How to set up a successful Referral campaign in 5 steps<br />
Challenges in Modern Marketing<br />Consumers are floaded<br />Quote: Michael Stelzner, the founder of Social Media Examin...
Mechanics behind a successful referral campaign<br />
Reach of 1 ambassador<br />massive – relevant –  targeted<br />
What’s important<br />People like:<br />Celebrate your customers expertise and knowledge<br />People like to spread their ...
STEP1<br />STARTINGPOINT<br />Your customer base<br />
CAREFULLY SELECT<br />STEP2<br />Your ambassadors<br />Tip1: Look for “role models” – check industry vertical, geography, ...
ASK THE QUESTION<br />STEP3<br />Be precise – Make it simple – Be very clear – make sharing easy<br />Dear Ambassador,<br ...
STEP4<br />Now your ambassador<br />Can broadcast his new status<br />Share is expertise<br />Help his peers to find you<b...
Then when a good referral comes in<br />REWARD YOUR AMBASSADOR<br />STEP4<br />
Harvard research learns:<br />
Spark the system<br />
It’s veryviral<br />
Enjoii<br />
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Succesful referral campaign in 5 steps

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How to set up the basics of a word of mouth or referral campaign in 5 easy steps.

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Succesful referral campaign in 5 steps

  1. 1. How to set up a successful Referral campaign in 5 steps<br />
  2. 2. Challenges in Modern Marketing<br />Consumers are floaded<br />Quote: Michael Stelzner, the founder of Social Media Examiner<br />“People are tuning out: Channel overload syndrome happens when information is transmitted faster than it can be received. It’s like those intense rainstorms that cause raging rivers, taking out everything in their paths”<br />
  3. 3. Mechanics behind a successful referral campaign<br />
  4. 4. Reach of 1 ambassador<br />massive – relevant – targeted<br />
  5. 5. What’s important<br />People like:<br />Celebrate your customers expertise and knowledge<br />People like to spread their knowledge<br />People like to help when it’s simple<br />Most important<br />People like status:<br />crown them your ambassador<br />Acknowledgement<br />STATUS<br />RECOGNITION<br />RECOGNITION<br />
  6. 6. STEP1<br />STARTINGPOINT<br />Your customer base<br />
  7. 7. CAREFULLY SELECT<br />STEP2<br />Your ambassadors<br />Tip1: Look for “role models” – check industry vertical, geography, etc<br />Tip2: Make the invitation personal, by phone, face to face, create momentum<br />
  8. 8. ASK THE QUESTION<br />STEP3<br />Be precise – Make it simple – Be very clear – make sharing easy<br />Dear Ambassador,<br />Would you mind sharing your <br />expertise on our proposition with<br />Your peers? You know us best!<br />Thanks a bunch<br />
  9. 9. STEP4<br />Now your ambassador<br />Can broadcast his new status<br />Share is expertise<br />Help his peers to find you<br />
  10. 10. Then when a good referral comes in<br />REWARD YOUR AMBASSADOR<br />STEP4<br />
  11. 11. Harvard research learns:<br />
  12. 12. Spark the system<br />
  13. 13. It’s veryviral<br />
  14. 14. Enjoii<br />
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