Affiliat syd dave cupples updated  follow me- tips & tools to skyrocket followers using facebook, twitter & blogging
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Affiliat syd dave cupples updated follow me- tips & tools to skyrocket followers using facebook, twitter & blogging






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Affiliat syd dave cupples updated  follow me- tips & tools to skyrocket followers using facebook, twitter & blogging Affiliat syd dave cupples updated follow me- tips & tools to skyrocket followers using facebook, twitter & blogging Presentation Transcript

  • Follow Me: Tips & Tools to skyrocket followers using
    Twitter &
    Tweets LIVE during speech - Retweet, Comment, Share!
    Dave Cupples
  • While in School age 15 in 1999 …
  • From University Assignment to successful online store …
  • Low hanging fruit and Gaps in the Market
    Tactically choose what people are demanding, not just blindly creating content
    Invest your time, money, resources on the best opportunities -> the low hanging fruit
    Pick the GAPS in the market:
    ↑More Searches/Demand
    ↓Less Competition/Websites
  • Google Insights for Search
  • Top Searches & Rising Searches
  • SeoQuake for Firefox (Free)
    Tells PR, Alexa Ranking, Backlinks, Domain age
  • SeoQuake tells you how hard it will be to get on Page #1 in Google …
  • Keyword Research Tools
    Wordtracker Keyword Tool -
  • Scrape Google Suggest
  • Übersuggest
  • Spy on competitors and find their best / most shared content
    PostRank - Free
  • Don’t just blindly create backlinks …
    Spy on your competitors and find their most influential backlinks
  • Open Site Explorer -
  • Question & Answer Sites
    Yahoo! Answers -
  • LinkedIn Answers -
    • -> Social Q & A site for influencers who will share and retweet
  • Hidden Goldmines
    • -> Social Marketing
  • How to build twitter followers from your competitors
    • automatically follow all the followers of another user (or by keyword)
    • Safe guidelines:
    • < 200 follows a day
    • < 100 unfollows a day
    • Wait 3 days before unfollowing
    Best Tool -> Tweet Adder
  • e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig
  • Facebook Ads – Which Factors make the most difference: 2010 (Facebook’s 3rd biggest Advertiser) -
  • Millward Brown Google Image Ads study
    1000 men and 1000 women
    Shown 5000 random image ads
    > 10 million clicks
    Cleavage – 75%
    Recognizable Brands – 10%
    Images Blended with content of website - 10%
    Everything Else – 5%
  • Shoemoney’s Facebook Ad Board Click Thru Experiment
    Made Ad Boards of actual Facebook ads, people asked to click
    Over 1 million total clicks
    Used ClicktaleHeatmap / Mouse tracking software -> 2010
  • 61% of all clicks
  • 71% of all clicks on the page
  • Even when foreign language text was used and presented to US English audience …
    • Takeaway here is IMAGE makes by far the most difference
  • Types of Facebook Ads / Images which work best
    Photos of people consistently outperform logos -> Facebook themselves also say this
    Attractive women with big “personality”…
    Pictures illustrating the result / desire
    Ads which “blend” in with the look and feel of Facebook e.g. Dating ads ->“Browse my pics (42)”
    Image Source:Shoemoney.com
  • Cranking up Saturation + Contrast increases CTR (according to tests by, try free image tool
  • How to steal competitors customer information to laser target Facebook Ads
    Aged 35-50+
    High Income
    College / Grad School
  • Facebook Ads: Higher CTR = Lower CPC
    For a CPC around 0.10EUR you need a CTR of approx 0.20%-0.30% (Source:
    • Start with CPC -> once high CTR, flip to CPM = cheaper
    • Watch CPM campaigns carefully -> can waste money if CTR drops
  • How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab
    BEFORE clicking LIKE
    AFTER clicking LIKE
  • Free app - Static HTML: iframe tabs
    Tutorial ->
    iFrameEngine free iFrame reveal tab -
  • The Real Money from online Business is REPEAT Customers
    It is far cheaper to market to an existing customerthan to a
    new customer
  • First time customers
    Questions, Scammers, Timewasters,
    Hassles … NO TRUST &
  • Repeat customers = Trust, Rapport, Relationship
    The value in a “business” is your list of people and the relationship you have with those people
  • If you send traffic straight to an affiliate offer -> you are leaving money on the table
    Capture lead via Email / Facebook -> market to them many times over
    Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy
    Good affiliate offers reflect lifetime customer value / ongoing commissions
  • $40 comm for $19.95 sale (200%)
    Possible by marketing on the back end -> selling many times over to existing customers
    Dating Tips Newsletter > 1 million subscribers
    Over $30 million sales per year
  • months = $40 million
  • Customer just placed their 89th order … their #1 customer has 246 Orders
  • / Strongmail case study
    Large scale split test offering customers 3 different incentives to refer friends to join via email or various social networks
  • A – Competition to Win iPod Nano
    B – No incentive (control group)
    C – Beta access to exclusive features -
  • How to supercharge email opt-ins
    You MUST give an incentive -> free eBook or video or digital content
    Email subscribe form BIG, BOLD, TOP RIGHT
    THIS is the business asset you are building!
  • Pop it up and force them to make a decision -> increases signups by 500%
    PopupDomination ->
  • PLR Products (ebooks/videos)
    Warrior Forum –
    Master Resale Rights –
  • Comparison Effect – People buy based on what is next to it
    • Which orange circle is bigger?
  • Psychological framing – 3 Options
    • Question becomes not “should I buy” but which one?
  • Automatic Sharing by Users to Social Media – WP Plugins
    Sexy Bookmarks -
  • Sharebar -
  • Scheduling Facebook/Twitter Updates
    Tweetdeck (Free) -
    Great for twitter, schedule posts to multiple accounts, auto link shortening
  • Hootsuite (Best)
    Upload scheduled posts from Excel / CSV file
    Full Facebook links with image preview
  • Syndicating Content from Blog / RSS to Twitter
  • Syndicating Content from Blog / RSS to Facebook
    NetworkedBlogs -
    Step 2 - Syndication
    Step 1- Register a Blog
  • Automatically Syndicating your Content to Other Websites
    Zemanta – Firefox Add-on
  • How Facebook and Social Media differ from Search Marketing
    Facebook says “find users before they search”
    Earlier stage of sales funnel
    Different approach -> more “soft” sell
    Give value first and create desire
    Not “hunting” but more like “fishing”
  • Social Media Fans are a lot like women …
  • Case Study –
    Started by asurfer who posted photos of Bondi Beach every morning …
  • Started emailing a few mates to cheer them up at the office …
  • Give value first, build up desire, credibility and trust, and the $$$ will follow
  • Strategic Partnerships
    Find influencers with same target market
    Leverage off other databases
    Reciprocal email blasts
    Sharing on Facebook / retweeting on Twitter
    Guest posts – Provide content, get links
    Start partnering with similar size and work up
    Interviews, Testimonials, Reviews, Comments
    • – Find influencers in your Niche, search keywords in Twitter Bio
  • – Measure influence & reach
  • How Social Media is changing the web
    Your audience now has an audience
  • Keep in Touch
    Slides, Links, Tutorials on my blog:
    @FatCowBusiness, @DaveCupples