8+1 ways to leverage mobile for marketing

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8+1 ways to leverage mobile for marketing

  1. 1. ©  promobikes.eu eight + one ways to leverage mobile for marketing by @matthieuhoule
  2. 2. mobile is sexy
  3. 3. 30% of our digital searches coming from mobile 3 million downloads
  4. 4. quick intro on device + users
  5. 5. ultimate marketing tool
  6. 6. why the ultimate tool? <ul><li>where I am </li></ul><ul><li>personal </li></ul><ul><li>24/7 </li></ul><ul><li>social </li></ul>
  7. 7. critical mass
  8. 8. Updating my Facebook status! not just the young cool dudes
  9. 9. (i mean it)
  10. 10. Source: Quorus Consulting Group smartphone penetration
  11. 11. covers the whole purchasing process Awareness Purchase decision (Transaction)
  12. 12. “ I’m ready to buy. Are you ready to sell?”
  13. 13. have contacted a business following a local search on their phone. Source: Google/IPSOS 77%
  14. 14. Source: Google/IPSOS have purchased following a local search on their phone 44%
  15. 15. Source: Google/IPSOS have taken action in less than 24 hours! 88%
  16. 16. Source: Google/IPSOS Price information 49% Product Info / reviews 44% Promotions / Coupons 40% Inventory 34% Locate retailer 54% 79% use their phone when shopping
  17. 17. http://essenceoffood.wordpress.com/about/ meet Hall, “ the crazy baker”
  18. 18. <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>plan!!! 8 ways
  19. 19. 1. an other application? <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  20. 20. 1,000,000 applications
  21. 21. app user retention Source: Flurry Analytics; Retention = user from any time that also used app within last seven days Android iPhone
  22. 22. considerations <ul><li>value/differentiation </li></ul><ul><li>life expectancy </li></ul><ul><li>frequency </li></ul><ul><li>marketing role </li></ul><ul><li>costs </li></ul>
  23. 23. Source: YP.ca mobile usage by platform @ 60% 15% 15% Web Mobile 10%
  24. 24. 2. claim your mobile presence <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  25. 25. presence: audience already there…
  26. 27. If your content is here It’s here too!
  27. 28. 3. optimize your site <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  28. 29. http://www.flickr.com/photos/nsub1/2281211792/ the state of your mobile destination?
  29. 30. ©  bumptap
  30. 31. ©  bumptap
  31. 32. mobile web <ul><li>over simplify </li></ul><ul><li>select the content </li></ul><ul><li>minimize text entry </li></ul><ul><li>avoid java/flash </li></ul><ul><li>allow full site view </li></ul>tips
  32. 33. 4. generate leads <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  33. 34. Mobile Placement
  34. 35. 5. create awareness <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  35. 36. “ Display Advertising” Source: iAD
  36. 37. 6. engagement <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  37. 38. plenty of options…
  38. 39. 7. deals, deals, deals <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  39. 44. 8. test and trial <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  40. 45. it might feel a bit like this
  41. 46. <ul><li>an application? </li></ul><ul><li>claim your presence </li></ul><ul><li>optimize you site </li></ul><ul><li>leads </li></ul><ul><li>awareness </li></ul><ul><li>engagement </li></ul><ul><li>deals, deals, deals </li></ul><ul><li>test and trial </li></ul>8 ways
  42. 47. free vs time bonus tip
  43. 48. [email_address] @matthieuhoule linkedin.com/in/matthieuhoule thanks! www.matthieuhoule.com

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