This shot shows the Gorrilaz driving “Stylo” in a desert like location, establishing that they dislike urban life, which identifies with the lyrics, amplifying the relationship between the lyrics and the visuals. Including the third shot, the relationship between the visuals and the lyrics does not seem to contradict or amplify the music video.
Also in this shot we instantly know that these CGI characters are the Gorillaz, because of their star image, they are known to be the only band to use “Avatars” in their music videos, and live.
In this music video it is unclear who are the protagonists and the bad guys. Although we immediately sympathise with the Gorrilaz as they are shown more than any other character, even though they shoot the police officer off the road and are driving a black car.
We believe this because neither the Gorrilaz or Bruce Willis’ character are driving typical good guy cars, both cars (being Chevrolets) are similar and evil looking, the colours black and red are often associated with danger and evil. After this textual analysis, I believe that the Gorrilaz are the lesser of two evils, as the camera tracks them most of the time.
Finally, in this shot we see the policeman on the floor crawling towards his donuts. This is very voyeuristic of American policeman who are portrayed as such in the media. Another characteristic identified by Andrew Goodwin. The police officer is often seen as being in trouble, like when he is shot off the road by the Gorrilaz.
This music video is also one of my favourites because of its comedic story. This shot shows the lead singer of the Hoosiers doing an ad, this starts to show a story to the music video.
This shot also shows the story starting, but it also shows a film structure, comedy is also used which is a major concept of their videos, such as “Goodbye Mr. A”. This establishes an iconography for them.
In the first shot we see close ups of the lead singer which may have been demanded by the record company to add to the star image.
These shots both show a link between the lyrics and the visuals, in the first shot the lyrics are “I’m a victim, of this day and age.” This amplifies the fact that they are running away from their owners. In the second shot he sings “I surrender to the wind I will let the wind decide.” Also amplifying the relationship between the lyrics and the visuals.
Also, these shots both show a connection between the music and the visuals as the beat goes very well with the performance.
In this music video, although more subtle than the other two, we see voyeurism of the Chinese society.
In the second screenshot we saw the evil guy laughing about owning the Hoosiers. This could indicate that the Chinese community are starting to take over everything, which could be a Blade Runner reference.