate.blogs.com/…some happen without him …some happen without him
  • 11. > 11 So what can we learn from Joe?
  • 12. > 12 2. Conversations
  • 13. > 13 2. Conversations Your organisation’s “web presence” is bigger than your website
  • 14. > 14
  • 15. > 15 2. Conversations As long as you’re not a bar, you probably still need your website
  • 16. > 16 2. Conversations The web is not just a final resting place for published documents; it is a place for conversations.
  • 17. > 17 2. Conversations Your clients/stakeholders are talking about you* Are you listening? *And if they’re not, is that reassuring, or worrying?
  • 18. > 18 2. Conversations Word of mouth is the currency in the networked market
  • 19. > 19
  • 20. > 20 We can build you a house
  • 21. > 21 You turn it into a home
  • 22. > 22 You turn it into a home
  • 23. > 23 3. Mobile web
  • 24. > 24 3. Mobile web Or the deck with the BBQ on it
  • 25. > 25 3. Mobile web Or the deck with the BBQ on it - Some people will never enjoy your BBQ - Other people are completely content with decks and BBQs - Some people will enter your home via the deck - Regular visitors will likely see both - You can’t cook complicated things on the BBQ
  • 26. > 26 3. Mobile web “2007 is the year of the mobile web”
  • 27. > 27 3. Mobile web “2008 is the year of the mobile web”
  • 28. > 28 3. Mobile web “2009 is the year of the mobile web”
  • 29. > 29 3. Mobile web “2010 is the year of the mobile web”
  • 30. > 30 3. Mobile web “2011 is the year of the mobile web?” who cares
  • 31. > 31 Matt’s argument for the mobile web: 1. Most websites are bloated 2. Mobile design forces focus
  • 32. Matt’s argument for the mobile web: 1. Most websites are bloated 2. Mobile design forces focus > 32
  • 33. > 33 Matt’s argument for the mobile web: 1. Most websites are bloated 2. Mobile design forces focus  Design mobile first* and watch your full site benefit * Not applicable to decks
  • 34. > 34 Who are your guests? 1. Big on BBQs? 2. Never eat BBQs? 3. More likely to stay the weekend during the long winter months? 4. A bit of both?
  • 35. > 35 From web content to mobile conversations Matt Lane Squiz2010 User Conference 26 November 2010

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