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Enterprise 2020: The organisation, but not as we know it (GOVIS 2009)

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    Notes on slide 1

    … .But who had these tools?

    “ ...not all technical innovations bring heretofore unimagined functionality… Some, and in my opinion the most valuable, take what 10% of the population had previously been able to do and make that capability available to 90% of the population. That’s what blogs and wikis have done. And this creates network effects"

    Officially=organisations (generally)

    78% of New Zealanders use the Internet. Of these users, 27% have posted messages online, 34% have posted images online, and 10% keep a blog. Twenty eight percent participate in social networking sites at least on a weekly basis.

    2 Favorites & 1 Group

    Enterprise 2020: The organisation, but not as we know it (GOVIS 2009) - Presentation Transcript

    1. Enterprise 2020: It’s the organisation Jim, but not as we know it Matt Lane
    2. Enterprise 2020: It’s the organisation Jim, but not as we know it
    3. What is an organisation?
    4. What is an organisation?
      • “ A social arrangement which pursues common goals, which controls its own performance, and which has a boundary separating it from its environment”
    5. What is an organisation?
      • “ A social arrangement which pursues common goals , which controls its own performance, which has a boundary separating it from its environment ”
    6. What is an organisation?
      • “ A social agreement? which pursues common goals , which controls its own performance , which has a boundary separating it from its environment ”
      contract (=commonwealth)
    7.  
    8. Legal Workers Marketing and sales Comms Management
      • Information transfer (communication) is the circulatory system of the organisation
    10. Social media
    11. What is social media?
      • “ Web 2.0”
      • “ New media”
      • “ Participatory media”
      • “ Digital media”
      • “ Citizen media”
      • “ User generated media”
    12. What is social media?
      • Blogs
      • Wikis
      • Social networking
      • Social bookmarking
      • Video sharing
      • Photo sharing
      • Tagging
      • Mashups
    13. What are media?
      • “ Tools used to store and deliver information”:
      • One to one
        • Voice, mail, telegrams, telephony, email
      • One to many (broadcasting)
        • Shouting, writing, books, newspapers, radio, film, television, websites
    14. Media bottlenecks Voice Writing Newspapers Books Film Television/radio Website Voice box Scribes (-1439) Printing press (1439-) Publisher (Binders, distributors, bankroll) Film studio (Directors, producers, editors, film) Channel (Frequency) Web administrator Bottleneck Broadcast media
        • “ ...not all technical innovations bring heretofore unimagined functionality… Some, and in my opinion the most valuable, take what 10% of the population had previously been able to do and make that capability available to 90% of the population. That’s what blogs and wikis have done. And this creates network effects"
      • David Wiley
      • http://davidwiley.org/
      The democratisation of media
    16. Media bottlenecks? Voice Writing Newspapers Books Film Television/radio Website Voice box Scribes (-1439) Printing press (1439-) Publisher (Binders, distributors, bankroll) Film studio (Directors, producers, editors, film) Channel (Frequency) Web administrator Bottleneck Broadcast media
    17. What is social media?
      • The ability for anyone to hear anything, and say anything to everyone
      • And this is now business as usual
    18. Who is using social media?
      • 1. “Officially” (Enterprise 2.0) :
      • Internally
      • Externally
    19. Who is using social media?
      • 1. “Officially” (Enterprise 2.0) :
      • Internally
      • Externally
      • 2. Individuals who up until recently could not broadcast to, and collaborate with, the world
    20. Some examples relevant to New Zealand Government (good, bad, and ugly)
    21.  
    22. “CYFS Watch” blog
      • Jan 2007
      • “ Name and shame”
      • Breached privacy of staff
      • Threatened MP
      • In Dominion Post
      • Shut down by Google, later WordPress
    23. http://tr.im/lnX4
    24. http://twitter.com/NZGovtFeeds
    25.  
    26. Examples relevant to New Zealand Government http://wikiscanner.virgil.gr/
    27. Who’s editing Wikipedia?
      • Ministry Of Social Development
      • Ministry Of Education
      • Ministry Of Agriculture
      • Ministry Of Fisheries
      • Ministry For The Environment
      • State Services Commission
      • The Treasury
    28. On:
      • Sledging (cricket), Steve Maharey, World Trade Center bombing, Scroggin, Karl Urban, The Flying Burrito Brothers, Metrosexual, MacGyver, New Zealand Office for the Community & Voluntary Sector
    29.  
    30. National Library Google model http://tinyurl.com/448dbt
    31.  
    32. “ MFATers” on Facebook
    33. Jason Ryan on the NPSC’s blog
    34.  
    35.  
    36.  
    37.  
    38.  
      • “ He aha te mea nui o te ao? He tangata! He tangata! He tangata! ”
      • (What is the most important thing in the world? It is people! It is people! It is people!)
    40. Lessons?
      • Expectations are changing
      • Discussions are happening without us
      • Even when we provide channels for user input, discussion will still happen without us. But we ignore these at our own peril
      • We have relatively less control now
      • We must view this as an opportunity
    41. Published Guidance
      • Principles for interaction with social media ( http://tr.im/jmtG )
      • Implementing social media monitoring ( http:// tr.im/jmtZ )
    42. 2020?
    43. Others will create alternatives/compliments to your website/service your site/service
    44. http://tr.im/loyV
    45. http://theyworkforyou.co.nz/
    46. http://tr.im/lozf
    47. http:// tr.im/kfiu
    48. Social media broadcast will no longer be limited to social media sites
    49.  
    50. http://spinspotter.com/ The browser as social media
    51. The browser as social media
    52. Social media as a browser
    53. Common Matt, say something crazy
    54. The web will be everywhere
    55. http://bit.ly/16qUiQ
    56. http://eyetap.org
    57.  
      • TO DO:
      • Get peanuts
      • Check paper
      • Call Steve
      2:37pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      • Check paper
      • Call Steve
      2:38pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      • Check paper
      • Call Steve
      2:38pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      • Check paper
      • Call Steve
      2:42pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      • Check paper
      • Call Steve
      2:42pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      • Call Steve
      2:42pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      • Call Steve
      2:46pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      • Call Steve
      2:46pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      2:46pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
      • TO DO:
      • Get peanuts
      2:55pm
      • Inbox (3 new):
      • Steve – Hi M…
      • Mum – Rememb…
      • Steve- Also…
    68. 2020 predictions
      • The world will be enveloped with other peoples context (if you want it)
      • “ Tribal” allegiances will be strengthened (for good and for bad)
      • What the organisation says about their product/service, how they deliver it, and how they intend it to be consumed will be much less relevant
    69. Enterprise 2020: It’s the organisation Jim, but not as we know it Matt Lane http://twitter.com/mattlane
    70. xkcd.com
    SlideShare Zeitgeist 2009

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    Presented at GOVIS 2009 http://www.govis.org.nz/con more

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