Echo conference 2010

  • 311 views
Uploaded on

 

More in: Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
311
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Thursday, July 29, 2010 1 93% of all communication is nonverbal and we process images 60,000 times faster than text. For 1500 Years preaching has been the primary communication platform of the church Preach, Print, and portray can and should be complimentary. The problem though is we as the church are still limited to the preach and print; we’re missing tremendous opportunities to expand their impact. People’s primary way of learning today is through seeing. The more you see, the more you know. Words are no longer enough and people communicate visually more than ever.
  • 2. Thursday, July 29, 2010 2 Just 3 months ago YouTube hit 104-million viewers & the viewership is double what networks have during primetime.
  • 3. Thursday, July 29, 2010 3 We’ve gotten the questions How does one determine what is appropriate communication for a particular audience? It was important for my church which was birthed in the Great Depression to choose a clear position and to know our market. We found our core demo is a mix of Boomers & Generation X'. We’ve gotten the questions How does one determine what is appropriate communication for a particular audience? It was important for my church which was birthed in the Great Depression to choose a clear position and to know our market. We found our core demo is a mix of Boomers & Generation X'. We found our people are coming from an image and media driven culture when they hit our doors. Additionally we found that are people have short attention spans and only concerned with list of our favorite coffee and the plot line of LOST. So we respected our finds and broke away from trying to reach our people in a traditional way going through the head to get to the art, we took the approach of what journalists and photojournalist and that is communicate to the heart in order to inspire and cause and action.
  • 4. Thursday, July 29, 2010 4
  • 5. Thursday, July 29, 2010 5
  • 6. Thursday, July 29, 2010 6
  • 7. Thursday, July 29, 2010 7
  • 8. Thursday, July 29, 2010 8
  • 9. Thursday, July 29, 2010 9
  • 10. Thursday, July 29, 2010 10
  • 11. Thursday, July 29, 2010 11 Everyone knows that story is important, but what this campaign did for us was put visual storytelling as core part of our organization. Knowing what our people were consuming helped us become cultural warriors by reinterpreting though biblical based worldview.
  • 12. Thursday, July 29, 2010 12 Building People
  • 13. Thursday, July 29, 2010 13
  • 14. Thursday, July 29, 2010 14 Rigors of Sunday to Sunday (Freedom)
  • 15. Thursday, July 29, 2010 15 Painting
  • 16. Thursday, July 29, 2010 16
  • 17. Thursday, July 29, 2010 17