Lee hopkins social media and affiliate marketing 2010-4slideshare

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  • http://www.sxc.hu/photo/351812
  • Kiss – Keep It Simple, Stupid: one or two areas of interest at most per blog/per postFind your lovers: identify those in the blogosphere who share the same interests and connect with themAdd the channel: add it to all stationery, literature, call centre scripts and training, etc.,Keep the conversation going: respond to people’s comments on the blogManage your risk: have a disclaimer before the comment box giving you the right to amend or delete comments if inappropriate, etc. In addition, ensure those who blog corporately are supported and backed up by the company (training, access to decision-makers, access to subject-matter experts, supported by the culture of the organisation and are not seen as messengers to be shot if someone says something someone else doesn’t like, etc.,).
  • Growing at 300,000 new accounts per day
  • Forget the site, use the tools – digsby, tweetdeck, seesmicTweetlater, socialtoo
  • Forget the site, use the tools – digsby, tweetdeck, seesmic,hootsuite
  • Other useful tools: http://en.wikipedia.org/wiki/List_of_Twitter_services_and_applications
  • Do: be genuine, engage in conversation, keep following/follower numbers roughly equalDon’t auto-follow spam
  • Kiss, but not in tongues: keep it simple and don’t use corporate jargonFind your lovers: identify and follow those who tweet about similar topics, or who are in the same industryAdd the channel: as before, add it to all literature and touch pointsKeep the conversation going: reply if someone tweets you or mentions youManage your risk: ensure those who tweet corporately are supported and backed up by the company (training, access to decision-makers, access to subject-matter experts)
  • Free copy of ‘Twitter Mastery for Business’ available via http://leehopkins.net/2009/05/25/twitter-mastery-for-business/But only for a limited time! After 31st May 2009 it will probably only be available for purchase at $49
  • Facebook, MySpace, LinkedIn, Second Life, Ning– each have very different audiences
  • Consider your market’s preferred learning style : visual, auditory, kinestheticPodcasting is great for auditory learners!
  • Low bandwidth – can download to ipod, iphone, mobile phone
  • InterviewsSpeechesPresentationsTeam/product updatesNovelty! – ‘A Day In The Life of the CEO’, ‘… the remote landline engineer’, ‘…the inbound call centre consultant’ – note: use REAL people, not actors, and let them be honest… don’t script them! Add background sound effects, atmospherics, etc., to create a compelling audio soundscape
  • Understand it: listen to many podcasts to realise that they come in all shapes, sizes and formats. Pick which one you feel most comfortable with from a brand AND content producer perspectiveScript/template it: Bullet point what you want to talk about, but don’t script/rehearse the life out of it (a bullet point script helps you from wandering off track)Polish it: tighten up the audio levels, remove some of the ‘uhms’ and ‘ahhs’ and ‘bloody’s, add intro and outro music and narration where requiredDiary it: keep a consistent content creation, production and publishing schedule – let people get used to it appearing regularly so that they come to expect and look forward to itPublish/trumpet it: tell everyone you can about it and have it included/discussed in as many contact points as possible
  • Berlitz – German coast guard advert
  • Google
  • YouTube
  • Facebook. Why do I say that? Because: “YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day”Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/“Facebook receives some415,000260,000 video uploads per day”Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/So, Facebook has 460,000+ uploads per day with very little/no support tools for users. That is about to change; watch the numbers increase phenomenally when they do!
  • Three videos as examples of what not to do:Steve Ballmer of Microsoft – don’t let your subjects carry on like pork chops - http://www.youtube.com/watch?v=bylDojTWfyUThe CEO of Think London – what’s his name? Poor lighting, no context in surroundings (could be any city, anywhere), poor audio - http://www.youtube.com/watch?v=PMfjpJT_Rc4Bill Dopson – don’t get an inappropriate voice talent for your brand (listen to the final few seconds of the ad) - http://www.youtube.com/watch?v=fNC4kAuwuDY
  • Steve Ballmer of Microsoft
  • Three videos as examples of what not to do:Steve Ballmer of Microsoft – don’t let your subjects carry on like pork chops - http://www.youtube.com/watch?v=bylDojTWfyUThe CEO of Think London – what’s his name? Poor lighting, no context in surroundings (could be any city, anywhere), poor audio - http://www.youtube.com/watch?v=PMfjpJT_Rc4Bill Dopson – don’t get an inappropriate voice talent for your brand (listen to the final few seconds of the ad) - http://www.youtube.com/watch?v=fNC4kAuwuDY
  • Ceo of think londonhttp://www.youtube.com/watch?v=PMfjpJT_Rc4
  • Three videos as examples of what not to do:Steve Ballmer of Microsoft – don’t let your subjects carry on like pork chops - http://www.youtube.com/watch?v=bylDojTWfyUThe CEO of Think London – what’s his name? Poor lighting, no context in surroundings (could be any city, anywhere), poor audio - http://www.youtube.com/watch?v=PMfjpJT_Rc4Bill Dopson – don’t get an inappropriate voice talent for your brand (listen to the final few seconds of the ad) - http://www.youtube.com/watch?v=fNC4kAuwuDY
  • Same as with podcasting, and as with podcasting take care of your surroundings – background noise and distractions are, well, distracting.
  • Lee hopkins social media and affiliate marketing 2010-4slideshare

