Wouldn’t it be great if you could reduce everything to a cost-per-sale?
Key Question: ‘How well do my members know your brand/product?’
Experience shows that the 3 RD COMMUNICATION has huge payout on eDM
WORK TOWARDS ECPS
Lifecycle of an eDM customer Initial Offer ‘ Chance to win’ ‘ Register for free’ $3 CPL un-targeted Profile Customer Commercial Rel’ship Continue conversation via Targeted eDM Build audiences Market to them Achieve end result – customer that buys
Strawberrynet – Sales Campaign Objective – To drive sales of women’s cosmetics and men’s grooming products Delivery Channel – C ombination of targeted eDM, banner placement and search, through s elected affiliates within the Viva9 network. Affiliates were paid on a Commission basis based on sales. Results – Achieved in excess of $1 million in sales on a monthly basis Campaign Examples