0
powered by
Matthieu Houle Director - Mobile & Platform @matthieuhoule
:who we are
11.5M   Unique Monthly Visitors
Mobile is Sexy
20% of  our  Searches will be conducted   on Mobile devices   by the end of 2010
Purpose Execution Evangelism
… so why an API?
“ The smartest people are always somewhere else.”
<ul><li>Accelerating Development & Innovation </li></ul><ul><li>Converting Competitors Into Partners </li></ul><ul><li>Ext...
Year 1 Targets # Business Searches Sign-Ups 1,000 Active 250 Mashups/Apps 50
30% of  our  Mobile Searches Will Come from
Simple is beautiful
L  cal Content + $
1,500,000 Business Listings Profiles, Pictures, Videos
2,250 B2B Sales People
Purpose Execution Evangelism
… build block by block, before run Illustration by glennz.com
Building the PORTAL
Building the TEAM  <ul><li>Community Management </li></ul><ul><li>Business Development  </li></ul><ul><li>Dedicated Tech R...
Purpose Execution Evangelism
Segmentation Seed Startup The Big Deals Influence Decreases Longer Term Payoff Impact Time
 
Launch – our coming out party at FITC
 
Supported by social
 
 
 
 
Purpose Execution Evangelism
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2010 NYC BAPI presentation

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  • I’m a father Responsible for Mobile &amp; API at
  • Section 1: First, let me introduce to you the new YP. Talk about the perception that we’re a product vs a performance media company Legitimacy before getting to section 2, Mobile Local
  • 40% of Canadians Almost 300K paying Advertisers Online Products
  • When you think about it… Yellow Media is built for Mobile. We&apos;ve been waiting 100 years for mobile technology to be available.
  • 1.8M downloaded application
  • Verticalization, Hyper-Localization of experiences
  • recruiting an army of developers not on payroll. Scaling Reach - in a fragmenting media environment those assets to the dev community and it return become the &amp;quot;dark star&amp;quot; of qualified leads.
  • - Target linked to key business objectives
  • 1.8M downloaded application
  • - When we distill it from a developer perspective, we have two core assets that make YPG unique: our content and our monetization capabilities. The YellowAPI strategy is to offer
  • Your plans will change Developers will engage. Listen to them Get the results in!
  • Transcript of "2010 NYC BAPI presentation"

    1. 1. powered by
    2. 2. Matthieu Houle Director - Mobile & Platform @matthieuhoule
    3. 3. :who we are
    4. 4. 11.5M Unique Monthly Visitors
    5. 5. Mobile is Sexy
    6. 6. 20% of our Searches will be conducted on Mobile devices by the end of 2010
    7. 7. Purpose Execution Evangelism
    8. 8. … so why an API?
    9. 9. “ The smartest people are always somewhere else.”
    10. 10. <ul><li>Accelerating Development & Innovation </li></ul><ul><li>Converting Competitors Into Partners </li></ul><ul><li>Extending our Business Model (Reach) </li></ul>What’s in it for our Company?
    11. 11. Year 1 Targets # Business Searches Sign-Ups 1,000 Active 250 Mashups/Apps 50
    12. 12. 30% of our Mobile Searches Will Come from
    13. 13. Simple is beautiful
    14. 14. L cal Content + $
    15. 15. 1,500,000 Business Listings Profiles, Pictures, Videos
    16. 16. 2,250 B2B Sales People
    17. 17. Purpose Execution Evangelism
    18. 18. … build block by block, before run Illustration by glennz.com
    19. 19. Building the PORTAL
    20. 20. Building the TEAM <ul><li>Community Management </li></ul><ul><li>Business Development </li></ul><ul><li>Dedicated Tech Resources </li></ul>Internal <ul><li>Public Relations </li></ul><ul><li>Beta Partners </li></ul>External
    21. 21. Purpose Execution Evangelism
    22. 22. Segmentation Seed Startup The Big Deals Influence Decreases Longer Term Payoff Impact Time
    23. 24. Launch – our coming out party at FITC
    24. 26. Supported by social
    25. 31. Purpose Execution Evangelism
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