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Part 2 Leveraging the internet for community fundraising (revised edition)
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Part 2 Leveraging the internet for community fundraising (revised edition)

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Community Fundraisers have years of expertise in bringing people together around a charitable cause. With the explosion of social media people are in a better position to come together around causes …

Community Fundraisers have years of expertise in bringing people together around a charitable cause. With the explosion of social media people are in a better position to come together around causes on their own. This presentation series looks at how charities can use their expertise to funnel latent interest in their cause towards their specific charity or NGO. This is presentation 2 of 2.

About The Author:
Matt Kepple founded the Commission for Youth Social Enterprise, is an international speaker, a marketing & advertising professional, former UK Government Social Enterprise Ambassador and founder of GRADULICIOUS which brought graduates together in London.

Published in: Business, Technology

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Transcript

  • 1. Leveraging the internet for community fundraising (Revised Edition) Part Two Community Fundraisers Forum Thursday 26 th July 2007 MATT KEPPLE
  • 2. Online community fundraising ideas Many of these ideas fall under a new category called ‘ social media marketing ’ which usually involves generating mass hype, excitement and participation around an engaging marketing idea. Such ideas are likely to combine: PR (online and conventional), web design, corporate partnerships, online advertising and a variety of social networking websites. Wahblo can help you convert these ideas into fundraising income.
  • 3. Using MySpace
    • Self expression
      • Page design (CSS templates)
    • Music
      • Song composition
      • Page song
  • 4. MySpace Ideas!
    • Funk up our template!
    • a competition to design our new MySpace template
      • Audience: under 16s
      • Promotion through schools, PR, radio/media partners
      • Increases awareness and more importantly, popularity of your charity
      • Follow up with easily accessible opportunities for under 16s to generate income for your charity, e.g. donate £1 a month to your Wahblo project
  • 5. MySpace Ideas!
    • Write your own potential #1 song to promote our cause!
    • a music competition
      • Audience: Bands and their fans
      • Promotion through MySpace, PR, radio/media partners, possibly iTunes
      • Increases awareness and more importantly, popularity of your charity
      • Potential revenue from sales of finalist songs
      • Follow up with other revenue generating initiatives
  • 6. Revenue generating Ideas!
    • Having established popularity and a relationship with potential donors,
    • Create an easily accessible donation opportunity
      • Market one of your Wahblo projects
      • Direct people to a campaign on your website
      • Request volunteer fundraisers for a challenge event
      • If in season, direct people to your alternative gifts catalogue
      • Data capture was through your page on MySpace
  • 7. Using YouTube
    • Video entertainment
      • Creating entertaining video
        • Comedy
        • Informative
  • 8. YouTube Ideas!
    • Create our next commercial!
      • Audience: all ages
      • Promotion through YouTube, PR, radio/media partners, film and drama schools
      • Increases awareness and more importantly, popularity of your charity
      • Follow up with easily accessible opportunities for film makers and their audiences to generate income for your charity, e.g. invite all participants to donate £1 a month to a specific project of yours on Wahblo
  • 9. Using Bebo Be Cause
    • Self expression
      • Social innovation
      • Page design
    • Music
      • Song composition
      • Page song
    www.bebo.com/BeCauseUK www.UnLtd.org.uk
  • 10. Bebo Be Cause (& UnLtd)
  • 11. Bebo Be Cause Ideas!
    • The Challenge: Create a social enterprise model for our charity or charity project
      • Audience: Members of Bebo and aspiring entrepreneurs
      • Promotion through UnLtd, London Business School, the School of Social Entrepreneurs, PR, radio/media partners
      • Creates potential revenue streams, increases awareness and popularity of your charity and introduces new ideas
  • 12. ‘ Social innovator’ communities
  • 13. Flickr
    • Photography
      • Storing your own photography
      • Displaying your photography
      • Admiring other people’s photography
  • 14. Flickr Ideas!
    • Run a photography competition which gets people to take winning photographs of subjects related to your cause
      • Audience: Members of Flickr and budding photographers
      • Partnership with a camera manufacturer or photography-related business
      • Promotion through Flickr’s marketing department (get advice at the very least), photography schools and evening classes, schools, PR/magazine editorial
      • Increases awareness and popularity of your charity; augments your picture library with photos for future printed materials or advertising
      • Encourage participants and voters to stay connected with each other and support your charity by donating £1 a month to one of your projects on Wahblo
  • 15. Take away points
  • 16. Take away points
    • Create online communities on as many social networks as your resources can stretch to. Invite your existing supporters to these communities and then ask the ‘active’ members about their ideas for fundraising from the online community you’ve created.
    • Register on Wahblo to maximise your online community fundraising and start receiving donations from a community of people who want to support interesting and meaningful charity projects like yours.
    • Promote your projects to your existing supporters and donors. And why not promote them to your lapsed donors too?
  • 17. Thanks Matt Kepple [email_address] Skype: mattkepple Phone: +44 7950 421 815 Any questions?