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2010 NYC BAPI presentation

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  • I’m a father Responsible for Mobile & API at
  • Section 1: First, let me introduce to you the new YP. Talk about the perception that we’re a product vs a performance media company Legitimacy before getting to section 2, Mobile Local
  • 40% of Canadians Almost 300K paying Advertisers Online Products
  • When you think about it… Yellow Media is built for Mobile. We've been waiting 100 years for mobile technology to be available.
  • 1.8M downloaded application
  • Verticalization, Hyper-Localization of experiences
  • recruiting an army of developers not on payroll. Scaling Reach - in a fragmenting media environment those assets to the dev community and it return become the "dark star" of qualified leads.
  • - Target linked to key business objectives
  • 1.8M downloaded application
  • - When we distill it from a developer perspective, we have two core assets that make YPG unique: our content and our monetization capabilities. The YellowAPI strategy is to offer
  • Your plans will change Developers will engage. Listen to them Get the results in!
  • Transcript

    • 1. powered by
    • 2. Matthieu Houle Director - Mobile & Platform @matthieuhoule
    • 3. :who we are
    • 4. 11.5M Unique Monthly Visitors
    • 5. Mobile is Sexy
    • 6. 20% of our Searches will be conducted on Mobile devices by the end of 2010
    • 7. Purpose Execution Evangelism
    • 8. … so why an API?
    • 9. “ The smartest people are always somewhere else.”
    • 10.
      • Accelerating Development & Innovation
      • Converting Competitors Into Partners
      • Extending our Business Model (Reach)
      What’s in it for our Company?
    • 11. Year 1 Targets # Business Searches Sign-Ups 1,000 Active 250 Mashups/Apps 50
    • 12. 30% of our Mobile Searches Will Come from
    • 13. Simple is beautiful
    • 14. L cal Content + $
    • 15. 1,500,000 Business Listings Profiles, Pictures, Videos
    • 16. 2,250 B2B Sales People
    • 17. Purpose Execution Evangelism
    • 18. … build block by block, before run Illustration by glennz.com
    • 19. Building the PORTAL
    • 20. Building the TEAM
      • Community Management
      • Business Development
      • Dedicated Tech Resources
      Internal
      • Public Relations
      • Beta Partners
      External
    • 21. Purpose Execution Evangelism
    • 22. Segmentation Seed Startup The Big Deals Influence Decreases Longer Term Payoff Impact Time
    • 23.  
    • 24. Launch – our coming out party at FITC
    • 25.  
    • 26. Supported by social
    • 27.  
    • 28.  
    • 29.  
    • 30.  
    • 31. Purpose Execution Evangelism