    1. 1. Affiliate tactics<br />in a<br />social media world<br />Lee Hopkins<br />Affili@SYD, 8th June 2010<br />
    2. 2. Rosalind Gardner<br />http://www.youtube.com/watch?v=_9fPkbcsUvU<br />
    3. 3. Where we are today<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
    4. 4. 98%<br />of what you think you know about affiliate marketing via social media is wrong<br />
    5. 5.
    6. 6. 3Ts+A=<br />Social Media Ethos<br />Truth<br />Trust<br />Transparency<br />Accountability<br />
    7. 7.
    8. 8.
    9. 9. 2.0<br />It is...<br />A 5,000 piece puzzle?<br />
    10. 10. 5 components<br />Web2.0<br /><ul><li>blogs
    11. 11. microblogs
    12. 12. social networks
    13. 13. podcasts
    14. 14. videos</li></li></ul><li>1<br />blogging for affiliates<br />
    15. 15. 1<br />blogging for affiliates<br />Niche<br />LeeHopkins.com/niche<br />
    16. 16. 1<br />blogging for affiliates<br />Keywords<br />Google.com<br />Wordtracker.comMarketSamurai.com<br />
    17. 17. 1<br />2<br />3<br />4<br />6<br />7<br />9<br />
    18. 18. blog<br />wordpress and blogger<br />
    19. 19. blog<br />How to get started<br />
    20. 20. blog<br />Doing it properly<br />
    21. 21. 5 golden rules for blogging<br />Kiss<br />Find your lovers<br />Add the channel<br />Keep the conversation going<br />Manage your risk<br />
    22. 22. 2<br />Twitter<br />105m<br />users<br />
    23. 23. digsby<br />Twitter<br />
    24. 24. micro<br />Twitter<br />Digsby<br />TweetDeck<br />Seesmic<br />Hootsuite<br />
    25. 25. micro<br />Twitter<br />SocialOomph<br /> (aka TweetLater.com)<br />
    26. 26. rules<br />Twitter<br />Genuine<br />Conversation<br />Follower/Following<br />Twitter spam<br />
    27. 27. twitter<br />How to get started<br />
    28. 28. 5 golden rules for twitter<br />Kiss, and not in tongues<br />Find your lovers<br />Add the channel<br />Keep the conversation going<br />Manage your risk<br />
    29. 29. <br />Twitter<br />$49<br />
    30. 30. 3<br />Social networking<br />
    31. 31. Dave Awl<br />
    32. 32. socnet<br />How to get started<br />
    33. 33. 4<br />Podcasting<br />
    34. 34. podcast<br />listen anywhere<br />kinesthetic<br />auditory<br />visual<br />
    35. 35. podcast<br />listen anywhere<br />
    36. 36. podcast<br />audacity<br />
    37. 37. podcast<br />How to get started<br />
    38. 38. Podcasts are great for<br />Interviews<br />Speeches<br />Presentations<br />Team/product updates<br />Novelty!<br />
    39. 39. 5 golden rules for podcasting<br />Understand it<br />Script/template it<br />Polish it<br />Diary it<br />Publish/trumpet it<br />
    40. 40. Next up... A mental break<br />
    41. 41. video<br />5<br />http://www.youtube.com/watch?v=VSdxqIBfEAw<br />
    42. 42. Question:<br />What’s the world’s favourite search engine?<br />
    43. 43. Question:<br />What’s the second-favourite search engine?<br />
    44. 44. Question:<br />Which site is the world’s largest video site?<br />
    45. 45. V<br />V<br />V<br />video nasties<br />
    46. 46. 1. don’t be as excited as this<br />http://www.youtube.com/watch?v=wvsboPUjrGc<br />
    47. 47. V<br />V<br />video nasties<br />
    48. 48. 2. think about your technique<br />http://www.youtube.com/watch?v=PMfjpJT_Rc4<br />
    49. 49. V<br />video nasties<br />
    50. 50. 3. think about your voice talent<br />http://www.youtube.com/watch?v=fNC4kAuwuDY<br />
    51. 51. 5 golden rules for video<br />Understand it<br />Script/template it<br />Polish it<br />Diary it<br />Publish/trumpet it<br />
    52. 52. video<br />How to get started<br />
    53. 53. 98%<br />of what you think you know about affiliate marketing via social media is wrong<br />
    54. 54. 84.7%<br />of all statistics in presentations are made up<br />

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