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2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
2010 NYC BAPI presentation
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2010 NYC BAPI presentation

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  • I’m a father Responsible for Mobile & API at
  • Section 1: First, let me introduce to you the new YP. Talk about the perception that we’re a product vs a performance media company Legitimacy before getting to section 2, Mobile Local
  • 40% of Canadians Almost 300K paying Advertisers Online Products
  • When you think about it… Yellow Media is built for Mobile. We've been waiting 100 years for mobile technology to be available.
  • 1.8M downloaded application
  • Verticalization, Hyper-Localization of experiences
  • recruiting an army of developers not on payroll. Scaling Reach - in a fragmenting media environment those assets to the dev community and it return become the "dark star" of qualified leads.
  • - Target linked to key business objectives
  • 1.8M downloaded application
  • - When we distill it from a developer perspective, we have two core assets that make YPG unique: our content and our monetization capabilities. The YellowAPI strategy is to offer
  • Your plans will change Developers will engage. Listen to them Get the results in!
  • Transcript

    • 1. powered by
    • 2. Matthieu Houle Director - Mobile & Platform @matthieuhoule
    • 3. :who we are
    • 4. 11.5M Unique Monthly Visitors
    • 5. Mobile is Sexy
    • 6. 20% of our Searches will be conducted on Mobile devices by the end of 2010
    • 7. Purpose Execution Evangelism
    • 8. … so why an API?
    • 9. “ The smartest people are always somewhere else.”
    • 10. <ul><li>Accelerating Development & Innovation </li></ul><ul><li>Converting Competitors Into Partners </li></ul><ul><li>Extending our Business Model (Reach) </li></ul>What’s in it for our Company?
    • 11. Year 1 Targets # Business Searches Sign-Ups 1,000 Active 250 Mashups/Apps 50
    • 12. 30% of our Mobile Searches Will Come from
    • 13. Simple is beautiful
    • 14. L cal Content + $
    • 15. 1,500,000 Business Listings Profiles, Pictures, Videos
    • 16. 2,250 B2B Sales People
    • 17. Purpose Execution Evangelism
    • 18. … build block by block, before run Illustration by glennz.com
    • 19. Building the PORTAL
    • 20. Building the TEAM <ul><li>Community Management </li></ul><ul><li>Business Development </li></ul><ul><li>Dedicated Tech Resources </li></ul>Internal <ul><li>Public Relations </li></ul><ul><li>Beta Partners </li></ul>External
    • 21. Purpose Execution Evangelism
    • 22. Segmentation Seed Startup The Big Deals Influence Decreases Longer Term Payoff Impact Time
    • 23.  
    • 24. Launch – our coming out party at FITC
    • 25.  
    • 26. Supported by social
    • 27.  
    • 28.  
    • 29.  
    • 30.  
    • 31. Purpose Execution Evangelism

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