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Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
Hotel Direct Bookings
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Hotel Direct Bookings

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  • 1. Hotel Direct Bookings
  • 2. 1. Choose 2 non-chain hotels - search online, as if you were a guest looking to book <ul><li>Here I choose two hotels. </li></ul><ul><ul><li>The Solar Hotel </li></ul></ul><ul><ul><li>The Gavarni Hotel </li></ul></ul>
  • 3. THE SOLAR HOTEL
  • 4. THE GAVARNI HOTEL
  • 5. 2. What easy was it to find the hotel's own website? How did it rank in Google search results?
  • 6. First rank on Google
  • 7. The hotel appears in the first rank too.
  • 8. 3. How easy was the site to use <ul><li>For The Solar Hotel: </li></ul><ul><ul><li>All information are really easy to access. Everything is written on the first page. </li></ul></ul><ul><ul><li>Prices, reservation, Location, phone number . </li></ul></ul>
  • 9. 3. How easy was the site to use <ul><li>For The Gavarni Hotel: </li></ul><ul><ul><li>For this hotel, the web site is a little bit more complicated. </li></ul></ul><ul><ul><li>We can see on the right, some categories. </li></ul></ul><ul><ul><li>So, for the information required, we need to click on this category. </li></ul></ul>
  • 10. Location Phone number Different kind of information, we can find.
  • 11. 4. Click through to the booking engine <ul><li>The Solar Hotel : </li></ul><ul><ul><li>This hotel doesn’t use any booking site. All reservation are made on his own web site or by phone. It is an independent hotel. </li></ul></ul><ul><ul><li>The director decided to make an unique price all the year: 59€ </li></ul></ul>
  • 12. 4. Click through to the booking engine <ul><li>For The Gavarni Hotel: </li></ul>
  • 13. Here, the best rates for rooms.
  • 14. Different rates, for different kind of rooms.
  • 15. 5. Conclusion - Which hotel is doing a better direct sell effort? How do you know? <ul><li>In my personal opinion, I prefer book hotel with the Solar Hotel. Indeed, I already know the price (because it won’t change). </li></ul><ul><li>So I will earn so much time with this hotel, while with the Gavarni hotel, I should check many competitors to see which offer is the best. I think that nowadays, we can not spend too much time for booking a room. </li></ul>

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