Dragging government into the twenty-first century Matt Lane http://blog.e.govt.nz/ 18 August 2009

Late 2007: “ inform policy on blogging, social media [etc.]” (as a response to demand) “ foster innovation” “ develop participation and engagement tools” Original arguments for a blog

Late 2007:

“ inform policy on blogging, social media [etc.]” (as a response to demand)

“ foster innovation”

“ develop participation and engagement tools”

Compelling argument for a blog Meet New Zealanders changing expectations (Establish real conversations with the outside world, about our work, that don’t go through corporate communications)

Meet New Zealanders

changing expectations

(Establish real conversations

with the outside world, about our work,

that don’t go through corporate communications)

“ A blog” =Easily updated CMS, with authorship, and comments

=Easily updated CMS, with authorship, and comments

Guiding thinking Jason Ryan’s “Principles for Public Sector Social Media” (2007) http://psnetwork.org.nz/blog/2007/02/19/principles-public-sector-socialmedia/ ( http://tr.im/ve30 )

Jason Ryan’s “Principles for Public Sector Social Media” (2007)

http://psnetwork.org.nz/blog/2007/02/19/principles-public-sector-socialmedia/ ( http://tr.im/ve30 )

Principles for Public Sector Social Media (2007) Sovereignty Access ...10 =hosted solution, on .govt.nz =Web Standards compliant =Policies, policies, policies ? √ √

Sovereignty

Access

...10

Arguments for WordPress The right price Easy as (+ in-house familiarity) Large support network Extensible Easy to fiddle with .css RSS, permalinks, trackbacks etc.

The right price

Easy as (+ in-house familiarity)

Large support network

Extensible

Easy to fiddle with .css

RSS, permalinks, trackbacks etc.

Hard stuff (non-Wordpress) Staff Contribution Guidelines ( http://tr.im/vXau ) Terms of Use ( http://tr.im/vXbg ) Copyright and licensing Acceptable use Moderation Getting staff to contribute

Staff Contribution Guidelines ( http://tr.im/vXau )

Terms of Use ( http://tr.im/vXbg )

Copyright and licensing

Acceptable use

Moderation

Getting staff to contribute

17 months on… 87 posts 19 contributors 254 comments/trackbacks

87 posts

19 contributors

254 comments/trackbacks

17 months on… Given our advice credibility Guidance on monitoring, and interacting on, social media: (http://tr.im/vnUI) Enabled us to converse Attracted employees Gave us greater control over external messages

Given our advice credibility Guidance on monitoring, and interacting on, social media: (http://tr.im/vnUI)

Enabled us to converse

Attracted employees

Gave us greater control over external messages

17 months on… Struggling to institutionalise: (“I should blog about this”) (still blog.e.govt.nz vs blog.ssc.govt.nz) Struggling to participate on other blogs

Struggling to institutionalise: (“I should blog about this”) (still blog.e.govt.nz vs blog.ssc.govt.nz)

Struggling to participate on other blogs

Other government WordPress blogs ALAC Blog http://blog.alcohol.org.nz/ Christchurch City Libraries blog http://cclblog.wordpress.com/ Lively blog (MCH) http://www.nzlive.com/blog/ Lunchbox blog (MoE) http://www.lunchbox.org.nz/ Research e-Labs blog (SSC) http://research.elabs.govt.nz/ Te Papa's blog (Te Papa) http://blog.tepapa.govt.nz/ Signposts blog (MCH) http://blog.teara.govt.nz/ Wellington City Libraries blog http://www.wcl.govt.nz/blog/

ALAC Blog http://blog.alcohol.org.nz/

Christchurch City Libraries blog http://cclblog.wordpress.com/

Lively blog (MCH) http://www.nzlive.com/blog/

Lunchbox blog (MoE) http://www.lunchbox.org.nz/

Research e-Labs blog (SSC) http://research.elabs.govt.nz/

Te Papa's blog (Te Papa) http://blog.tepapa.govt.nz/

Signposts blog (MCH) http://blog.teara.govt.nz/

Wellington City Libraries blog http://www.wcl.govt.nz/blog/

Dragging government into the twenty-first century Matt Lane http://blog.e.govt.nz/ 18 August 2009