Fat Cat Rewards Affiliate Panel(2)

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    Fat Cat Rewards Affiliate Panel(2) - Presentation Transcript

    1. Greg Simon – Co-Founder – Director [email_address]
    2. Quick Snapshot
      • Lead Generation & Customer Acquisition Specialist
      • 7 Years Experience Online
      • About FatCatRewards.com
      • Less than 6 Months Old
      • Delivers over 200,000 Leads each Month to Advertisers
      • International Reach
      • 250,000 + Members – growing by over 3,000 daily
    3. Introduction
      • Inside the Mind of the Super Affiliate
      • How to Attract & Retain Super Affiliates
      • International Opportunities in Affiliate Marketing
    4. The Mind of the Super Affiliate
      • Always testing offers, but will very quickly cut losses on campaigns if not performing
      • EPC (Earnings Per Click) is the most important metric!
    5. Top 3 Ways to Attract Super Affiliates
      • #3 - Provide Flexible promotion options (e.g. Pay Per Call, Pay Per Lead, Co-registration, Pixel placement/Hosting)
      • #2 - Have the Highest EPC in your Vertical (minimum .50c)
      • #1 - Constantly Improve Conversion Rates!!!
    6. Impact of Poor Conversion Rate
      • Bad reputation amongst Affiliates for having poor performing offer
      • Affiliates tell each other what offers are working and those which are not
      • Your poor converting offer is driving the Super Affiliates away
    7. Tips for Advertisers
      • Always Optimise before & not after placing your offer on Affiliate Networks
      • Have the best EPC in your Vertical
      • Keep making your EPC go up – and not down
      • Always be split testing (conversion rate testing) landing pages
      • Provide tried and tested Creative & constantly be refreshing creative
    8. Overseas Opportunities for Affiliates & Advertisers
      • UK & Canada best converting English speaking markets outside of AU & NZ
      • Large amounts of Ad Budgets Moving Online
      • High Traffic Value
      • Email very responsive
      • Large amounts of Social Traffic
      • Finance and Travel Verticals very Strong

    + matthieubmatthieub, 5 months ago

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